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#PRredefined by [Green, Andy, Gregory, Anne, Sheldrake, Philip, Skinner, Chris, Waddington, Stephen, Willis, Paul]
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#PRredefined Kindle Edition

5.0 out of 5 stars 2 customer reviews

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Product details

  • Format: Kindle Edition
  • File Size: 2027 KB
  • Print Length: 178 pages
  • Publisher: Tangent Books (2 Mar. 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00IRBIJ3E
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #557,946 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
I hate PR theory books – they usually seem tired, old and obvious. But I like this one. It’s clear to me that PR is multi-way and multi-level, and this clever, modern take on PR theory explains how and why. It thanks the old two-way model for its contribution and sends it off to a happy retirement. I am always surprised that so many people still see PR as a tactical task – #PRredefined gives us new theory to fight back with.
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Format: Kindle Edition Verified Purchase
This is a must read for anyone interested in PR. Guaranteed to get you thinking about PR in today's age.
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