Comprehensive, clear and incredibly practical.
If you want to read more about how to develop an effective PR strategy, I can highly recommend The PR Masterclass by Alex Singleton.
The PR Masterclass is an easy–to–read book with its conversational nature and clear structure. The book is a great guide that can easily be referred back to again and again. Alex Singleton is a man who knows his industry. The research he undertook for The PR Masterclass certainly highlights his attention to detail and desire to offer his readers practical information. B2B Marketing
Behind the Spin
A book you ll want to refer to time and time again as a refresher into why PR exists and what it s meant to achieve. Definitely one for every PR bookshelf.
The Spin Alley
From the Inside Flap
“This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigor of a professional discipline. It’s a call to action that I whole-hearted support. You should read The PR Masterclass if you’re new to public relations or work in the profession and want to continue doing so.”
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—Stephen Waddington, European Director, Ketchum and the 2014 President of the Chartered Institute of Public Relations (CIPR)
“Every page is packed with insight and practical advice.”
—Steve Harrison, co-founder, Harrison Troughton Wunderman
“The PR Masterclass holds the secrets to transforming your relationship with the media. Journalists will thank you for reading it.”
—David Hamilton, Head of Public Relations and Engagement, Action for Children.
“Provides all you need to know about securing press coverage.” —Fraser Seitel, O’Dwyer’s PR magazine
“The PR Masterclass is the best book on public relations ever written."
—Madsen Pirie, President of the Adam Smith Institute, and formerly a Daily Mail Leader writer and US syndicated columnist
“Alex Singleton’s book on public relations strategy is an excellent practical guide to the real world of PR.”
—Ray Hiebert, Editor, Public Relations Review.