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The PR Masterclass: How to develop a public relations strategy that works! Hardcover – 3 Jan 2014
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Comprehensive, clear and incredibly practical.
If you want to read more about how to develop an effective PR strategy, I can highly recommend The PR Masterclass by Alex Singleton.
The PR Masterclass is an easy–to–read book with its conversational nature and clear structure. The book is a great guide that can easily be referred back to again and again.
Behind the Spin
A book you ll want to refer to time and time again as a refresher into why PR exists and what it s meant to achieve. Definitely one for every PR bookshelf.
The Spin Alley
From the Inside Flap
“This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigor of a professional discipline. It’s a call to action that I whole-hearted support. You should read The PR Masterclass if you’re new to public relations or work in the profession and want to continue doing so.”
—Stephen Waddington, European Director, Ketchum and the 2014 President of the Chartered Institute of Public Relations (CIPR)
“Every page is packed with insight and practical advice.”
—Steve Harrison, co-founder, Harrison Troughton Wunderman
“The PR Masterclass holds the secrets to transforming your relationship with the media. Journalists will thank you for reading it.”
—David Hamilton, Head of Public Relations and Engagement, Action for Children.
“Provides all you need to know about securing press coverage.” —Fraser Seitel, O’Dwyer’s PR magazine
“The PR Masterclass is the best book on public relations ever written."
—Madsen Pirie, President of the Adam Smith Institute, and formerly a Daily Mail Leader writer and US syndicated columnist
“Alex Singleton’s book on public relations strategy is an excellent practical guide to the real world of PR.”
—Ray Hiebert, Editor, Public Relations Review.
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Top customer reviews
The books scope.
This book mainly teaches the reader how to integrate PR into the marketing function of a company, big or small.
The author is a previous national newspaper journalist who knows his stuff. He recounts many good and bad practices within the book.
This is easy to read and pulls no punches; it really does get down to using PR and marketing as an integrated business tool. He develops a range of very useful tools and ideas that are both easy to understand and apply. The parts on getting the press interested and how to deal with them is brilliant and very valid in todays World. I have learned a lot from this book, it has given me more ideas and motivation than all of the courses I have been on about business PR in the last few years.
I have found this book so useful. I now have a much better idea about how to write PR and get it out into the public domain - several expensive courses have failed to do this so this book has achieved where the so called experts have failed me.
If you need to know anything about how the PR machine works as a student of business or a business person at any level in all types of companies then this book is for you. It's full of ideas, do's and don'ts and lots of advice on good practice working with the media.
A really well written and informative book that will appeal to a wide business audience. Highly recommended.
I ordered Alex Singleton's book as part of my endeavour to be better at the job I desperately wanted to do well, and I half expected it to be the usual slightly out-of-date industry data and historical theory that I had previously read.
What I gained instead was an incredibly valuable series of tips and tricks that have come from somebody who understands both the journalists' plight of the overflowing inbox and the PR's struggle to break through to create relationships with the media.
The PR Masterclass helped me to understand what I was selling and how to make it work for the media I was targeting. It gave me the dos and dont's that proved unsurprisingly effective in generating results. It also gave me new ideas of things to integrate into a campaign.
All aspiring PR professionals should read this book - the most accurate review that I can give is this: it gives you common-sense strategies that you don't seem to have thought of already.
Many people enter the PR profession by taking a junior assistant or PR executive role (don't be deceived by the title — it just makes you 'someone who does the work'). If entering a busy communications or PR office in an agency or large organisation, someone will set you straight fairly soon on how to write press releases. Sadly, many people don't get that kind of advice, and I've interviewed many for jobs who seemed quite plausible, until we gave them the exercise of writing a release, and it seemed that no-one had ever shown them how to do it.
This book is a masterclass in the sense that it sets out clearly and energetically how to do the nuts and bolts of media relations. I can heartily recommend it for anyone starting out — you will save yourself months of frustration, and the dreaded comment "this release isn't quite right — could you rework it a bit", scrawled in red pen across the top, which leaves the problem firmly back with you and gives you no help in solving it.
There's a lot more to PR than this, but this is a very good start.
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Most recent customer reviews
However, if you are looking for a master class then then book will disappoint.
As a PR practitioner, I'm one of the few still believing in the power of relationships and media relations when it comes to PR.Read more
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