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Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy Audio Download – Unabridged

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Format: Hardcover
Many years ago, I realized that people cannot control the future but they can control how they respond to what happens in the future. This insight led to two separate but related conclusions: Most limits are self-imposed, and, What our life becomes is largely the result of the decisions we make. These remarks serve as an introduction to my thoughts about Own Your Future. It was written by Paul B. Brown with Charles F. Kiefer and Leonard A. Schlesinger and focuses on valuable life and work lessons that can be learned from "the best entrepreneurs": those who have launched or re-launched successful companies.

Time-Out: Ted Turner did not launch Turner Advertising Company; he saved it after his father's suicide. I think he is among the greatest entrepreneurs in business history. Those who have "learned about navigating uncertainty in order to increase the odds for success" in their personal and professional lives, as Brown characterizes it, include but are by no means limited to founders of start-ups.

Brown suggests this formula (i.e. ALBR) for success ("if there is one") in the book's Introduction: "Figure out "what you truly want to do. Then, once you know: Act, Learn. Then Build (off of what you find). And then Repeat (the process)." This is what successful entrepreneurs do. "After all, there is nothing more uncertain than starting a business, and these people have done it successfully. What has worked for them will work for" those who are unwilling and/or unable to launch a business of their own. My own opinion is the material in this book will be of greatest interest and value to those who are currently unemployed or underemployed.
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