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Oversubscribed: How to Get People Lining Up to Do Business with You Paperback – 3 Apr 2015
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"[A] lively and highly inspiring book about entrepreneurship" (The Irish Times, April 2015)
From the Back Cover
"The Oversubscribed principles and methods have helped us become the world's #1 in our industry in under five years."
Michael Carter, CEO, BizEquity.com--the world's largest business valuation provider, completing over 10 million business valuation per year.
HOW WOULD IT FEEL TO TURN AWAY BUSINESS BECAUSE YOU HAVE TOO MANY CUSTOMERS WANTING TO BUY?
We would all love to be so highly in demand that clients chase us, not the other way round. With numerous successful ventures behind him, entrepreneur and bestselling author Daniel Priestley understands how to get buyers' attention. This book shows you how to build a business and a brand that people flock to.
LEARN THE RECIPE FOR BUSINESS SUCCESS
In Oversubscribed, he reveals the 7 principles for creating demand that outstrips supply. Implement the techniques in this book and you can:
- Carve out your own market as others struggle to compete
- Win 3 months worth of clients in a cluster rather than one-at-a-time
- Build a "Campaign Driven Enterprise" with constant innovation
- Attract premium quality buyers by becoming industry-famous
- Grow your profits by charging a "de-commoditized" price
- Use campaigns to win clients quickly and build a lifestyle business
- Build a lean, high-performance team who can execute your strategy for being oversubscribed
Read Oversubscribed to transform your organizations' outdated mindset and learn the business strategy that will generate more buyers than you can handle, even in a crowded marketplace.See all Product description
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I found it inspiring and motivating. I do admit that it does not cover details but I also think that it would not be inspirational if it was because most details would not relate to my context. Having a general idea and a few simple examples was more than enough to engage imagination and think how I could implement this strategy.
I particularly liked chapters about being different, sharing your philosophy and putting the emphasis on remarkable delivery. Campaign driven enterprise was great to read but I was not able to draft the entire campaign in my head and will certainly need to speak to someone with a bit more experience - I think it will be easier for those who's businesses are already running and have got a fair understanding of their market behaviours.The part about the team building was more of a reminder of what roles need to be in place but yet again I see this as a general rule.
All in all I think it is an interesting piece of reading that is more of a guide that shows direction rather than giving you ready made solutions - and for that I really value this book a lot. It certainly highlighted elements that I have not yet considered - like timing of campaigns and "oversubscription" safety margins.
I think that if you like me at the moment are considering how to get your new product out there - it is a great food for thought.
How on earth a business or self help book can make you cry?! I’m a slow reader and I finished Oversubscribed in 2 days (it would normally take me at least 5-7 days!) Not because it was an emotional book but somehow it really moves you deep down, maybe I got related to his examples a lot..
I absolutely love the way Daniel Priestley writes.. it’s very easy to follow however the ideas are very big. It all makes sense however you would never think like that before reading it. The examples he gives are so real and true but you wouldn’t figure it out by yourself..
I love his analogies and as he said I feel like I know him very well!!
Thank you so so much for sharing all these ideas with us. It was worth a lot.
I was particularly impressed the strategy around designing and implementing a marketing campaign , it was structured and clear.Daniel clearly cares about seeing people prosper and has written to be understood not just for the sake of words.
Overall a brilliant book that come highly recommended and should be read numerous times in my view.
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