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Oracle CRM On Demand Embedded Analytics (Oracle Press) Paperback – 1 Mar 2011

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About the Author

Michael D. Lairson is Manager of Business Intelligence Services with Intelenex, an Oracle partner, and works directly with customers implementing CRM On Demand. He is the author of Oracle CRM On Demand Reporting and Oracle CRM On Demand Dashboards, both from Oracle Press, and is considered the foremost resource for report development and training in Oracle CRM On Demand reporting. Michael worked for Siebel Systems/Oracle for nearly eight years where he played a key role in the development of the Advanced Analytics Workshop training offered by Oracle.

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Amazon.com: 5.0 out of 5 stars 1 review
5.0 out of 5 stars I Would Give 10 Stars If I Could! 28 Oct. 2013
By EK - Published on Amazon.com
Format: Paperback
After 2 months of research trying to create a negative report that includes all values, including null, I read chapter 3 of this book and created the report in less than 10 minutes! The author's writing style is very conversational and he not only explains HOW to do something by WHY it works. This book is awesome and I recommend it to any Oracle user beginner to advanced.
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