- Save 10% on selected children’s books, compliments of Amazon Family Promotion exclusive for Prime members .
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing MP3 CD – 11 Mar 2014
|New from||Used from|
|MP3 CD, 11 Mar 2014||
Special offers and product promotions
Customers who viewed this item also viewed
What other items do customers buy after viewing this item?
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
If you are a seller for this product, would you like to suggest updates through seller support?
From the Inside Flap
Imagine the last time you purchased something online. Did you look for it via a search engine? Or maybe a friend recommended a review on a social network? Every 60 seconds there are over 690,000 searches on Google and nearly as many updates on Facebook. With Google search becoming social through Google+, the worlds of search and social media are now inseparable. For businesses to succeed online, it′s essential to optimize search and social media content to attract, engage, and inspire customers to buy.
Optimize gives you a practical approach to integrating search and social media optimization with content marketing to boost your relevance and visibility for potential customers. Companies large and small should grasp how customers find and seek out resources, the content topics and formats that motivate them, and the social media platforms and tools they use to engage with one another and recommend things.
Optimize offers a proven customer–centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. This book will help you to:
Understand the changing nature of consumer preferences and behaviors with search, social media, and content
Explore optimized content marketing tactics from personas to topics to content planning and measurement
Determine which creative tactics will provide the best results for your company
Implement search and social optimization holistically in your organization
Measure the business value of optimized and socialized content marketing
Develop guidelines, processes, and training to scale online marketing success
Make sure your SEO, social media, and content marketing efforts are seamlessly integrated. Achieve an optimized state of mind and help your brand become the most relevant solution for your product category, no matter what path your customer takes.--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Praise for OPTIMIZE
"Blending the gears and guts of search with the passion and artistry of content is a brilliant move. If I were lazy, I could cheat and use Lee Odden′s book as my road map for this coming year′s business."
CHRIS BROGAN, President, Human Business Works, and New York Times bestselling coauthor of Trust Agents
"Content, search, and social are like the Three Musketeers of Marketing. Optimize shows you how in very specific, measurable ways you can put them to work for your business."
ANN HANDLEY, Chief Content Officer, MarketingProfs, and coauthor of Content Rules
"Optimize is a manifesto for how to think about your business and your life in today′s always on, always sharing world we live in, as well as a guide for putting practical social media and content marketing advice into action."
JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine
"Lee Odden has unparalleled insights that teach professionals not just the ′why′ of a holistic digital approach, but actually ′how′ to maximize the ROI and engagement value of their SEO, content, and social media campaigns. His deep expertise and the practical, easy–to–understand steps included in Optimize make it a must–read!"
MELANIE MITCHELL, SVP, Search Marketing Strategy, Digitas
"Content marketing has been a hot subject recently, but what good is your content if no one can find it? Odden takes a methodical and thorough approach to this important aspect of content marketing. Whether you′re from an agency or a brand, you hold in your hands the playbook you′ll need to run an effective program."
SCOTT MONTY, Global Digital & Multimedia Communications Manager, Ford Motor Company
"Lee Odden understands better than just about anyone that content, social media, and SEO are all part of one continuum when it comes to effective online marketing. Now with Optimize, he spells it all out for you, clear as a bell. Read this book before your competition does."
BRIAN CLARK, founder and CEO, Copyblogger Media
Top customer reviews
Would I recommend it? Yes, I am hoping he writes a follow up as I think there is room for a book 2 ... going deeper still.
Beyond "strategy", the book does then point you in all sorts of useful practical directions but it most definitely isn't a detailed "how to" manual. In fact it's a relatively brief book - 230 pages - which I found all to the good. Over the years I've read stacks of books on digital marketing and this is one of the best. Focused, clear thinking and commercial.
I think is would be best used to dip in and out of specific topics, but I gave up on reading the whole thing halfway through.
I feel bad giving this review because the guy is a genius and writes awesome blogs and articles etc. Unfortunately, the book did not work for me
Lee Odden's book 'Optimize' is just about as perfect a digital marketing book as you can find. It's more or less a manual of how to build a successful online brand.
Digital marketing has been in a continuous state of change since the dawn of the internet, and marketers have had to adapt their tactics all the time. On many levels 'Optimize' transcends that, and focuses on what it takes to build a lasting online brand that engages with its target audience in ways that will endure for years to come.
If you're a SEO, Social Media marketer, digital marketing generalist, or even a copywriter, this book is a must-read.
Would you like to see more reviews about this item?
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Business, Finance & Law > Management > Distribution > Retail
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity