• RRP: £18.99
  • You Save: £3.09 (16%)
FREE Delivery in the UK.
Only 4 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Quantity:1
Open Leadership: How Soci... has been added to your Basket
+ £2.80 UK delivery
Used: Good | Details
Condition: Used: Good
Comment: Dispatched from the US -- Expect delivery in 2-3 weeks. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Open Leadership: How Social Technology Can Transform the Way You Lead Hardcover – 18 Jun 2010

4.2 out of 5 stars 12 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
£15.90
£9.88 £1.49
Paperback
"Please retry"
£12.99
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£15.90 FREE Delivery in the UK. Only 4 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Special Offers and Product Promotions


Frequently Bought Together

  • Open Leadership: How Social Technology Can Transform the Way You Lead
  • +
  • The Engaged Leader: A Strategy for Your Digital Transformation
Total price: £28.64
Buy the selected items together

Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.




Product details

  • Hardcover: 336 pages
  • Publisher: John Wiley & Sons; 1 edition (18 Jun. 2010)
  • Language: English
  • ISBN-10: 0470597267
  • ISBN-13: 978-0470597262
  • Product Dimensions: 16.3 x 2.9 x 23.6 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 401,043 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

‘…shows leaders how to tap into the power of the social technology revolution.’ (Publicnet.co.uk, April 2011).

From the Inside Flap

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras—but companies often push back. Traditionally, business is premised on the concept of control and yet the new world order demands openness.

In Open Leadership Charlene Li (the coauthor of the blockbusting bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be "open" while maintaining control. This important book explains how Facebook, Twitter, YouTube, Yammer, Jive, and other popular social media sites can improve efficiency, communication, and decision making for leaders and their organizations.

As Li explains, openness requires more—not less—rigor and effort than being in control. Open Leadership reveals step–by–step, with illustrative case studies and examples from a wide range of industries and countries, how to bring the precision of this new openness both inside and outside the organization. The author includes suggestions that will help an organization determine an open strategy, weigh the benefits against the risk, and have a clear understanding of the implications of being open. The book also contains guidelines, policies, and procedures that successful companies have implemented to manage openness and ensure that business objectives are at the center of their openness strategy.

By embracing social media, leaders can transform their organizations to become more effective, decisive, and ultimately more profitable in this new era of openness in the marketplace.

See all Product Description

Customer Reviews

4.2 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I'll start with the best bit - Chapter 9. This promotes the idea that the changes with the greatest potential rewards also tend to have a significant risk of failure, and as a result, failure needs to be handled sensibly, without unnecessary persecution and blame.

It's also the main chapter that does look at all at what to do when things go wrong. While the rest of the book talks about how to evaluate how open you are as a company and as a manager (the assumption throughout the book being that you are relatively senior in the company, not a social networking evangelist lower down the ladder), and benefits that you can see from being more open, there is a shortage of discussion of how it can go wrong.

Throughout the book there are plenty of discussions of open strategies followed by companies like Dell (in fact Chapter 10 reiterates most of them a second time), highlighting how a company managed to become more responsive and more able to deal with an unfolding crisis through being more open.

My main issue is that it doesn't apply the same treatment to the flip side - what issues have arisen because a company became more open, what the risks really are, and how the companies being discussed addressed that. It's too focussed on promoting the open leadership style.

A slightly more minor issue is that it's very focussed on large brands and companies - the kinds of ones where an issue written about by a blogger might manage to hit the news sites. I've no doubt that the majority of execs looking at books like this work for rather smaller companies, where that kind of exploding negative publicity is much less likely, yet there was no discussion about how different sizes of company might as a result have different pressures to be more open.
Read more ›
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By Sassy TOP 1000 REVIEWERVINE VOICE on 28 Jun. 2012
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Open Leadership is for corporate leaders and executives who want to lead through the openness (transparency) of social media technology. If a company wants to succeed it needs to "let go" and adopt the right approach to effectively improve communication channels through the empowerment of all involved. This attitude, of optimistic confidence -- used professionally-- can assist leaders in reaching out to all executives, employees customers (current and prospective) in a way of which builds relationships and a sense of belonging and honesty across social networking sites such as Facebook, Twitter and other online sites and blogs.

Author, Charlene Li, teaches us that with the right mindset, skills and traits a strategy involving relationship building, integrity and select openness leaders can increase public awareness to form an online community that really works. By creating an open culture, which encourages risk, yet also supplies the survival skills needed to recover from a failure should they be needed.

This book takes a detailed look into how to produce a fun, but structured openness online through open leadership and collaboration. If you are a leader looking to take this route, this is the book for you. I've learnt a lot from this and thoroughly enjoyed the examples of well-known leading brands she mentions when highlighting their progress as they adopted these very ideas.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Firstly, Id just like to say that it'd be a great experience to meet Charelene and have brunch with her. Why do I say that? Well, her style of rhetoric is ENGAGING. Some may say that's essential for a writer, which i concur. However, when writing about subjects such as marketing and newer technology based concepts related to working methodologies, a lot of related material can seem like hard work simply cause it can become a bit dry and arid in its tone. It's not the fault of any writer per se, but more the subject at hand. Marketing and business, like maths, is something that is best learned BY DOING, rather than sitting through hundreds of pages READING about the subject. This perhaps explains why a lot of marketing seminars are so popular. Business is about REAL TIME interactivity, so seminars are usually pacey , and (hopefully) interactive and/or engaging.

Charlene Li's OPEN LEADERSHIP was of interest to me as i run a couple of businesses. Not on the scale of the organisations mentioned in the book, but for all my embracing of technology - which im currently addressing in an article for an american publication - I also used to find that social networking was sometimes bit flakey in execution, and could be a little more than an aimless self aggrandising tool without "bottom line" rewards. Maybe that's still a prevalent attitude to business and self promotion, which has its plusses and obvious minuses, but in this day and age, social networking tools are there to be utilised, and considering most are free to use, then why not use them?

Charlene makes a lively and entertaining narrator on this subject. She covers some very well known world leading brands to illustrate their progress through the journey of adopting AND adapting to this way of working.
Read more ›
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Traditional organisations based upon a hierarchical structure did not always know how to deal with the new. Those that do survive those that don't die. Such is the view of those who champion the new social technologies which have become available via the Web 2.0 and whilst much has been written on the need to adapt or die very little of it has been useful on how to adapt or die. This book does at least attempt to bridge that gap, however there is much more to be learnt from the failures of others than there is to be learned from the successes of large corporations. Cisco is perhaps the most successful of the examples given in this book but the glaringly obvious that a technology company should at least have an advantage in being open to new technologies shouldn't detract from the message that even very big companies can change. That does not mean that there are not lessons to be learned and Cisco appears to have been, in the past at least, as hierarchical as any other large corporation. In order to learn it is necessary to be able to fail, however a habit of failing does not do anything for the reputation of the management and the scale of failure has to be manageable. For everything they said about the advantages of the new openness and there are many socio-psychological studies that back up the benefits of being open with customers and staff about one's failures - as long as they can be passed off as foibles as Volkswagen managed to do back in the 60's around problems with the Beetle - share/stock holders are not in it to watch you fail with their money.

This book is readable and it does, for all its relentless cheerfulness, physically address the transition issues that are going to be faced by any management team trying to harness Web 2.
Read more ›
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews



Feedback