Open Leadership: How Social Technology Can Transform the Way You Lead Hardcover – 18 Jun 2010
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‘…shows leaders how to tap into the power of the social technology revolution.’ (Publicnet.co.uk, April 2011).
From the Inside Flap
"Be Open, Be Transparent, Be Authentic" are the current leadership mantrasbut companies often push back. Traditionally, business is premised on the concept of control and yet the new world order demands openness.
In Open Leadership Charlene Li (the coauthor of the blockbusting bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be "open" while maintaining control. This important book explains how Facebook, Twitter, YouTube, Yammer, Jive, and other popular social media sites can improve efficiency, communication, and decision making for leaders and their organizations.
As Li explains, openness requires morenot lessrigor and effort than being in control. Open Leadership reveals step–by–step, with illustrative case studies and examples from a wide range of industries and countries, how to bring the precision of this new openness both inside and outside the organization. The author includes suggestions that will help an organization determine an open strategy, weigh the benefits against the risk, and have a clear understanding of the implications of being open. The book also contains guidelines, policies, and procedures that successful companies have implemented to manage openness and ensure that business objectives are at the center of their openness strategy.
By embracing social media, leaders can transform their organizations to become more effective, decisive, and ultimately more profitable in this new era of openness in the marketplace.See all Product Description
Top Customer Reviews
It's also the main chapter that does look at all at what to do when things go wrong. While the rest of the book talks about how to evaluate how open you are as a company and as a manager (the assumption throughout the book being that you are relatively senior in the company, not a social networking evangelist lower down the ladder), and benefits that you can see from being more open, there is a shortage of discussion of how it can go wrong.
Throughout the book there are plenty of discussions of open strategies followed by companies like Dell (in fact Chapter 10 reiterates most of them a second time), highlighting how a company managed to become more responsive and more able to deal with an unfolding crisis through being more open.
My main issue is that it doesn't apply the same treatment to the flip side - what issues have arisen because a company became more open, what the risks really are, and how the companies being discussed addressed that. It's too focussed on promoting the open leadership style.
A slightly more minor issue is that it's very focussed on large brands and companies - the kinds of ones where an issue written about by a blogger might manage to hit the news sites. I've no doubt that the majority of execs looking at books like this work for rather smaller companies, where that kind of exploding negative publicity is much less likely, yet there was no discussion about how different sizes of company might as a result have different pressures to be more open.Read more ›
Author, Charlene Li, teaches us that with the right mindset, skills and traits a strategy involving relationship building, integrity and select openness leaders can increase public awareness to form an online community that really works. By creating an open culture, which encourages risk, yet also supplies the survival skills needed to recover from a failure should they be needed.
This book takes a detailed look into how to produce a fun, but structured openness online through open leadership and collaboration. If you are a leader looking to take this route, this is the book for you. I've learnt a lot from this and thoroughly enjoyed the examples of well-known leading brands she mentions when highlighting their progress as they adopted these very ideas.
Charlene Li's OPEN LEADERSHIP was of interest to me as i run a couple of businesses. Not on the scale of the organisations mentioned in the book, but for all my embracing of technology - which im currently addressing in an article for an american publication - I also used to find that social networking was sometimes bit flakey in execution, and could be a little more than an aimless self aggrandising tool without "bottom line" rewards. Maybe that's still a prevalent attitude to business and self promotion, which has its plusses and obvious minuses, but in this day and age, social networking tools are there to be utilised, and considering most are free to use, then why not use them?
Charlene makes a lively and entertaining narrator on this subject. She covers some very well known world leading brands to illustrate their progress through the journey of adopting AND adapting to this way of working.Read more ›
This book is readable and it does, for all its relentless cheerfulness, physically address the transition issues that are going to be faced by any management team trying to harness Web 2.Read more ›
Most Recent Customer Reviews
Don't be fooled by the title. This book is only about Open Leadership in the context of social media. It's about how open you should be in a multimedia environment. It's good. Read morePublished on 8 April 2013 by M. W. Hatfield
Social technology is changing the face of business as it changes the core element at the heart of business: relationships. Read morePublished on 28 Sept. 2012 by Rolf Dobelli
Open Leadership: How Social Technology Can Transform the Way You Lead, by Charlene Li, considers the extent to which organisations and leaders should become open in the light of... Read morePublished on 21 Feb. 2012 by antom
A great place for anyone in senior management to get a sound overview of the concept of Open Leadership. Read morePublished on 16 Jan. 2011 by artemisrhi
If you work for a company that is contemplating allowing you to use Facebook, MySpace, forums or the Internet to enable you to contact the 'outside world', this book is that... Read morePublished on 16 Nov. 2010 by Miss M. L. English
This is one of those books that just points you in the right direction and gets you going pronto. Almost everyone has to exercise some form of leadership in today's society. Read morePublished on 15 Nov. 2010 by CJ Craig
Two years ago Charlene Li and her former colleague Josh Bernoff published a book called the Groundswell, which helped to explain to marketers how social media affected consumers... Read morePublished on 30 Oct. 2010 by Mr. G. Carroll