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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) Paperback – 5 Jan 2009

5.0 out of 5 stars 3 customer reviews

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Online Public Relations: A Strategic Approach (PR In Practice)
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Frequently bought together

  • Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice)
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  • Effective Media Relations: How to Get Results (PR In Practice)
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  • Creativity in Public Relations (PR In Practice)
Total price: £59.97
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Product details

  • Paperback: 288 pages
  • Publisher: Kogan Page; 2 edition (5 Jan. 2009)
  • Language: English
  • ISBN-10: 0749449683
  • ISBN-13: 978-0749449681
  • Product Dimensions: 16.1 x 2 x 23.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 549,595 in Books (See Top 100 in Books)
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  • See Complete Table of Contents

Product description

Review

"[W]ell written... provides theoretical and conceptual approaches rather than just tactical information." - TeachingPR.org --TeachingPR.org

Book Description

Explores social media sites now used in PR such as Facebook, YouTube, MySpace, Bebo, Twitter

In 2008, surveys show 16 mn households in UK (65%) have Internet access and 60% of users regard the Internet as their favourite information source

Shows PR practitioners how to cope with the growth of the Internet and transparency within organizations

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Top Customer Reviews

Format: Paperback
This book is fantastic for die-hard followers of the "no school like the old school" philosophy and demonstrates that social media doesn't have to be scary. It highlights that regardless of if people are aware of/ want to move into social media, it is relevant to more than simply teenagers chatting on messenger services. It has the capacity to impact on businesses and organisations; something that proactive practitioners will already be aware of and utilising.

Excellent application of existing theories and strategy to a new discipline area. Fantastic guide for those who are new to the area or students doing PR/ marketing/ media degrees or post grad study.
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Format: Paperback
I already have a basic knowledge of PR through my work as a freelance journalist but I found this book extremely resourseful. Well worth purchasing as a reference guide.
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Format: Paperback Verified Purchase
Excellent.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 5.0 out of 5 stars 1 review
5.0 out of 5 stars Five Stars 19 Jan. 2013
By Sean - Published on Amazon.com
Format: Paperback Verified Purchase
Great book. Well, just a textbook.
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