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Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture by [Waite, Robin]
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Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture Kindle Edition

4.8 out of 5 stars 212 customer reviews

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Length: 262 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product details

  • Format: Kindle Edition
  • File Size: 2526 KB
  • Print Length: 262 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Rethink Press (15 April 2015)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00W7LXGL0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.8 out of 5 stars 212 customer reviews
  • Amazon Bestsellers Rank: #1,229 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Paperback
This book is so nicely written. It feels like the author is directing it at you and not just waffling on about starting up a business and get you board after the first few pages. I took ages to get around to actually reading it but when I did I found I was making notes and I was looking up stuff the whole way through. I like his simple style of making you believe you can and will have a successful business IF you are realistic and give practical advice for someone that is starting ANY kind of business.

Personally I am not great at the finance side of business and tend to get caught up in other parts of business and leave the finance for someone else as I often feel overwhelmed by the complex nature of the "money side". As Robin Wait puts it early on in the book when mentioning his brother in the introduction, you really need to know where you are going and it has to be profitable or there is no point in going into business. His brother thought that his product alone contained the most value but in reality it was many things that add value to your product.

The importance of the name for your business is more important than people realise and also things like having the dot com domain too (when possible obviously) also simple things like broken links when you change your company name to the importance of who you follow on social media. There is a lot about social media and also things like finding an accountant and Companies House.
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By Mister G HALL OF FAMETOP 10 REVIEWER on 21 Nov. 2015
Format: Kindle Edition
Disclaimer: The author sent me a free copy of this book in exchange for my honest & unbiased review. Rather than take my word for what I think of it, I have included a few photos to help you make your own decision.

I find it a very helpful book. It contains lots of practical advice.

I took photos 2-3 to show you the index, to give you an idea of what the book covers.

I found the section on websites very helpful (photos 4-5).

The book is in black & white. It is well laid out - for example, it contains ‘Top Tips’ throughout, and at the end of every section there is a summary. I love both – I make notes when I read these books and it I find it helpful when the author has done much of that for me. Both a ‘Top Tip’ and an ‘In Summary’ are shown in photo 5.

I found the section on using social media to promote your business very interesting. It includes how to create a business page on Facebook (photo 6 shows the start of that chapter – I do not wish to photograph more pages as I have to strike a balance between giving you a sample and not encroaching on the author’s copyright). In this chapter the author gives his ‘Biggest Tip Ever’ (formatted in the same way as a ‘Top Tip’), explaining why you need a Facebook page for your business even if you do not sell on Facebook. I was completely unaware of what he says – now I see the need for a Facebook page.

I found this book very helpful. At the time of writing, the Kindle version is inexpensive and, in my opinion, very helpful for anyone setting up a business.
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Format: Kindle Edition Verified Purchase
A lot of business books are full of buzzwords and bull. You get the impression that they've been written purely as a money making exercise and that any really useful information is being held back as competitive advantage; that you're being fobbed off with a load of inapplicable case studies and outdated business practice.
Online Business Startup is the absolute antithesis: written in clear, accessible language, there's no padding, no waffle. It gets straight to the point, uses first-hand examples and talks about technology and websites that are fresh and successful today. It's not an 'idiot's guide', at no point did I feel condescended to, instead it simply takes you through a clearly explained set of steps that will help you avoid the common pitfalls encountered by new web businesses. The approach is terrific: encouraging the reader to make sure that every step is thought through properly but without ever being discouraging. It makes it very clear where you should do things yourself and where you should invest in outside expertise.
I usually get the impression that business books are written to help the author. This book seems to be genuinely aimed at giving anyone who is thinking of starting an online business the best possible chance at success.
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Format: Kindle Edition
A most comprehensive and topical guide to starting up a venture which relies heavily on an internet presence; in other words, almost any new business. Like it or not, in the world we live in having a website is not just helpful, it is expected. This clearly organized guide covers just about everything an entrepreneur needs to know from the planning stages (so often neglected in the rush to actually get stuck in) to developing a business the daily running of which can be delegated to others. There is even a section dealing with the forward planning required to create an entity that can be sold or passed on to a partner.

However, the meat in the sandwich is definitely the extensive coverage of website design (lots to learn for someone who does her own) and the step-by-step explanation of diverse and stripped-down strategies to implement social media tasks in a semi-automated way, so that the online presence is effective but not cumbersome. This major portion of the book is made infinitely more useful by the inclusion of names, addresses and links to the various resources advocated, as well as a suggested strategies to take advantage of some or all, in a practical way that anyone should be able to follow.

While the first part of the book might seem basic and common sense, I recognized all the preliminaries and different stages that my husband and I went through with the business we built from the ground up. We could have used a book like this at the time! There is a shade of self-promotion, as you can expect, since the author is heavily involved in the consulting business but it is of a general nature, basically identifying which steps are best handled by professionals versus the things that an entrepreneur with a tight budget can tackle on his or her own.
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