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Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture by [Waite, Robin]
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Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture Kindle Edition

4.8 out of 5 stars 220 customer reviews

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Length: 262 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product details

  • Format: Kindle Edition
  • File Size: 2526 KB
  • Print Length: 262 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Rethink Press (15 April 2015)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00W7LXGL0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.8 out of 5 stars 220 customer reviews
  • Amazon Bestsellers Rank: #2,517 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Paperback Verified Purchase
Covers the foundations of starting a business very well. All the information is presented in a systematic step by step style with good summaries for each topic covered. The tips provided throughout are great & the book is a good resource to have in the mental locker.

The only critique I have regards to the social media side of things. He covers the 4 main social media sites which are Facebook, Twitter, Linked In & Google +. I would say that Google + & Linked In are less relevant now than perhaps they were when the edition was printed. Although I suspect Google + never really was that popular or active to begin with, so I would have liked a section on say Instagram instead.

All in all I would still give this 5 stars & well worth a read.
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Format: Paperback Verified Purchase
Thanks Rob for writing this book; you have made my decision to start my online business a little less daunting! The book has been great to give me an in-depth insight into what to consider when starting an online business and I will also be using it throughout my business research/start-up and beyond.

Initially the book covers the essentials for any new business to consider in the Strategy section. This includes: company name and registering your business; brand and image; business planning; and marketing strategy. Part two (Website) of the book covers a vast array of topics which I was not 100% sure of or even aware of prior to reading the book, including: finding a web design agency; how much does a website cost; and launching your website. The next section of the book (Review) gave me some top tips and an insight in how to review/check your website. The final section of the book, Part Five – Social Media, gives information on how to manage the various different social media platforms and how to get the most out of them.

The book has given me a push in the right direction to start my online business and as such, I am busily writing my business plan and about to embark on my first online business.
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Format: Kindle Edition Verified Purchase
This book has been excellent at providing some great tips for starting up an online business. Like many, I have considered the 'go it alone' approach, looking into setting up a wordpress website etc. However, after reading Robin's book, which has highlighted multiple pitfalls with that idea (as well as many points I didn't consider), it is a much better idea to get professional assistance from the start. My only complaint about the book is that some of the content (tables, the reading list at the end etc.) is not showing in the Kindle edition of this book. Hopefully this can be updated and the revision made available for download through Amazon. Otherwise, for anyone thinking of getting started with an online business, get this book and take the time to read it.
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Format: Paperback Verified Purchase
An invaluable, and easy to read book for any entrepreneur, I wish I'd read it sooner. As a novice at website design, social media and marketing, I found this book packed full of useful tips on how to structure and present my business online; and it's written clearly and in supportive language. The "Top Tips" and "Summary" sections in each chapter are a great way to recap and focus the mind too. Robin shares, in a very honest way, about what he's learnt from his own experience, and his expertise in helping other businesses. It comprehensively covers everything you need to think about when starting up any online venture, from sole trader to large companies, the message is the same. It really has clarified my thinking in taking my business forward, and has also encouraged me to ask for help from experts, in order to take it to the next level. I really feel excited about my next steps, rather than overwhelmed, after reading this book. Thanks Robin, I will definitely recommend.
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Format: Kindle Edition Verified Purchase
I really enjoyed reading this book and did so over just a couple of days - it has an easy conversational style and is set out logically. It has given me the confidence to set up my own online business and there are a few things that I have taken away with me to help on the marketing side.

I read the Kindle version, which is great value. However, I noticed quite a few grammatical errors, which can be off-putting. As the internet is so fast-moving some of the references do not include all social media (e.g. Instagram) but this should not stop people from reading this book as it is a good starting point for anybody considering starting up their own online business.
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Format: Kindle Edition Verified Purchase
I've had this book for 8 months now. With an easy to read, conversational style to the writing I first read this book over a weekend. Since then I've gone back a number of times to refresh, revisit, and work through the ideas given.
It is relevant to those with fully online businesses as well as those whose only online area is their website.

Very helpful and a useful book to have to hand.
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Format: Paperback Verified Purchase
A copy of this book should be made available for all entrepreneurs! From the contents page through to the suggested reading list, this book contains all the insider knowledge you need to get your business up and running - and thriving - while avoiding some of the pitfalls along the way. I've recommended this book to some of my clients and its permanently on my desk for reference. Oh, and if you get the opportunity to hear Robin give one of his presentations - take it!

Written in an engaging style, I thoroughly recommend this book.
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