One Click: Jeff Bezos and the Rise of Amazon.com Audio CD – Audiobook, 27 Oct 2011
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Richard Brandt compellingly profiles one of the great internet executives of the era (Stephen Leeb, Author Of The Oil Factor And Red Alert )
Meticulously researched and with breathless, pithy commentary. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it - just like shopping on Amazon. (Management Today ) --This text refers to an out of print or unavailable edition of this title.
About the Author
Richard Brandt is an award-winning journalist who has been writing about Silicone Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain. --This text refers to the Paperback edition.
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Top Customer Reviews
I'm a big Amazon fan, the site is easy to navigate, prices are good and everything arrives in good time and as described. If I was rating Amazon the company I'd have to give it 5 stars. 3 stars only for this book, I'd recommend it for anyone that wants a taste of the Amazon story. It reads and feels more like an extended magazine article than an in-depth analysis of the rise of Amazon. I'd still like to read a deeper analysis of the development of Amazon and of Jeff Bezos who has steered it to its present pre-eminent position. Amazon's success has possibly lead to the closure of bookstores as it has attracted so much on-line business. On the plus side it has also provided cheaper books, I live in England and until recently book prices were effectively fixed. Amazon also makes it easy to find out-of-print books, again at reasonable prices. There's plenty to write about.
An almost embarrassing aspect of the book is the way that he writes about Jeff Bezos. I am sure that he is an intelligent person and that he has a lot of drive - however, he is not a god like genius who never failed and always succeeded. I think if Jeff Bezos has read this book he will have flushed about some of the descriptions of himself.
If you are interested in an easy to read book that gives you an introduction about Amazon it might be the right thing for you. If I were Jeff Bezos I would call Walter Isaacson to write a proper book about the story of my business and myself.
The book runs through both the chronological progression of Amazon, and explanations of the various Bezos mind-sets that moulded the different aspects and directions of the 'Amazon' roller-coaster, particularly his take and explanation that for the first few years huge losses were for the long term benefit of both the company and what must have been very nervous investors. However he was right, and both the company and it's investors have prospered.
However, during this fast moving race to world commercial domination there must have been much in-fighting etc. and dark and unattractive aspects of Bezos's character that was outside of the picture painted in this book. The book lacked a bit of 'colour' and gutsiness that would have added to the overall impact, not least of which would have brought a touch of reality to this somewhat sanitised work.
But still a good and worthwhile read.
Bottom line: a highly readable and enjoyable book.
I felt like I was reading an article from the NYT while reading the book, and was amazed at how little detail was actually in the book regarding Jeff Bezos.
Most Recent Customer Reviews
Really interesting book about Jeff Bezos life, and his creation of Amazon. Gives you some inside into the company. Very easy to read, reads like a story.Published 12 months ago by anna kent - muller
Didn't find it the easiest of reads, but intersting none the lessPublished 14 months ago by C. Allen
Enjoyable reading about one of the most successfull corporation of the last 20 years which actually revolutionized the way we buy,sell and read .Published on 27 July 2014 by Gianluigi Todisco
It was most interesting to see how Jeff Bezos mind works and the setting up of Amazon. A bit repetitive.Published on 25 Jun. 2014 by irrigation woman
This was an ok account of Jeff if not brief in a fe places
I think there was space to expand but overall informative
A solid journalistic treatment of the growth of amazon. Covers all the main events, and some good personal insights into the young bezos's life. Read morePublished on 10 Aug. 2013 by Rob Wood
Richard L. Brandt's investigation in to the workings of Amazon.com and the mind of Jeff Bezos, the man behind the company, offers a great insight in to the mind of the man whose... Read morePublished on 15 July 2013 by SocialBookshelves.com
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