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One Click: Jeff Bezos and the Rise of Amazon.com Audio CD – Audiobook, 27 Oct 2011

3.7 out of 5 stars 25 customer reviews

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--This text refers to the Paperback edition.
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Product details

  • Audio CD
  • Publisher: Blackstone Audiobooks; Unabridged edition (27 Oct. 2011)
  • Language: English
  • ISBN-10: 145512673X
  • ISBN-13: 978-1455126736
  • Product Dimensions: 13.2 x 1.8 x 14.7 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Bestsellers Rank: 3,021,273 in Books (See Top 100 in Books)

Product Description

Review

Richard Brandt compellingly profiles one of the great internet executives of the era (Stephen Leeb, Author Of The Oil Factor And Red Alert )

Meticulously researched and with breathless, pithy commentary. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it - just like shopping on Amazon. (Management Today ) --This text refers to an out of print or unavailable edition of this title.

About the Author

Richard Brandt is an award-winning journalist who has been writing about Silicone Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain. --This text refers to the Paperback edition.


Customer Reviews

3.7 out of 5 stars
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Top Customer Reviews

Format: Paperback
Not so bad, just a far better and updated version of Business the Amazon.Com Way: Secrets of the World's Most Astonishing Web Business (Big Shots Series). I had hoped for something like an interesting biography of the company's CEO, Jeff Bezos. Instead, I had received information, mostly known and was feeling like reading a long article about successful startups in some business orientated newspaper. The book is little, nothing surprising. Interesting maybe for those who want to own every book about a successful internet businesses, but if you're looking for something with atmosphere, this isn't it. It isn't a book with a story to tell.
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Format: Paperback Verified Purchase
This is a book of only around 200 pages, I read it in a weekend. It's easy to pick up and read despite some little oddities of speech (in the text the author refers to something falling "like spit from a bridge").

I'm a big Amazon fan, the site is easy to navigate, prices are good and everything arrives in good time and as described. If I was rating Amazon the company I'd have to give it 5 stars. 3 stars only for this book, I'd recommend it for anyone that wants a taste of the Amazon story. It reads and feels more like an extended magazine article than an in-depth analysis of the rise of Amazon. I'd still like to read a deeper analysis of the development of Amazon and of Jeff Bezos who has steered it to its present pre-eminent position. Amazon's success has possibly lead to the closure of bookstores as it has attracted so much on-line business. On the plus side it has also provided cheaper books, I live in England and until recently book prices were effectively fixed. Amazon also makes it easy to find out-of-print books, again at reasonable prices. There's plenty to write about.
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Format: Paperback
"One Click" by Brandt is not a great book on one of the biggest success stories of the internet age. I would imagine that building a company like Amazon must have been a exciting journey but this book reads like a badly researched article for a local newspaper. It becomes apparent quickly that he has not done a lot of interviews with the key people but is relying on secondary research. The book was edited recently and the updated numbers and figures are patched into the text amateur style.

An almost embarrassing aspect of the book is the way that he writes about Jeff Bezos. I am sure that he is an intelligent person and that he has a lot of drive - however, he is not a god like genius who never failed and always succeeded. I think if Jeff Bezos has read this book he will have flushed about some of the descriptions of himself.

If you are interested in an easy to read book that gives you an introduction about Amazon it might be the right thing for you. If I were Jeff Bezos I would call Walter Isaacson to write a proper book about the story of my business and myself.
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Format: Kindle Edition Verified Purchase
A competent, informative, albeit a bit one-dimensional account of Jeff Bezos's building Amazon from nothing to the world leader in not only book sales but virtually all types of consumer products, and in the process creating a mega computer facility of boundless complexity that is used, at a cost of course, by many other unrelated concerns.

The book runs through both the chronological progression of Amazon, and explanations of the various Bezos mind-sets that moulded the different aspects and directions of the 'Amazon' roller-coaster, particularly his take and explanation that for the first few years huge losses were for the long term benefit of both the company and what must have been very nervous investors. However he was right, and both the company and it's investors have prospered.

However, during this fast moving race to world commercial domination there must have been much in-fighting etc. and dark and unattractive aspects of Bezos's character that was outside of the picture painted in this book. The book lacked a bit of 'colour' and gutsiness that would have added to the overall impact, not least of which would have brought a touch of reality to this somewhat sanitised work.

But still a good and worthwhile read.
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Format: Kindle Edition Verified Purchase
I have no idea why everyone is calling it a business magazine article, sure it's a touch on the short side at 171 pages but the author more than adequate to cover the story. If you enjoy reading books like this than I highly recommend the book. In particular I enjoyed how he covered the aspects of amazon (reviews paying last etc) that are very familiar to us but when Jeff Bozos introduced them were revolutionary

Bottom line: a highly readable and enjoyable book.
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Format: Kindle Edition
This was a really short piece of work, to put it politely.

I felt like I was reading an article from the NYT while reading the book, and was amazed at how little detail was actually in the book regarding Jeff Bezos.
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Format: Paperback Verified Purchase
Interesting to see how he's created the giant we all know of. A combination of genius, timing, luck and derring do - I'd like to see the following chapters covering the next three or four years though. For every opportunity he has created enabling serial vultures to sell the ideas and endeavours of real entrepreneurs, I suspect another business has folded - and with it the ideas and innovation they would have brought to the market. Clever, but to some, a destructive boy.
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