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Olay Anti-Wrinkle Firm and Lift SPF 15 Anti-Ageing Day Cream Moisturiser, 50 ml 

from Olay
4.4 out of 5 stars 284 customer reviews

RRP: £9.99
Price: £4.95 (£9.90 / 100 ml) & FREE Delivery in the UK on orders over £20. Details
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32 new from £4.95
50ml
  • Olay anti-wrinkle firm and lift day cream visibly reduces the signs of ageing in just 14 days
  • Ideal for women aged 40+
  • Dermatologically tested, non greasy formula with SPF15 which protects your skin from UV exposure
  • Features skin renewal complex formula which activates surface cell renewal to reveal younger looking skin
  • Provides firmer looking skin in 28 days

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Frequently Bought Together

  • Olay Anti-Wrinkle Firm and Lift  SPF 15 Anti-Ageing Day Cream Moisturiser, 50 ml 
  • +
  • Olay Anti Wrinkle Firm and Lift 2-in-1 Day Cream and Firming Serum, 50 ml
Total price: £9.05
Buy the selected items together

Special Offers and Product Promotions

Size: 50ml
  • Receive a free Luxury Beauty Box when you spend £40 in Beauty Here's how (terms and conditions apply)
  • Keep your skin looking fabulous with a range of products from the Olay Store.

  • See the top-rated facial skin care products in our facial skin care reviews.


Important Information

Safety Warning
Avoid contact with eyes. If contact occurs, rinse with water.

Product Description

Size:50ml

Product Description

Laugh in the face of wrinkles with this anti ageing moisturiser. With its proven skin renewal complex formula including anti-ageing ingredients like Niacinamide and Pro-Vitamin B5, this day cream helps to visibly reduce lines and wrinkles in just 14 days, while also helping you get firmer looking skin in 28 days. The hydrating formula of this face cream helps nourish skin while broad spectrum SPF15 helps to protect skin from daily UV damage and prevent premature skin ageing. 

Note: Date mentioned on the item is Manufactured date and not the Expiry date

Ingredients

Aqua
Glycerin
Ethylhexyl Salicylate
Niacinamide
Butyl Methoxydibenzoylmethane
Dimethicone
Polyethylene
Octocrylene
Phenylbenzimidazole Sulfonic Acid
Isopropyl Palmitate
Cetyl Alcohol
Caprylic/Capric Triglyceride
Panthenol
Tocopheryl Acetate
Dimethiconol
Camellia Sinensis Leaf Extract
Sorbitan Stearate
Triethanolamine
Sodium Acrylates Copolymer
Aluminum Starch Octenylsuccinate
Stearyl Alcohol
Cetearyl Alcohol
Cetearyl Glucoside
PEG-100 Stearate
Stearic Acid
Disodium EDTA
C12-13 Pareth-3
PEG-30 Dipolyhydroxystearate
Sorbitan Oleate
Laureth-7
Ceteareth-6
Benzyl Alcohol
Methylparaben
Propylparaben
Ethylparaben
Parfum
Hexyl Cinnamal
Linalool
Hydroxycitronellal
Limonene
Alpha-Isomethyl Ionone
Citronellol
Geraniol
Benzyl Benzoate
Caramel

See all Product Description

From the Manufacturer

Olay Anti Wrinkle Firm and Lift Day Cream Anti-ageing Moisturiser

Firm & Lift - visibly reduces wrinkles in just 14 days

The Firm & Lift range actively helps fight multiple signs of ageing and to give firmer looking skin in 28 days. It has a proven Skin Renewal Complex including powerful anti-ageing ingredients like Niacinamide, Vitamin E and Pro-Vitamin B5.

Olay Anti Wrinkle Firm and Lift Day Cream Anti-ageing Moisturiser

Firm & Lift

Olay Anti Wrinkle Firm and Lift Day Cream Anti-ageing Moisturiser

Instant Hydration

Olay Anti Wrinkle Firm and Lift Day Cream Anti-ageing Moisturiser

Pro-Vital

Olay Anti Wrinkle Firm and Lift Day Cream Anti-ageing Moisturiser

Sensitive & Natural

Olay Anti-Wrinkle Age Defying Wet Cleansing Cloth Olay Anti-Wrinkle Firm&Lift Day Cream Moisturiser Olay Anti-Wrinkle Firm&Lift Night Cream Moisturiser Olay Anti-Wrinkle Firm&Lift 2in1 Cream Moisturiser Olay Anti-Wrinkle Firm&Lift Deep Wrinkle Treatment Moisturiser
Anti-Wrinkle Age Defying Wet Cloth Anti-Wrinkle Firm&Lift Day Cream Anti-Wrinkle Firm&Lift Night Cream Anti-Wrinkle Firm&Lift 2in1 Cream Anti-Wrinkle Firm&Lift Deep Wrinkle Treatment
Cleans and gently exfoliates
Plumps skin with moisture
Reduces look of lines and wrinkles in 14 days
Gives firmer looking skin in 28 days
Instantly improves the appearance of deep wrinkles: Mouth - Eye - Forehead
Provides UVA/UVB protection

Product details

Size: 50ml
  • Product Dimensions: 6.4 x 6.4 x 4.8 cm
  • Boxed-product Weight: 9 g
  • Item model number: 81116606
  • ASIN: B000T96QQO
  • Date first available at Amazon.co.uk: 10 April 2008
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (284 customer reviews)
  • Amazon Bestsellers Rank: 248 in Beauty (See Top 100 in Beauty)

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Size: 50ml Verified Purchase
This moisturizer is just prefect for my skin. I find it difficult to get a moisturizer for my skin as many are too heavy & sit on my skin & others leave my skin dry. This product has a pleasant smell, feels appeasing when applying, sinks into my skin & leaves me feeling fresh. I am unsure of any calms about 'firm & lift' or 'wrinkle' products as I think nature is nature & we age as a normal part of the life cycle. But as a moisturizer I love this product. It is perfect for my skin. Love too the way Amazon can offer occasional discounts...nothing like a bargain to please a woman!
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By A. I. McCulloch TOP 500 REVIEWERVINE VOICE on 7 Jan. 2013
Size: 50ml Verified Purchase
Although the SPF (15) isn't as high as some of the Olay range, this is an ideal cream for every season except perhaps high summer (assuming we actually get a summer in the UK). It's not too heavy, but has enough substance for it to be used quite sparingly; it rubs in very well .

It is ideal for my normal skin - it's actually recommended for all skin types - the non-greasy feel makes it suitable for oily skin, but it has enough richness for normal -to - dry skin too. Really dry mature skin would perhaps benefit from a richer product.

The cream is white, unlike the yellow 'classic' anti-wrinkle range, with a very light and pleasant fragrance. It compares extremely well to products at 2 - 3 x the RRP.

Regarding the 'firm and lift' claims, long-term use will be needed to decide this but it doesn't have the unpleasant tightening sensation of some more expensive products that just provide temporary results.

Having purchased from Amazon, I was delighted with both the price and time taken to deliver.
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Size: 50ml Verified Purchase
I bought this for my friend as she never wears any creams... and she thinks its amazing as she has very sensitive skin...she loves it and i love it because her skin looks a lot better since she begun using this... 5 stars
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Size: 50ml Verified Purchase
I had been having skin problems for a while and the basic face cream wasn't doing it for me. so I came on amazon and picked by reading peoples reviews. The price is just right and it isn't thick and makes you feel greasy while it makes your dry skin feel great! it has also made it feel a lot more clearer too. I can definitely feel the different if I forget to put it on just for one day! I am now on my 2nd tub and bought a 3rd for back up incase I run out!!
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Size: 50ml Verified Purchase
always used olay all of my life and decided to change to this. glad I did its really good, light, not oily and everyone comments on how nice my skin is. Im 60 and dont have any wrinkles so must be doing something right.
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Size: 50ml Verified Purchase
This is a great day cream. I have a dry skin and in our climate I require to always use cream and I find olay creams excellent .
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Size: 50ml Verified Purchase
I have for many years been using a British but much more expensive anti-wrinkle creams. I bought this to try as my skin is now ever changing due to age and needed to find something more suitable and more in keeping with my budget. I am so glad I did, a little goes a long way and it really helps with regenerating my skin. I love this product.
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Size: 50ml Verified Purchase
I found this cream a little too light and I haven't noticed any visable results since first use - about a month ago. I have found the Regenerist range to be far better than this cream - you get what you pay for.
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Size: 50ml