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Ogilvy on Advertising Paperback – 5 Mar 2007

4.4 out of 5 stars 74 customer reviews

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  • Ogilvy on Advertising
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  • Scientific Advertising: 21 advertising, headline and copywriting techniques
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  • Confessions of an Advertising Man
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Product details

  • Paperback: 224 pages
  • Publisher: Prion Books Ltd; New Ed edition (5 Mar. 2007)
  • Language: English
  • ISBN-10: 1853756156
  • ISBN-13: 978-1853756153
  • Product Dimensions: 18.4 x 1.6 x 24.1 cm
  • Average Customer Review: 4.4 out of 5 stars 74 customer reviews
  • Amazon Bestsellers Rank: 10,135 in Books (See Top 100 in Books)
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Product description

Synopsis

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

About the Author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.


74 customer reviews

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