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Ogilvy on Advertising Paperback – 5 Mar 2007

4.7 out of 5 stars 64 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Prion Books Ltd; New Ed edition (5 Mar. 2007)
  • Language: English
  • ISBN-10: 1853756156
  • ISBN-13: 978-1853756153
  • Product Dimensions: 18.7 x 1.6 x 24.7 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (64 customer reviews)
  • Amazon Bestsellers Rank: 10,456 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Inside Flap

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos. --This text refers to an out of print or unavailable edition of this title.

About the Author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.


Customer Reviews

4.7 out of 5 stars
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Top Customer Reviews

Format: Paperback
I buy this book for every graphic and web designer I employ. I cannot emphasizes enough how good and how practical this book is. Anyone associated with the design and advertising world should read this book; it will give you great foundation onto which to build your own strategies. In my opinion it optimizes what should be taught at Art College or University. Every creative should be accountable for their work and that means the results their work generates, this book goes along way into explaining the facts of life in the real world. Some of the research in this book is as relevant today as the day it was published. For you web designers out there, you know you can't hide for much longer due to tools like Google analytics, get yourself a head of the game and read this book.
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Format: Paperback
This book will give you the vernacular to sound excellent in meetings. you'll find yourself 'extolling virtues' in no time at all.

My only argument with it is it's lack of a digital angle (which is understandable, it's over 30 years old). For example, Ogilvy claims that serif copy reads better than sans serif. Whilst this may be true, it's probably only true in print and not in digital (often, you don't have a choice in digital). Equally, his main reasoning behind the serif font being better is that the eye is better trained to reading it. In the internet age, this is perhaps not always the case any more.

There are a few other instances where the age of this book does show, but fundamentally, what made good advertising 100 years ago still makes good advertising today. And, more importantly, reasons behind bad advertising 100 years ago will continue to be the reasons behind bad advertising today and tomorrow and the next...
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Format: Paperback Verified Purchase
At times and interesting read, and some great examples of ads from a different era, but reads more like self-publicity for the author a lot of the time. More of a novelty than anything useful relating to modern advertising.
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Format: Paperback
The most valuable tool for any creative thinker. As the owner of an ad agency, I read this book once a year and keep important excerpts for reference at desk, briefcase and home.
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Format: Paperback Verified Purchase
Overall 5/5, some of the good aspects of the book:

-actual layout and presentation, beautiful with coloured pictures, clear layout and font
-quotes and research behind techniques
-feels like you are talking to Ogilvy himself in the manner of the wording
-covers all principles of advertising at that time

drawbacks:
-dated techniques (although Ogilvy states himself many times that its the principles to focus on, not the techniques)

So for someone interested in advertising, its like a history book but feels very contemporary, it of course does not include the tech book hence much of advertising is not included such as the internet, social media etc but for its time and the principles covered 5/5
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Format: Paperback
David Ogilvy is one of the best advertising men this past century has ever seen. He combines his knowledge and passion with strict guidlines which he has learned and accepted and that are still applicable today. I had borrowed the book from a previous employer when I first started working in Advertising, as soon as I could I bought my own copy and have read the book thrice so far; I am currently summarizing it for future reference.
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Format: Paperback Verified Purchase
David Ogilvy the worlds most successful direct sales copywriter takes you through the process of crafting great sales copy.With many examples of legendary sales copy written for American Express Card.Who hasn`t seen Oglivy`s work in their letter box
David explains the principles in easy to understand language.From people need to justify their purchases to p
eople don`t like being sold to
Fantastic book worth it`s weight in gold
[...]
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Format: Paperback
An outstanding book, more interesting to read than any best-seller romance. The author reveals the truth about advertising. When you read the book, you agree with every word and say to yourself: it's obvious, I have always known this. But could not remember
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