A lower priced version of this book is available
Save £10.59 (26%) by choosing the Kindle Edition.
Kindle price
Paperback price

Save <span class="a-color-price">£10.59 (26%)</span> by choosing the Kindle Edition. Read now with the free Kindle app
Available on iOS, Android, Mac & PC.
FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Offensive Marketing: An A... has been added to your Basket
+ £2.79 delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Ships from the UK. Former Library books. Great condition for a used book! Minimal wear. 100% Money Back Guarantee.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Offensive Marketing: An Action Guide to Gaining the Offensive in Business Paperback – 1 Jan 2003

See all 12 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£11.00 £1.10
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.

Only on Amazon: One product for every need Only on Amazon: New Releases

Product details

  • Paperback: 430 pages
  • Publisher: Routledge; 1 edition (1 Jan. 2003)
  • Language: English
  • ISBN-10: 9780750674591
  • ISBN-13: 978-0750674591
  • ASIN: 0750674598
  • Product Dimensions: 19 x 2.5 x 23.5 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 265,219 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description


"Warren Keegan and Hugh Davidson are reknowned all over the world for both their wisdom and their original thinking... I commend [this book] to everyone, young or old, who has an interest in best practice in marketing." - Professor Malcolm McDonald, Cranfield University School of Management

"Offensive Marketing breaks new ground in getting to the heart of strategy marketing...more value for customers, and higher profits for marketers. The authors underline the importance of de-marketing (yes, de-marketing)... to insure that that every reasonable step is taken limit the abuse and misuse of the company's product." ― Hermawan Kartajaya, President, MarkPlus&Co and President, World Marketing Association

"This is no academic treatise limited to theory. POISE will become a more useful and meaningful word than ever as it unlocks the key to offensive marketing thinking and techniques." ― Michael Friedman, President and CEO, Purdue Pharma LP


Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

See all Product description

No customer reviews

Review this product

Share your thoughts with other customers

Where's My Stuff?

Delivery and Returns

Need Help?