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Obliquity: Why our goals are best achieved indirectly Paperback – 3 Feb 2011

4.0 out of 5 stars 151 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Profile Books; Main edition (3 Feb. 2011)
  • Language: English
  • ISBN-10: 1846682894
  • ISBN-13: 978-1846682896
  • Product Dimensions: 12.9 x 1.7 x 19.8 cm
  • Average Customer Review: 4.0 out of 5 stars 151 customer reviews
  • Amazon Bestsellers Rank: 36,496 in Books (See Top 100 in Books)
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Product description


This is an elegant, simple book and, rarely for a business book, is written by a man who actually understands the academics and philosophers he quotes. The best nine quid you'll spend this year (Jeremy Hazlehurst City AM)

[A] smart, witty book (William Leith Evening Standard)

John Kay is an admirable debunker of myths and false beliefs - he can see substantial things others don't. Read this book. (Nassim N Taleb The Black Swan)

Economics with style as well as substance (Stephen Bayley, architecture and design correspondent Observer)

Obliquity is a characteristic John Kay production. It is a pleasure to read (Howard Davies Financial Times)

How rare is it for an academic economist to write with such clarity, intelligence and courage. And, in these troubled, confusing times, how desperately we need other dismal scientists to follow John Kay's shining example. (Liam Halligan Spectator Business)

Book Description

An original, widely-applicable concept from one of the world's foremost economists. Tim Harford says it is 'persuasive, rigorous, creative and wise. Brilliant'.

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