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Obey the Giant: Life in the Image World Paperback – 17 Sep 2007
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In the 21st century, commerce and culture are ever more closely entwined. This collection of essays by design critic Rick Poynor takes a searching look at visual culture to discover the reality beneath the ultra-seductive surfaces. Poynor explores the thinking behind the emerging resistance to commercial rhetoric among designers, and offers critical insights into the changing dialogue between advertising and design. Other essays address the topics of visual journalism; brands as religion; the new solipsism; graphic memes; the pleasures of imperfect design; and the poverty of "cool". The worldwide dominance of huge corporations is invariably expressed by visual means. This book challenges this mono-culture critically. It offers inspirational evidence of alternative ways of engaging with design, and it will appeal to any reader with a questioning interest in design, advertising, cultural studies, media studies, and the visual arts.
About the Author
Rick Poynor's books include Design Without Boundaries, No More Rules: Graphic Design and Postmodernism and Designing Pornotopia. He is a research fellow at the Royal College of Art, London, and lectures internationally on design and visual culture.
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Most helpful customer reviews on Amazon.com
Basically, a good book title with vague filler as contents.
More recently the title of the book has been subverted by Shepard Fairey's graphic-art house, which is called OBEY Giant. Fairey may have earlier title, as he was doing Andre the Giant stickers as early as 1989.
Fairey is the guy who did the blue and red Obama HOPE poster, which began as a parody of Bolshevik propaganda with the slogan PROGRESS. The HOPE poster supposedly was enormously popular but no one seems to have seen it except on lapel buttons and the internet.