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OMG Observational Marketing Greats: Observational Marketing Greats: Volume 1 Paperback – 22 Aug 2012
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OMG is a must for anyone who has their own business and it's not just aimed at start-ups or those businesses in their infancy. Theres a lot of gems to be taken from this very easily read and well put together book!
Covering everything from the most effective business card ever through to far far greater marketing campaigns, OMG will take you around the world observed through the eyes of a marketing expert, where he demonstrates what has worked and why.
There are lots of marketing books out there crammed full with theory. I've read a few. OMG approaches the subject from an entirely different angle. A one we can all very easily relate to and apply.
If you're struggling to get your creative marketing juices flowing, this book is a must.
Scott at Drive Green Taxis
Geoff Ramm shows how just opening your eyes to the marketing that surrounds you every single day is the best teacher in the world.... What stands out in the barrage of marketing messages that you are exposed to every day? Keep your eyes open and you can learn nearly everything you need to know...
For those of us who haven't been that observant over the last ten years or so, Geoff luckily has. He has compiled a collection of impressive marketing ideas from businesses around the world, so brings the topic effortlessly to life with photos, examples and plenty of great stories.
If you are looking for a book that is packed with lots of impenetrable marketing theories that are short on examples, then find another book. This one is not about theory, it's all about practice. At the end of reading the book, I had a mindmap packed with great ideas to market my business.
Since then (about 2 months ago), I have found marketing to be more fun, and it is having a real impact on my business - with one woman begging me for one of my little diamonds at a networking event (which never happens with my business card, however cool people think they are...)
Here's another take on this review: [...]
You know that you're reading something that's genius, when it all seems so obvious you wonder why you haven't thought of it before.
OMG by Geoff Ramm is that genius.
It's written in short, bite sized chunks that don't half pack a punch! I devoured the book in one sitting - it's impossible to put down. Most of the pages are now bookmarked and have lots of my notes stuck onto them, with ideas that I WILL follow up!
Incredibly thought provoking and inspirational! If you DON'T have a copy, you're missing out!
I hope Geoff is touring very soon, because I'll be snapping up tickets ASAP!!!
The book can be used at any level within an organisation or in a 'one man band'. It's informal, fun and simplistic but very very powerful! I challenge anyone to read it and not come up with new ideas that can be instantly implemented! Congratulations Geoff - I look forward to the sequel!
This is a worthwhile investment that kept me riveted from cover to cover. How often can we say that about a marketing book?
Don't hesitate.... click buy today.