- Buy this product and stream 90 days of Amazon Music Unlimited for free. E-mail after purchase. Conditions apply. Learn more
Nudge: Improving Decisions About Health, Wealth and Happiness Paperback – 5 Mar 2009
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Special offers and product promotions
Frequently bought together
Customers who viewed this item also viewed
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Hot stuff. . . an idea whose time seems to have come (Bryan Appleyard Sunday Times)
Probably the most influential popular science book ever written (BBC Radio 4)
Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives (The Times)
Hugely influential. . . choice architects are everywhere (Andrew Sparrow Guardian)
All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well (Matthew Taylor Daily Telegraph)
I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world (Steven Levitt, author of Freakonomics)
This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself (Michael Lewis, author of The Big Short)
A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place (Daniel Kahneman, author of Thinking, Fast and Slow)
Nudge is as important a book as any I've read in perhaps 20 years (Barry Schwartz, author of The Paradox of Choice)
A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions (New York Times)
'Hugely influential .... choice architects are everywhere'See all Product description
Customers who bought this item also bought
Read reviews that mention
There was a problem filtering reviews right now. Please try again later.
Thaler & Sunstein present their writing as about choice architecture which they describe as "organizing the context in which people make decisions". The choice architecture which they advocate is what they call "libertarian paternalism": the libertarian element derives from their stance that people should be free to do what they want and to opt out of undesirable arrangements if they wish, while the paternalism bit lies in their claim that it is legitimate for choice architects to try to influence people's behaviour "in a way that will make choosers better off as judged by themselves". The means of achieving this is what they characterise as a 'nudge' which is defined as "any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives".
What sort of 'nudges' do Thaler & Sunstein suggest? Options include simplification of choices, careful presentation of choices, provision of relevant and timely information, early and useful feedback, application of peer pressure, use of priming, application of default options, and use of incentives. The authors review the use of such 'nudges' in a whole variety of contexts including selection of a mortgage, use of a credit card, selecting a prescription drug scheme or a social security plan, choosing a pension plan and paying into it over its life, deciding how much to invest and where to do so, designing an organ donation programme, and even the privatisation (as they term it) of marriage.
In terms of when and where 'nudges' can be most useful and appropriate, they argue that 'nudges' are necessary when decisions are difficult and rare (such as choosing a mortgage or a pension arrangement), for which they do not obtain prompt feedback (such as diets and long-term investments), and when they have trouble translating aspects of the situation into terms that can be easily understood (such as the implications for the environment of consumption choices).
The main messages of this valuable work are that people do not make wholly rational choices based on what classical economics and traditional economists predict or politicians and policymakers expect, decisions can and should be shaped or influenced by a wide variety of 'nudges', and - since 'nudges' cannot be avoided - we should use choice architecture that is based on the principle of libertarian paternalism. It is a practical and pragmatic stance which should appeal to both conservatives and liberals.
And the authors do it well. Clear writing, effective examples, and a gradual build towards a strong understanding of what makes societies and individuals tick, and why they make the decisions they do. I found it a good read alongside Kahneman's "Thinking, Fast and Slow" which goes more into the psychology side; Thaler and Sunstein are more practitioners. Definitely worth reading.