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Richard H. Thaler

Cass R. Sunstein

Nudge: Improving Decisions About Health, Wealth and Happiness Paperback – 5 Mar. 2009

by Richard H. Thaler (Author), Cass R Sunstein (Author)

1,655 ratings

in Academic Sociology

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Nudge: The Final Edition
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From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.

Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.

'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow

'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics

Print length

320 pages
Language

English
Publisher

Penguin
Publication date

5 Mar. 2009
Dimensions

19.81 x 12.7 x 2.03 cm
ISBN-10

0141040017
ISBN-13

978-0141040011
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Product description

Review

Hot stuff. . . an idea whose time seems to have come -- Bryan Appleyard ― Sunday Times

Probably the most influential popular science book ever written ― BBC Radio 4

Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives ― The Times

Hugely influential. . . choice architects are everywhere -- Andrew Sparrow ― Guardian

All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well -- Matthew Taylor ― Daily Telegraph

I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world -- Steven Levitt, author of Freakonomics

This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself -- Michael Lewis, author of The Big Short

A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place -- Daniel Kahneman, author of Thinking, Fast and Slow

Nudge is as important a book as any I've read in perhaps 20 years -- Barry Schwartz, author of The Paradox of Choice

A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions ― New York Times

Nudge won't nudge you - it will knock you off your feet -- Daniel Gilbert, author of Stumbling on Happiness

This is a book that every CEO, or aspiring CEO, will want to read -- James Kilts, former CEO of Gillette

I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein -- Tom Peters, manangement guru

Richard Thaler and Cass Sunstein's Nudge is a wonderful book. More fun than any important book has a right to be - and yet it is truly both -- Roger Lowenstein, author of When Genius Failed

Review

'Hugely influential .... choice architects are everywhere'

Product details

Publisher ‏ : ‎ Penguin; 1st edition (5 Mar. 2009)
Language ‏ : ‎ English
Paperback ‏ : ‎ 320 pages
ISBN-10 ‏ : ‎ 0141040017
ISBN-13 ‏ : ‎ 978-0141040011
Dimensions ‏ : ‎ 19.81 x 12.7 x 2.03 cm

Best Sellers Rank: 2,315 in Books (See Top 100 in Books)
- 1 in Academic Sociology
- 2 in Microeconomics (Books)
- 5 in Occupational & Industrial Psychology

Customer reviews:
1,655 ratings

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Customer reviews

5 star		64%
4 star		21%
3 star		10%
2 star		2%
1 star		3%

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Top reviews from United Kingdom

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Roger Heathcote

Would have been better if it were much shorter.

Reviewed in the United Kingdom on 20 July 2017

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Makes a few interesting points but I found the tone a bit annoying, the humour a bit cringeworthy and the content pretty thin for the number of pages it has. It could have done what it did in far fewer pages - if it had I would have given it 4 stars.

33 people found this helpful

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mark banting

Nudge

Reviewed in the United Kingdom on 11 September 2019

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If you've not read Thinking Fast and slow by Kahneman. then you'll get more out of this. If you have read Kahneman then Nudge repeats a lot of the same ground. There are only a few nudges, albeit discussed in some detail, in the book. but i guess its the principle thats being expressed and its for the reader to imagine the possibilities.

13 people found this helpful

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Tim

Overhyped and overworded

Reviewed in the United Kingdom on 1 February 2020

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This book could be summed up in a few pages and the reader wouldn't lose anything significant. The idea behind it is super obvious - people can be irrational and so use nudges to steer then towards better decisions. Not sure why this one a Nobel prize, I think it's completely overhyped. Although it was about 150 pages I struggled to make it to the end.

8 people found this helpful

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Amazon Customer

Avoid

Reviewed in the United Kingdom on 15 May 2020

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This book is crying out, desperately pleading on its knees for an editor. Every sentence is repeated. For example in the first page, the word 'school' is mentioned 5 times within two lines. It feels like a child attempting to pad an essay word count, whilst simultaneously being extraordinarily patronising. Returned for a refund, much better books on the subject.

5 people found this helpful

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Tim Dumble

Influential and still relevant

Reviewed in the United Kingdom on 5 July 2021

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This original edition is still worth reading, despite the fact an updated version is imminent, not least to track how some of the ideas presented have begun to influence public and business policy during the last thirteen years.

Like Khaneman’s ‘Fast and Slow’, this seminal book explores the potentially costly consequences of the unthinking, automatic brain making complex decisions without the the necessary practice experience or feedback. It similarly provides a lexicon of terminology to explore the most common errors of human judgement: anchoring, availability, representativeness and status quo bias.

More importantly the authors provide the individual, public policy makers and private enterprise with strategies to gently move (nudge) rather than compel them into making better decisions in the fields of health, personal finance and the environment. Here is a fascinating discussion of how improved feedback, disclosure and transparency can enable the individual and organisations to make better choices. The protection of default choices is compellingly made as well as a challenge to the free market capitalist notion that limitless choice is good.

The power of choice architecture is convincingly made and its consequences have been felt in the framing of the Brexit referendum question as well as helping to explain the role of complexity in causing the financial crisis of 2008. The concept of choice architecture, salience and loss aversion will have continued relevance in the ongoing battle against climate change and in assessing the world’s response to Covid 19.

Helpful

Susan

A light and funny read

Reviewed in the United Kingdom on 27 January 2019

Verified Purchase

I've seen Nudge mentioned a lot and so eventually I took the plunge and decided to read it myself. Although the subject interested me I expected it to be a bit highbrow and hard going. However I was pleasantly surprised that it is quite light and there's a lot of humour in it. It describes the difference between how Econs (eg most economists) make decisions and how humans make decisions. It reminds me of what I've always thought - that our plans would work out very well if everyone else in the world was like us. However what sort of people read this book? Econs I suspect - which is a shame.

5 people found this helpful

Helpful

oscar hard

Nudge: required reading for policymakers

Reviewed in the United Kingdom on 27 June 2020

Verified Purchase

Nudge lives up to its reputation as a seminal text in public policy. Its central idea is that 'choice architecture' - the way in which choices are presented and framed - can drive economic behaviour. This gives governments (and private sector players) great scope to influence citizens' behaviour through the power of psychology, 'nudging' them in a positive direction; but while preserving their freedom of choice.

The book starts by exploring our 'biases and blunders' as economic agents. These include the spotlight effect; availability heuristic; anchoring and framing; inertia; etc. If anyone has read 'Thinking Fast and Slow' by Daniel Kahneman: Nudge takes many of the psychological principles from this book and applies them to policymaking, in a way that is very comprehensive and balanced. Essentially: humans aren't rational creatures (as economics textbooks would have us think), so it is the job of governments and other 'choice architects' to offer completeness of information, transparency and sensible default options, improving policy outcomes with minimal cost to the taxpayer.

To highlight a few key features:

> Nudge is a fully-fledged theory, not merely a vague concept. It covers a gamut of historical use cases for Nudge Theory, both effective and ineffective - covering pension and investment decisions; marriage; environmental and green issues; how to encourage organ donation; etc. It goes on to make suggestions as to how Nudge theory might be used for hypothetical use cases. I personally found their suggestions on organ donation and the environment very convincing.

> The book is incredibly balanced, neither leaning left or right. These is a whole chapter dedicated to possible objections from either end of the political spectrum. The authors take great care to develop a nuanced theory of 'libertarian paternalism' that can be applied by policy-makers of any political persuasion. You can tell they are trying to cut across partizan politics to develop a theory that will truly benefit people.

> Some chapters are better than others. For example, I found the chapter on marriage fanciful; and the chapter on investment decisions somewhat hard to follow. However, that is a function of the huge ambition of this book. The authors are keenly aware that their suggestions are only meant to be a starting point for how to apply Nudge Theory.

Overall this is a very though-provoking book, and comes highly recommended.

One person found this helpful

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