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Nudge: Improving Decisions About Health, Wealth and Happiness Paperback – 5 Mar 2009
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'All the rage ... the issue is not "to nudge or not to nudge"; it is how to nudge well' -- Matthew Taylor, Daily Telegraph
'Hot stuff ... an idea whose time seems to have come' -- Bryan Appleyard, Sunday Times
'Hugely influential .... choice architects are everywhere' -- Andrew Sparrow, Guardian
'Hugely influential .... choice architects are everywhere'See all Product description
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