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Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn Hardcover – 18 Aug 2011

3.7 out of 5 stars 3 customer reviews

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Product details

  • Hardcover: 342 pages
  • Publisher: Viking Books; 1st (first) edition (18 Aug. 2011)
  • Language: English
  • ISBN-10: 0670022829
  • ISBN-13: 978-0670022823
  • Product Dimensions: 22.1 x 17.1 x 3 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,015,266 in Books (See Top 100 in Books)

Product Description

Review

"Davidson isn't the first to point out [our] anxieties about texting tots ... But her work is the most powerful yet to insist that we can and should manage the impact of these changes in our lives."
-"Fast Company"
"Cathy Davidson has one of the most interesting and wide ranging minds in contemporary scholarship, a mind that ranges comfortably over literary arts, literacy, psychology, and brain science. Her ambitious and timely book is certain to attract a lot of attention and to catalyze many discussions."
-Howard Gardner, Hobbs Professor of Cognition and Education, Harvard University, author of "Five Minds for the Future"
""Now You See It" is a stunning work, one that we have all been waiting for and that I endorse wholeheartedly. Only Cathy Davidson could pull off such a sweeping book. It's a true 'wow wow.'"
-John Seely Brown, formerly Chief Scientist of Xerox Corporation and Director of Palo Alto Research Center (PARC), and co-author of "The Social

"In her galvanic new book, "Now You See It," Ms. Davidson asks, and ingeniously answers, that question. One of the nation's great digital minds, she has written an immensely enjoyable omni-manifesto that's officially about the brain science of attention. But the book also challenges nearly every assumption about American education ... As scholarly as "Now You See It" is - as rooted in field experience, as well as rigorous history, philosophy and science - this book about education happens to double as an optimistic, even thrilling, summer read. It supplies reasons for hope about the future."
-"The New York Times"
"In a chatty, enthusiastic style, the author takes us on a journey through contemporary classrooms and offices to describe how they are changing-or, according to her, should change. Among much else, we need to build schools and workplaces that match the demands of our multitasking brains. That means emphasizing 'nonlinear thinking, ' 'social networks' and 'crowds

"Her book "Now You See It" celebrates the brain as a lean, mean, adaptive multitasking machine that - with proper care and feeding - can do much more than our hidebound institutions demand of it. The first step is transforming schools, which are out of touch with the radical new realities of the Internet era ... Davidson is such a good storyteller, and her characters are so well drawn ..."
-"The New York Times Book Review"
"In her galvanic new book, "Now You See It," Ms. Davidson asks, and ingeniously answers, that question. One of the nation's great digital minds, she has written an immensely enjoyable omni-manifesto that's officially about the brain science of attention. But the book also challenges nearly every assumption about American education ... As scholarly as "Now You See It" is - as rooted in field experience, as well as rigorous history, philosophy and science - this book about education happens to double as an optimistic, even thrilling, summer read. It suppl

"As Ms. Davidson puts it: 'Pundits may be asking if the Internet is bad for our children's mental development, but the better question is whether the form of learning and knowledge-making we are instilling in our children is useful to their future.' In her galvanic new book, "Now You See It," Ms. Davidson asks, and ingeniously answers, that question. One of the nation's great digital minds, she has written an immensely enjoyable omni-manifesto that's officially about the brain science of attention. But the book also challenges nearly every assumption about American education. Rooted in field experience, as well as rigorous history, philosophy and science -- this book about education happens to double as an optimistic, even thrilling, summer read. It supplies reasons for hope about the future. Take it to the beach. That much hope, plus that much scholarship, amounts to a distinctly unguilty pleasure." --Virginia Hefferman, New York Times

"A remarkable new book, Now You See It . . . offers a fresh and reassuring perspective on how to manage anxieties about the bewildering pace of technological change. . . . Her work is the most powerful yet to insist that we can and should manage the impact of these changes in our lives."--Anya Kamenetz, Fast Company

"In a chatty, enthusiastic style, the author takes us on a journey through contemporary classrooms and offices to describe how they are changing--or, according to her, should change. Among much else, we need to build schools and workplaces that match the demands of our multitasking brains. That means emphasizing "nonlinear thinking," "social networks" and "crowdsourcing." ..Now You See It is filled with instructive anecdotes and genuine insights." --Mark Changizi, Wall Street Journal

"Davidson takes the technological bull by the horns and argues that concentration hasn't gone downhill with the internet: we're just operating with an outdated notion of attention, in the workplace and at home. ... Davidson's claim that mono-tasking (the idea that a person can focus on one single task at hand) is an unrealistic model of how the brain works, seems strikingly persuasive. Davidson also calls for a reform in education, suggesting ways in which technology can be incorporated into the classroom and help kids become multitasking, problem-solving thinkers." --Sophie Duvernoy, LA Weekly

"There is an emerging consensus that higher education has to change significantly, and Davidson makes a compelling case for the ways in which digital technology, allied with neuroscience, will play a leading role in that change."--William Pannapacker, Chronicle of Higher Education

"Now You See It is humorous, poignant, entertaining, endearing, touching and challenging. It is a book I would happily recommend to anyone engaged in teaching at any level, because it aims both to comfort and to disrupt; it is devised to convince readers that the human mind is ready for the next quantum advance into our collective future, whatever that may be. It is certainly all-embracing in its scope, demonstrating how a sound knowledge of the many ways we can learn in new, media-rich environments might provide a better understanding of how individuals can attain their optimum potential."--Steve Wheeler, Book of the Week, Times Higher Education

"The self-reprogramming capacity of the human mind, together with the way our communication technologies influence our thinking, are combining to reprogram our attention. One cutting edge of educational practice is participatory learning -- giving students a more active, exploratory role based on critical inquiry -- and one frontier of brain research is what is happening to our attention in the always-on era. Cathy Davidson is a natural to bring together these neuroscientific and educational themes."

--Howard Rheingold, author of"Smart Mobs" and "Net Smart"

"A remarkable new book Now You See It offers a fresh and reassuring perspective on how to manage anxieties about the bewildering pace of technological change. . . . Her work is the most powerful yet to insist that we can ... manage the impact of these changes."--Anya Kamenetz, Fast Company

"The author takes us on a journey through contemporary classrooms and offices to describe how they are changing--or, according to her, should change. . . .Now You See It is filled with instructive anecdotes and genuine insights."
--Mark Changizi, Wall Street Journal

"Humorous, poignant, entertaining, endearing, touching and challenging. It is a book I would happily recommend to anyone engaged in teaching at any level ... It is devised to convince readers that the human mind is ready for the next quantum advance into our collective future."--Steve Wheeler, Book of the Week, Times Higher Education

"Her book 'Now You See It' celebrates the brain as a lean, mean, adaptive multitasking machine that -- with proper care and feeding -- can do much more than our hidebound institutions demand of it. . . Davidson is such a good storyteller, and her characters are well drawn." --Christopher Chabris, New York Times

"Practice Collaboration by Difference: This idea is stolen directly from Cathy N. Davidson's marvelous book, Now You See It. . . .If innovation is our goal then we must pay careful attention to the diversity of the people around our project tables."--Joshua Kim, Inside Higher Ed

"A preview of the future from an educational innovator... it is becoming clear that our minds are capable of multitasking to a degree far beyond what the 20th-century assembly-line worker or middle manager was trained to do...[Davidson's] points are worth pondering."--Kirkus

"[Davidson] makes a provocative case for radical educational and business reforms. . . . Davidson's call to experiment with digital schemes that turn students and workers into motivated problem solvers rings as clear as a bell atop a little red schoolhouse."--Bruce Bower, Science News

"Cathy Davidson has one of the most interesting and wide ranging minds in contemporary scholarship, a mind that ranges comfortably over literary arts, literacy, psychology, and brain science... Her ambitious and timely book is certain to attract a lot of attention and to catalyze many discussions."--Howard Gardner, Harvard University

"Davidson's claim that mono-tasking (the idea that a person can focus on one single task at hand) is an unrealistic model of how the brain works, seems strikingly persuasive. Davidson also calls for a reform in education . . . [that] helps kids become multitasking, problem-solving thinkers."
--Sophie Duvernoy, LA Weekly

"The technological changes around us are of unprecedented proportions... In this book Cathy Davidson integrates findings from psychology, attention, neuroscience, and learning theory to help us get a glimpse of the future and more importantly a better understanding of our own individual potential."--Dan Ariely, author of Predictably Irrational

""Now You See It" is simply fantastic. Only Cathy Davidson could pull off such a sweeping book. It is about so much more than just education or even learning. It is about a way of being. Her book and stories are incredibly important for the true arc of life learning and for constantly becoming!"--John Seely Brown, author of A New Culture of Learning

"Davidson has produced an exceptional and critically important book, one that is all-but-impossible to put down and likely to shape discussions for years to come." [Top 10 Science Book, Fall 2011]
--Publishers Weekly

"The book's purpose and strength are in detailing the important lessons we can glean from the online world. If Davidson is right, 21st-century society will move away from categorizing people based on standardized tests, which are crude measures of intelligence at best. Instead we will define new metrics, ones that are better aligned with the skills needed to succeed in the shifting global marketplace. And those who cannot embrace this multidisciplinary world will simply be left behind."
--Brian Mossop, Scientific American

"One cutting edge of educational practice is participatory learning...and one frontier of brain research is what is happening to our attention in the always-on era. Cathy Davidson is a natural to bring together these neuroscientific and educational themes."

--Howard Rheingold, author of"Smart Mobs" and "Net Smart"

"Now You See It starts where Malcolm Gladwell leaves off, showing how digital information will change our brains. Think Alvin Toffler meets Ray Kurzweil on Francis Crick's front porch. We need this book."
--Daniel Levitin, author of This Is Your Brain on Music and The World in Six Songs

"In her galvanic new book, Ms. Davidson, one of the nation s great digital minds, has written an immensely enjoyable omni-manifesto. Rooted in . . . rigorous history, philosophy and science, this book . . . doubles as an optimistic, even thrilling, summer read. Virginia Hefferman, New York Times
"A remarkable new book Now You See It offers a fresh and reassuring perspective on how to manage anxieties about the bewildering pace of technological change. . . . Her work is the most powerful yet to insist that we can manage the impact of these changes. Anya Kamenetz, Fast Company
"The author takes us on a journey through contemporary classrooms and offices to describe how they are changing or, according to her, should change. . . .Now You See It is filled with instructive anecdotes and genuine insights."
Mark Changizi, Wall Street Journal
"Her book 'Now You See It' celebrates the brain as a lean, mean, adaptive multitasking machine that with proper care and feeding can do much more than our hidebound institutions demand of it. . . Davidson is such a good storyteller, and her characters are well drawn."

Christopher Chabris, New York Times
Davidson has produced an exceptional and critically important book, one that is all-but-impossible to put down and likely to shape discussions for years to come. [Top 10 Science Book, Fall 2011]
Publishers Weekly
Humorous, poignant, entertaining, endearing, touching and challenging. It is a book I would happily recommend to anyone engaged in teaching at any level It is devised to convince readers that the human mind is ready for the next quantum advance into our collective future.

Steve Wheeler, Book of the Week, Times Higher Education
Practice Collaboration by Difference: This idea is stolen directly from Cathy N. Davidson's marvelous book, Now You See It. . . .If innovation is our goal then we must pay careful attention to the diversity of the people around our project tables. Joshua Kim, Inside Higher Ed
A preview of the future from an educational innovator... it is becoming clear that our minds are capable of multitasking to a degree far beyond what the 20th-century assembly-line worker or middle manager was trained to do...[Davidson's] points are worth pondering. Kirkus
There is an emerging consensus that higher education has to change significantly, and Davidson makes a compelling case for the ways in which digital technology, allied with neuroscience, will play a leading role in that change. William Pannapacker, Chronicle of Higher Education
[Davidson] makes a provocative case for radical educational and business reforms. . . . Davidson's call to experiment with digital schemes that turn students and workers into motivated problem solvers rings as clear as a bell atop a little red schoolhouse." Bruce Bower, Science News
The book's purpose and strength are in detailing the important lessons we can glean from the online world. If Davidson is right, 21st-century society will move away from categorizing people based on standardized tests, which are crude measures of intelligence at best. Instead we will define new metrics, ones that are better aligned with the skills needed to succeed in the shifting global marketplace. And those who cannot embrace this multidisciplinary world will simply be left behind.
Brian Mossop, Scientific American
Davidson's claim that mono-tasking (the idea that a person can focus on one single task at hand) is an unrealistic model of how the brain works, seems strikingly persuasive. Davidson also calls for a reform in education . . . [that] helps kids become multitasking, problem-solving thinkers."
Sophie Duvernoy, LA Weekly
The technological changes around us are of unprecedented proportions... In this book Cathy Davidson integrates findings from psychology, attention, neuroscience, and learning theory to help us get a glimpse of the future and more importantly a better understanding of our own individual potential."

Dan Ariely, author of Predictably Irrational
"Now You See It" is simply fantastic. Only Cathy Davidson could pull off such a sweeping book. It is about so much more than just education or even learning. It is abouta way of being. Her book andstories are incredibly important for the true arc of life learningand for constantly becoming!" John Seely Brown, author of A New Culture of Learning
Cathy Davidson has one of the most interesting and wide ranging minds in contemporary scholarship, a mind that ranges comfortably over literary arts, literacy, psychology, and brain science... Her ambitious and timely book is certain to attract a lot of attention and to catalyze many discussions. Howard Gardner, Harvard University
"One cutting edge of educational practice is participatory learning and one frontier of brain research is what is happening to our attention in the always-on era. Cathy Davidson is a natural to bring together these neuroscientific and educational themes."


Howard Rheingold, author of "Smart Mobs" and "Net Smart"
Now You See It starts where Malcolm Gladwell leaves off, showing how digital information will change our brains. Think Alvin Toffler meets Ray Kurzweil on Francis Crick's front porch. We need this book.
Daniel Levitin, author of This Is Your Brain on Music and The World in Six Songs" --This text refers to an out of print or unavailable edition of this title.

About the Author

Cathy N. Davidson codirects the annual HASTAC/MacArthur Digital Media and Learning competitions. She holds distinguished chairs in English and interdisciplinary studies at Duke University and has published more than a dozen books. She lives in Durham, North Carolina. --This text refers to an out of print or unavailable edition of this title.

Customer Reviews

3.7 out of 5 stars
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Format: Hardcover Verified Purchase
Anybody with questions about learning in the digital age will find answers and further questioning. If you have never come across the issue of attention blindness and its causes and consequences, you must read this book.
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Format: Hardcover Verified Purchase
Hmm, I am not sure that the evidence in this book stands up to scrutiny. It has a somewhat vague hypothesis. The title simply isn't addressed in a satisfying way.
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Format: Kindle Edition Verified Purchase
A very approach to problem solving. This should appeal to all those who work in the field of problem analysis and solving.
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