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Nothing to Write Home About Hardcover – 5 Oct 2007
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John Hinde was the first popular colour photographer. His work is finally being recognised as an 'artform' as opposed to just a postcard. He started John Hinde Ltd in 1956 and it is still successful today. For the generations that grew up in the 60s, 70s and 80s Hinde images are part of the fabric of memory. Their very vividness gives them a strange, dreamlike quality that provides mnemonic jolts and fleeting glimpses of lost time. Hinde postcards recast the times and places of the past as Technicolor daydreams. Like scenes from "The Wizard of Oz", where "Dublin" or "Southend-on-Sea" has replaced the "Emerald City", it is the intensity and quality of the colour that matters. Michelle and Sue have lovingly compiled a collection of John Hinde postcards and the messages written on them by holidaymakers between 1960s and 1980s and present them here for the first time as a gorgeous photographic album, a fascinating social record and an important historical document. It is a joyous celebration of the Britain of yesteryear and documents vividly the heyday of the British holiday postcard.
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If you collect postcards or are interested in Great Britain in general then this is the book to own (at an excellent price).
You will probably like me, come back to it every now and then...
'Dear E, had 2 letters from your solicitors, will let you know my requirements. Hope you are OK, Walter'
(postcard of 'Co.Kerry, Ireland', sent 1980)
'Hi there, having a fantastic time, my Uncle is a great laugh. See you soon, Mandy. Are you having any benefit from the new hearing aid?'
I've been flicking through this book all morning and can't stop showing it to friends: all it is, is facsimiles of ordinary postcards of ordinary British holiday resorts, reproduced alongside the funny, sometimes illiterate, heartwarming, bonkers messages of the ordinary Brits who scribbled on the back. My favourite: 'PS. Basil was sick from the trifle'. A lovely snapshot of a Britain that's fading from view, and a fun gift or Christmas.
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