£31.69
  • RRP: £40.00
  • You Save: £8.31 (21%)
FREE Delivery in the UK.
Only 2 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Norman Bel Geddes Designs... has been added to your Basket
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Norman Bel Geddes Designs America: I Have Seen the Future Hardcover – 1 Nov 2012

5.0 out of 5 stars 1 customer review

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Hardcover
"Please retry"
£31.69
£22.11 £27.39

Top Deals in Books
See the latest top deals in Books. Shop now
£31.69 FREE Delivery in the UK. Only 2 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Top Deals in Books
See the latest top deals in Books. Shop now

Product details

  • Hardcover: 400 pages
  • Publisher: Abrams; 01 edition (1 Nov. 2012)
  • Language: English
  • ISBN-10: 1419702998
  • ISBN-13: 978-1419702990
  • Product Dimensions: 25.4 x 3.2 x 30.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,365,602 in Books (See Top 100 in Books)

Product Description

About the Author

Donald Albrecht is an independent curator and the Museum of the City of New York's Curator of Architecture and Design. His exhibitions at the museum include The Mythic City: New York Photographs by Samuel H. Gottscho. He also organised retrospectives of the work of Eero Saarinen and the international traveling exhibition The Work of Charles and Ray Eames.

Customer Reviews

5.0 out of 5 stars
5 star
1
4 star
0
3 star
0
2 star
0
1 star
0
See the customer review
Share your thoughts with other customers

Top Customer Reviews

By Robin TOP 500 REVIEWERVINE VOICE on 26 Oct. 2012
Format: Hardcover
Most people interested in design will be familiar with a lot of Norman Bel Geddes work but I didn't realise how wide ranging his creativity was. For example I had no idea that one commission, in 1940, was a redesign of Crowell-Collier's Woman's Home Journal, The American and Colliers (not a success it seems) or that he designed nearly a hundred Broadway plays and operas or that after the Miami nightclub Copa City was destroyed by fire in 1948 the owner, a NBG fan, asked him to design the interior.

Page after page in this sumptuous book reveal just how creative and visionary Geddes was. Design historian Donald Albrecht, in his intro, says that he was the founding father of the first generation of designers like Raymond Loewy, Henry Dreyfuss and Russell Wright and despite the Depression year's businesses and manufacturers found that using style and design was good for sales. Geddes though wanted to go further than mere commercialism. In 1937 the J Walter Thompson agency asked him to create an ad campaign for Shell and this produced the City of Tomorrow, a huge model of a metropolis of the future which was photographed for the ads.

The work for Shell was the forerunner of the GM Futurama pavilion at the 1939 New York World's Fair, probably Geddes's most famous work and pinnacle of his career. Five million people visited Futurama to see the main attraction: a sixteen minute motorized tour of the largest animated model ever built showing the cities and the countryside in the future (actually 1960). Futurama obviously has its own chapter in the book and a portfolio of photos.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 5.0 out of 5 stars 5 reviews
5.0 out of 5 stars We both love Deco and Moderne furniture and design and found this ... 2 Jan. 2015
By Lynn Rivers - Published on Amazon.com
Format: Hardcover Verified Purchase
This was a gift for my husband. We both love Deco and Moderne furniture and design and found this book to be fabulous. It's easy to spend hours poring over the beautiful images.
2 of 2 people found the following review helpful
5.0 out of 5 stars Great find 5 Mar. 2013
By Loomey - Published on Amazon.com
Format: Hardcover Verified Purchase
Did not know enough about this very influential designer. Saw the show in Austin, the book is a wonderful compliment.
5.0 out of 5 stars Five Stars 22 Sept. 2014
By francesco santi - Published on Amazon.com
Format: Hardcover Verified Purchase
perfect
23 of 23 people found the following review helpful
5.0 out of 5 stars Meet Mister Future 26 Oct. 2012
By Robin - Published on Amazon.com
Format: Hardcover
Most people interested in design will be familiar with a lot of Norman Bel Geddes work but I didn't realize how wide ranging his creativity was. For example I had no idea that one commission, in 1940, was a redesign of Crowell-Collier's Woman's Home Journal, The American and Colliers (not a success it seems) or that he designed nearly a hundred Broadway plays and operas or that after the Miami nightclub Copa City was destroyed by fire in 1948 the owner, a NBG fan, asked him to design the interior.

Page after page in this sumptuous book reveal just how creative and visionary Geddes was. Design historian Donald Albrecht, in his intro, says that he was the founding father of the first generation of designers like Raymond Loewy, Henry Dreyfuss and Russell Wright and despite the Depression year's businesses and manufacturers found that using style and design was good for sales. Geddes though wanted to go further than mere commercialism. In 1937 the J Walter Thompson agency asked him to create an ad campaign for Shell and this produced the City of Tomorrow, a huge model of a metropolis of the future which was photographed for the ads.

The work for Shell was the forerunner of the GM Futurama pavilion at the 1939 New York World's Fair, probably Geddes's most famous work and pinnacle of his career. Five million people visited Futurama to see the main attraction: a sixteen minute motorized tour of the largest animated model ever built showing the cities and the countryside in the future (actually 1960). Futurama obviously has its own chapter in the book and a portfolio of photos.

Albrecht, as the book's editor, says it is in two parts: firstly there a six thematic essays that look at Geddes work in the context of the times; secondly eleven project essays cover in detail the amazing amount of design for theaters, furniture, domestic appliances, housing, graphic design and work for the Pentagon during the war years.

This is one of those wonderful books that's a spin-off of an exhibition. Probably better than the show because that closes at some point but the fascinating essays and the four hundred photos and graphics in these pages will be around for a long time. A huge, brilliant book for the hugely talented Mister Future.
5.0 out of 5 stars Great 3 Nov. 2014
By J - Published on Amazon.com
Format: Hardcover
Awesome
Were these reviews helpful? Let us know


Feedback