No Straight Lines Perfect Paperback – 3 Nov 2011
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About the Author
Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six continents, Alan has shared his knowledge in the form of board and advisory positions at companies such as Hewlett Packard, Microsoft and The Coca Cola Company, workshops and speaking as well as teaching in institutions as wide ranging as MIT and Reading University s Typography Department, Sloan School of Management and INSEAD. He is the author of four books on creativity, marketing and business transformation including 'No Straight Lines: making sense of our nonlinear world' (2011). He still works as an artist. He tries everyday to lead a life as beautifully as he possibly can.
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Top Customer Reviews
The only way out of this dead-end is to rethink and redesign the way we live, work and play - from top to bottom. Alan Moore offer us his creative game plan for rediscovering humanity via natural human participation where craftsmanship, entrepreneurship and self-mastery will eventually replace hierarchies, lack of transparency and business as usual. Prepare to get your mind blown away - you will never look at the world in the same way again. I sure don't.
According to the 'about the author section', Alan lectures at Judge and Said business schools, and is 'a great distiller of complex arguments into their most salient points'.
So this book promises a lot - a great topic and a seemingly great author. Yet what the book delivers is meaningless in the truest sense of the word.
I'm not saying the author is wrong. It's worse than that - I can't argue for or against the author as it's completely unclear what he is arguing. Even what topic he is on jumps all over the place, including lofty economic theorem and how the future of digital technology will affect us. And it's far less clear what it is he's proposing to better it with.
Where you want definition and clarity, you get long circular sentences. Where you want evidence, you get half-argued stories. It's not that the topic is big, or that the arguments are complex - if you can't make yourself clear it's because you do not know what you are saying.
Random examples are mentioned without supporting evidence or valid conclusion. Ones that spring to mind:
+ The connection between hospital management targets (presumably 'linear' thinking though it's never defined exactly what this means) and outbreaks of MRSA is potentially fascinating, but not backed up by any data or evidence, so why include?Read more ›
That said this is an honest opinion of the book given after a long period of reflection and some hard thought about context.
This book is not for the feint hearted. It is complex and challenging. Alan does not write in straight lines. His thinking and his writing take the twists and tumbles of the organic. For those of us brought up in the Western traditions of Aristotelian logic, of yes OR no, of causality, this can make for an uncomfortable journey.
But viewed through the lens of a search to describe something more holistic, closer to the Eastern traditions of yes AND no, of ying and yang, No Straight Lines can be viewed as a great exploration of a world that was always there, but which the web has enabled more of us to see.
In short, don't buy this book if you want a direct abc guide to building a business response to the disruptions of the self-forming groups of the web, buy it to help you understand the philosophical, humanistic drivers beyond the shift. Understand these and you can apply them to any abc situation for yourself.
Most Recent Customer Reviews
I found this book a really insightful read. If you're looking for ways to help make sense of all the changes going on in the world, and what you can do to navigate them, then this... Read morePublished on 2 Jan. 2013 by Davidwill
This book is packed with thought-provoking anecdotes and references to a wide range of contemporary literature on managerialism, markets and the pursuit of happiness. Read morePublished on 3 Dec. 2012 by Mr Economics
Great book to inspire new thinking & a new way to look at the business world. I just got a bit jaded towards the end - I'd kind of got it 80% of the way through, that's all.Published on 26 Nov. 2012 by MB
In the current trend of boiling down the profound changes affecting our world into pretentious 'top ten tips' and absolutes, Alan Moore goes the other way and offers a new vista... Read morePublished on 4 Oct. 2012 by J Widerberg
A very interesting and thought provoking book. Unlike a lot of other books on this topic the author doesn't lose the flow of his argument or regurgitate the same old case studies. Read morePublished on 4 Sept. 2012 by Matt
I really enjoyed this book. It has an energy and an insight that I find compelling. Alan is obviously a very smart guy who is happy to play with different perspectives and provoke... Read morePublished on 17 Aug. 2012 by C. Barez-brown
Alan Moore writes provocatively about the world in which we live. He describes why the solutions of the past will not work in future. Read morePublished on 14 July 2012 by James_Rock
Very thought provoking. Started slowly but then a real alternative view of life and how to organise it. Great book.Published on 1 July 2012 by Two Bricks
I bought this book having seen Alan Moore present a precised version of his ideas at Like Minds 2012 in Exeter. Read morePublished on 1 July 2012 by Mr. M. Desmier