- Paperback: 512 pages
- Publisher: Fourth Estate; 10th Anniversary edition edition (21 Jan. 2010)
- Language: English
- ISBN-10: 000734077X
- ISBN-13: 978-0007340774
- Product Dimensions: 12.9 x 3.4 x 19.8 cm
- Average Customer Review: 141 customer reviews
- Amazon Bestsellers Rank: 5,115 in Books (See Top 100 in Books)
No Logo Paperback – Special Edition, 21 Jan 2010
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‘The Das Kapital of the growing anti-corporate movement’ Guardian
‘A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, “No Logo” is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.’ Sam Leith, Observer
‘A fascinating ride through the history of marketing…Klein brilliantly humanises “No Logo” with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure.’ Alex O’Connell, The Times
‘Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges to its dominance and turns them into consumer products.’ Madeleine Bunting, Guardian
‘A sharp and very timely book … A couple of chapters in, your mind is already reeling … convincing and necessary, clear and fresh, calm but unsparing’ Guardian
‘A manifesto and a call to arms that sometimes reads like an Orwellian nightmare’ Financial Times
About the Author
Naomi Klein is a Canadian writer and journalist. ‘No Logo’ is an international bestseller and has helped define a new generation of young activists.
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Everyone should read this book. If only to see how entangled this mess is. You'll find it difficult to close your eyes to what it reveals.
--Tristan Sherwin, author of "Love: Expressed"
This is just a brief outline but is a fantastic read for those interested the sociological understanding of branding, corporations and consumerism.
In terms of these corporations and global companies, Klein unapologetically explores the very darkest depths of their capitalist mentality. She names and shames several huge brands, including Nike, Nestle, Disney, Microsoft, Wal-mart, McDonalds and Gap, and frequently refers back to these examples to illustrate her points in a recognisable context.
Another of her tactics, well-used to provoke reaction throughout the book, is to provide the reader with detailed case studies, and accompanying analysis, of some of the more heinous scandals linked to various companies over the years. From strikes by humiliated teenage workers at McDonalds to compulsory pregnancy testing and the sacking of pregnant workers in poor factories, this is really explicit and shocking material. One example that will never leave my mind is that of the death of many young female workers, mostly teenagers, in a poor foreign garment sweatshop. The girls were locked into the factory all day, with no comforts and no safety measures in place. When a bundle of flammable material caught fire, the whole factory went up. The workers had no escape route and died, some in the fire itself and some, tragically, by throwing themselves from the windows to avoid being slowly burned alive.
Alongside these horrors, Klein explores the anti-globalisation politics in the world, as well as the pitiful, hypocritical means used by the brands to try and claw back their popular image. She visits worker unions and help centres trying to liberate sweatshop workers. She looks at boycotts and consumer power in changing the way brands conduct business. Movements such as `Reclaim the Streets' - a disruptive street-blocking festival scene - and `Culture Jamming' - the art of reworking and altering adverts on the streets in order to change their political meaning drastically - are also described in detail.
Whilst it is terribly frustrating to read about the evasive tactics used by companies - moving factories, issuing `ethical' ad campaigns and avoiding monitoring - the final message is one of hope, empowerment and a need for education. A brilliant and eye-opening book that I wouldn't hesitate to recommend to anyone who is feeling disillusioned with all-dominating brands and capitalist values in today's turbulent and morally questionable society.
Naomi Klein has proven time and again to be one of the best writers out there on the topics of politics and globalisation. Clear and direct, she writes with the authority of someone who has dedicated her life to prove her points. She conmects many dots to help the reader see the extent of the corporate machinery that is devouring this world. M.
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