No Frills: The truth behind the low-cost revolution in the skies Paperback – 6 Feb 2008
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"(for previous edition) I'm glad Simon Calder was around to record the greatest upheavals in
travel since the jet engine" (Stelios Haji-Ioannou, founder of easyJet)
"MUST FLY... MUST BUY" (Evening Standard)
"Everything you need to know about slumming it in the skies." (Evening Standard)
"Simon Calder records the greatest upheaval in travel since the jet engine" (founder of easy jet)
From the Inside Flap
No Frills is the highly acclaimed story of a modern-day travel phenomenon, told by an expert with exclusive access to the airline industrys main players. In the past few decades, the rise of low-cost airlines has become the biggest business success story in the world. Simon Calder, Britains leading investigative travel journalist and now television presenter, discovers the secret of the budget airlines success. This fully updated edition reveals how low-cost airlines have opened up the world, forcing traditional airlines to slash prices, and explores the complaints and setbacks that have dogged their campaigns. No Frills makes fascinating reading for the economical and eager traveller.See all Product Description
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Top Customer Reviews
It is let down by the fact that it is a straight 'facts' book, and takes very much any interviewees statements as fact. It is also non-judgemental and doesn't seem to be concerned by things like the hypocrisy of budget airlines complaining about unfair pricing practice from the traditional airlines whilst selling at below cost price against their own competitors.
In the section looking at the future of low-cost air travel it also brushes over the environmental factor. Can the world afford low-cost air travel?
These points aside, this is a well written factual book which if you're interested by the phenomenon of low cost air travel you'll find an enjoyable read.
Most Recent Customer Reviews
This is the first time I have bought a second hand book but it is fine, well written though now its a bit out of date
Great book but sometimes a bit chaotic. Author sometimes jumps from one thing to another but in general it is a very good book.Published on 22 Feb. 2011 by AJ