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No Frills: The truth behind the low-cost revolution in the skies Paperback – 6 Feb 2008

4.5 out of 5 stars 6 customer reviews

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Product details

  • Paperback: 352 pages
  • Publisher: Virgin Books; 3rd edition edition (6 Feb. 2008)
  • Language: English
  • ISBN-10: 0753510448
  • ISBN-13: 978-0753510445
  • Product Dimensions: 19.6 x 13.4 x 2.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 118,930 in Books (See Top 100 in Books)

Product Description

Review

"(for previous edition) I'm glad Simon Calder was around to record the greatest upheavals in
travel since the jet engine" (Stelios Haji-Ioannou, founder of easyJet)

"MUST FLY... MUST BUY" (Evening Standard)

"Everything you need to know about slumming it in the skies." (Evening Standard)

"Simon Calder records the greatest upheaval in travel since the jet engine" (founder of easy jet)

From the Inside Flap

No Frills is the highly acclaimed story of a modern-day travel phenomenon, told by an expert with exclusive access to the airline industry’s main players. In the past few decades, the rise of low-cost airlines has become the biggest business success story in the world. Simon Calder, Britain’s leading investigative travel journalist and now television presenter, discovers the secret of the budget airlines’ success. This fully updated edition reveals how low-cost airlines have opened up the world, forcing traditional airlines to slash prices, and explores the complaints and setbacks that have dogged their campaigns. No Frills makes fascinating reading for the economical and eager traveller.

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Top Customer Reviews

Format: Paperback
An interesting, and well written, story of low-cost air travel focused mainly on the UK. It covers a brief history of all commercial air travel per se, so gives a good general background.
It is let down by the fact that it is a straight 'facts' book, and takes very much any interviewees statements as fact. It is also non-judgemental and doesn't seem to be concerned by things like the hypocrisy of budget airlines complaining about unfair pricing practice from the traditional airlines whilst selling at below cost price against their own competitors.
In the section looking at the future of low-cost air travel it also brushes over the environmental factor. Can the world afford low-cost air travel?
These points aside, this is a well written factual book which if you're interested by the phenomenon of low cost air travel you'll find an enjoyable read.
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Format: Paperback
Calder delves into the history of 'no frills' airlines with a witty delivery which makes for a great read. By no means is this book like a text book but it teaches the reader a great deal about the industry. Calder appears to have unlimited access to the airline bosses, passengers and politicians and he rewards them with a fair hearing - you won't be disappointed.
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Format: Paperback Verified Purchase
I can only assume that Simon Calder is very well-respected in the airline industry, given the access he has been granted in writing this book and the update. This is a well-written, well-researched history of low-cost carriers, and is almost (but not quite) warts'n'all. From the early days of Freddie Laker and the charter airlines through to modern-day giants like Southwest and easyJet, the birth (and failures!) of the LCC airline is laid bare. An excellent read, and a book I can read time and time again.
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