I'm 39, so I found this book a tad boring - no plotline and thin characterisation! But then I've got Stieg Larsson to keep me happy. What counts, really, with a book aimed at little ones is what the baby him or herself thinks about it - and my 22 month old loves this book. Every night she asks to read 'No Baby No'. The repetition and size of writing is great and she can now point to the part that says 'No Baby No', so at least she'll grow up being able to read at least two words.
The drawings are lovely and there's lots to talk about. Some books for little ones can be just a bit too long - or there's just too much going on visually. This book is ideal - it's a nice length for a bedtime read and the pictures have enough happening to chat about, but not too much that they become confusing for a kid.
Picture books need to fulfil a number of things for the young reader, first of all they need to be able to engage with the story, secondly they need to be able to understand what's happening, and finally they need something to keep them interested from start to finish.
What Grace and Eleanor create in this release is a story that is full, light hearted and full of wonder which the target audience will ask for time and again. It's easy to remember, the pictures are colourful and when backed with large scale words could be a great story to help start to teach the joy of reading.