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No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity by [Kennedy, Dan S., Jason Marrs]
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No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity Kindle Edition

4.9 out of 5 stars 9 customer reviews

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Length: 288 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product description

About the Author

DAN S. KENNEDY is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses. He is a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion.
JASON MARRS is an intense innovator and pricing/marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance.


Product details

  • Format: Kindle Edition
  • File Size: 3047 KB
  • Print Length: 288 pages
  • Publisher: Entrepreneur Press; 1 edition (2 May 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004Z2TF3C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.9 out of 5 stars 9 customer reviews
  • Amazon Bestsellers Rank: #244,885 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
It's highly likely that the pricing in your business is WRONG.

I've been following Dan Kennedy for a few months now, and he is hands down the BEST business "guru" I have come across, and one of the very few people that deserves to be labelled a "guru". I only wish I'd come across him sooner!

After reading some of the reviews of some of his other books, I was a little dubious of how much value the book would actually deliver, and if it would just be one big sales pitch. This was NOT the case. This book is full of actionable content that you won't find anywhere else. That being said, he does "plug" some of his other books, which he should do, if they are even a fraction as good as this one. He's clearly an avid reader, as he recommends/mentions several other books too.

I don't really understand why some reviews complain about how "Americanised" he is (I'm from the UK), the content in this book will literally change the way you approach your business and significantly increase your profit potential. Yes he is a little grumpy and right-wing, but this is just his character. The value of this book more than outweighs any of these petty things, which some people seem to foolishly get caught up on, rather than taking action on the content.

Co-author Jason Marrs adds massive value too. In terms of business, he has more or less "defied gravity" by offering a high-end, premium service in an industry where people have access to free treatment provided by the government. He shares much of his wisdom, strategy and tactics in this book.

This book will prove to you that you are most likely looking at your pricing strategy in entirely the wrong way.
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Format: Paperback
Well what can I say, Dan has a style that I have come to expect from him now. His style of research and delivery on every thing Dan does be it a seminar, a news letter or his NO B.S. books Dan knows how to make his points very clear.

Price is a very important factor for any business be it a product or a service industry, most people sell them self short every time. Learn why that is and what you can do about it.

As a Mastermind Strategist I am always researching ways to deliver more for my clients and Dan has always been a great teacher.

Moe Nawaz
Mastermind Strategist
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Format: Paperback Verified Purchase
Another cracking book by Dan Kennedy. (I've bought 8 of his books so far.) Great advice on how to price your product or service with lots of real life examples. In fact, I got so much out of it I bought a second copy and gave it to a friend to help him rethink his pricing strategy. This book can open your eyes to new ways of looking at your business and how you set your prices. And all for a fraction of the cost of trying to hire Mr Kennedy personally...
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Format: Paperback
This is an exellent book if you are in sales,and are looking to justify the prices that you sell at.
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Format: Paperback Verified Purchase
For me Dan Kennedys best book. Delivers a comprehensive run down of price strategy and how important it is for business strategy and your companies reputation.
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