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Comment: Brand new paperback published by Little Brown in 2011, slightly different cover. Reliable service from a friendly family business established 2003. Items packed carefully and dispatched swiftly from the UK, in recycled packaging when appropriate. Enquiries welcome.
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Niche: The missing middle and why business needs to specialise to survive Paperback – 3 Mar 2011

3.9 out of 5 stars 10 customer reviews

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Paperback, 3 Mar 2011
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Product details

  • Paperback: 256 pages
  • Publisher: Little, Brown (3 Mar. 2011)
  • Language: English
  • ISBN-10: 1408702436
  • ISBN-13: 978-1408702437
  • Product Dimensions: 23.1 x 15 x 2 cm
  • Average Customer Review: 3.9 out of 5 stars 10 customer reviews
  • Amazon Bestsellers Rank: 5,278,716 in Books (See Top 100 in Books)
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Product description

Review

A fascinating book . . . Compelling . . . Its easy-going style ranges confidently over the modern marketing landscape and the examples of brands rising and falling are compelling. The research is excellent (Jamie Collinson Management Today)

James Harkin . . . wears lightly a wide range of expertise . . . A good read (John Kay Financial Times) --This text refers to an alternate Paperback edition.

Book Description

An eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's THE LONG TAIL

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Customer reviews

3.9 out of 5 stars
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VINE VOICEon 20 April 2011
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on 7 September 2011
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