Buy Used
+ £2.77 UK delivery
Used: Good | Details
Condition: Used: Good
Comment: Ships from the UK within 24 hours.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Next Now: Trends for the Future Hardcover – 5 Jan 2007

2.0 out of 5 stars 1 customer review

See all 7 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£5.62 £0.01
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.

All Amazon Original Books on Sale
Browse a selection of over 160+ Kindle Books currently on sale. Learn more

Product details

  • Hardcover: 320 pages
  • Publisher: Palgrave Macmillan (5 Jan. 2007)
  • Language: English
  • ISBN-10: 1403975647
  • ISBN-13: 978-1403975645
  • Product Dimensions: 15.5 x 3 x 24.6 cm
  • Average Customer Review: 2.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 5,355,704 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description


Praise for the hardback:

'Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years.'- Publishers Weekly

'In Next. Now, Salzman and Matathia have written the 21st-century playbook for marketers. Every page holds the promise of tomorrow's next big business idea, as well as the suggested practice for activating key insights today.' - Laurie Coots, Chief Marketing Officer, TBWA\Worldwide

Praise for The Future of Men:

'The trend-spotting authors who popularized the term 'metrosexual' have decided that the two-year-old phenomenon is, well, so two years ago. The new ideal is the 'übersexual' reading Esquire or Sports Illustrated, shopping less but more discriminatingly, and favoring men over women as their closest friends.' - The New York Times

'Written with great élan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references....Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles.' - Publishers Weekly

'Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice.' - Faith Popcorn, author of EVEolution and the upcoming In Culture

About the Author

MARIAN SALZMAN is one of the world's leading trendspotters. She is Executive Vice-president of advertising giant JWT.

IRA MATATHIA has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a New York and London-based strategic brand consultancy.

Marian and Ira have co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand and The Future of Men.

Customer reviews

Share your thoughts with other customers
See all 1 customer reviews

Top customer reviews

17 February 2008
Format: Paperback
0Comment| 10 people found this helpful. Was this review helpful to you? Report abuse

Most helpful customer reviews on 2.8 out of 5 stars 3 reviews
Dr. William
4.0 out of 5 starsExcellent
22 September 2009 - Published on
Verified Purchase
Mel Odom
3.0 out of 5 starsGreat Book To Bring People Up To Date In One Volume
11 August 2007 - Published on
6 people found this helpful.
Kent M. Blumberg
1.0 out of 5 starsOld news which will leave you empty handed
30 March 2007 - Published on
6 people found this helpful.

Where's My Stuff?

Delivery and Returns

Need Help?