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Next Now: Trends for the Future Hardcover – 5 Jan 2007

2.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 320 pages
  • Publisher: Palgrave Macmillan (5 Jan. 2007)
  • Language: English
  • ISBN-10: 1403975647
  • ISBN-13: 978-1403975645
  • Product Dimensions: 15.5 x 3 x 24.6 cm
  • Average Customer Review: 2.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 5,355,704 in Books (See Top 100 in Books)
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Product description

Review

Praise for the hardback:

'Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years.'- Publishers Weekly

'In Next. Now, Salzman and Matathia have written the 21st-century playbook for marketers. Every page holds the promise of tomorrow's next big business idea, as well as the suggested practice for activating key insights today.' - Laurie Coots, Chief Marketing Officer, TBWA\Worldwide


Praise for The Future of Men:

'The trend-spotting authors who popularized the term 'metrosexual' have decided that the two-year-old phenomenon is, well, so two years ago. The new ideal is the 'übersexual' reading Esquire or Sports Illustrated, shopping less but more discriminatingly, and favoring men over women as their closest friends.' - The New York Times

'Written with great élan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references....Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles.' - Publishers Weekly

'Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice.' - Faith Popcorn, author of EVEolution and the upcoming In Culture

About the Author

MARIAN SALZMAN is one of the world's leading trendspotters. She is Executive Vice-president of advertising giant JWT.

IRA MATATHIA has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a New York and London-based strategic brand consultancy.

Marian and Ira have co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand and The Future of Men.


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17 February 2008
Format: Paperback
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