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New Normal, Radical Shift: Changing Business and Politics for a Sustainable Future Paperback – 17 Nov 2016

4.8 out of 5 stars 4 customer reviews

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Product details

  • Paperback
  • Publisher: Routledge (17 Nov. 2016)
  • Language: English
  • ISBN-10: 1138271225
  • ISBN-13: 978-1138271227
  • Product Dimensions: 23 x 15.2 x 1.4 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 2,400,926 in Books (See Top 100 in Books)
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Review

'It would be easy to conclude that today's economic problems - inequality or the financial or environmental crisis - are too complex and intractable for any individual to tackle. Neela Bettridge and Philip Whiteley will convince you that everyone involved in corporate leadership must and can take personal responsibility. This book will set business leaders on the path toward addressing these profoundly important questions.'Diane Coyle, Director, Enlightenment Economics, and author of The Economics of Enough 'Bettridge and Whiteley present a compelling indictment of conventional measures used to gauge leadership performance in public and private enterprises. Stressing the illogical emphases on measures such as growth in GDP or quarterly earnings as consistent with long-term sustainability they bring substance to the much-ballyhooed catchphrase of sustainability that is more often than not part of the feel-good lexicon of corporate and governmental leaders. George Bernard Shaw aptly described the thesis of New Normal: Radical Shift when he wrote that all progress depends upon the unreasonable man. Bettridge and Whiteley dare to be unreasonable in offering a prescription for avoiding the recurring lessons of accounting scandals and asset bubbles of the 21st century by adoption of leadership assessments more in sync with today's dynamic global economic and political climate.'Jim Neal, contributing writer, Newsweek, founder of The Agema Group and candidate for US Senate 2008

About the Author

Neela Bettridge, a founding partner of Article 13 Group, is an executive coach and mentor and a skilled practitioner in the field of governance and responsible business. She has a business degree and qualifications in environmental law and coaching. Neela's career started at Saatchi & Saatchi, implementing marketing and communications strategies for BA, BP, Galileo and Gillette. She has also worked with the development charity Action Aid, and as CEO of an environmental charity. Neela's current clients range from government departments to FTSE 100 companies. www.article13.com. Philip Whiteley is an author and journalist, specialising in the working environment and business performance. His book Meet the New Boss was shortlisted for the 2010/2011 Chartered Management Institute-British Library Management Book of the Year Awards. Philip has written or co-written eight books. He is a member of the Society of Authors, and a Subject Matter Expert for the Chartered Management Institute."

Customer Reviews

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Format: Hardcover
I was able to use this book at a very practical level informing both my ideas and my business cases within a large organisation during a period of significant change. What makes the ideas in this book original is the bringing together of themes that rarely come together in such a coherent manner, especially in an organisational setting; economical, behavioural and political.

A must read book for leaders and managers everywhere who recognise the period of intense transition we are in, not just within our own organisation, but as a culture locally and globally.

A book for those looking to understand deeply, why the 'old ways' didn't work and who seek to a 'new way' that could dramatically impact business results and our standing in the global arena.
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Format: Kindle Edition
Using world-wide examples, the authors argue that our current (exploitation based) business models have severe limitations and a new more, stakeholder driven, co-operative approach is needed. Full of useful – and important – messages, but pity the importance of values and the role of wisdom was not given more explicit emphasis, which would have reinforced the key messages. However, those who followed the work of Charles Handy a couple of decades ago might take issue with the view that the ideas are either ‘new’, or ‘radical’.
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Format: Hardcover
As a Marketer-turned-Educator, I appreciate its clarity. It makes an awful lot of sense. If you are in Business and can see yourself getting to the top of your game, take the time to read this now - it could make a real difference; if you already are at the top, read it and discover how there might be more to the role than you'd thought!
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Format: Hardcover Verified Purchase
Well written interesting
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