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The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.) Paperback – 26 Aug 2000

4.0 out of 5 stars 8 customer reviews

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Product details

  • Paperback: 248 pages
  • Publisher: Texere Publishing; New edition edition (26 Aug. 2000)
  • Language: English
  • ISBN-10: 1587990245
  • ISBN-13: 978-1587990243
  • Product Dimensions: 12.7 x 2.5 x 19.7 cm
  • Average Customer Review: 4.0 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: 929,342 in Books (See Top 100 in Books)
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Product description

Review

John Grant is one of the sharpest and most creative minds I have come across in my encounters with the advertising business. His insight and clarity makes this book compelling reading for every executive involved in marketing. -- Anders Dahlvig, CEO, IKEA Retail Europe

John has a stunning mind and inspired insights into how to grow a business. His ideas about communication as a way to drive volume reflect the new economy. -- Nick Hahn, Director, New Brands & Strategic Marketing, Coca-Cola

This book is full of original thinking which well anticipates the future. -- Tim Parker, Chief Executive, C&J Clark Ltd

Synopsis

Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting. The old rules of marketing don't seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow's successful brands that have applied New Marketing methods.

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17 February 2015
Format: Paperback|Verified Purchase
4 January 2001
Format: Hardcover
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18 November 1999
Format: Hardcover
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22 October 1999
Format: Hardcover
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25 July 2007
Format: Paperback
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7 October 2000
Format: Paperback
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16 January 2001
Format: Paperback
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28 November 2001
Format: Hardcover
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