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The New Conceptual Selling: The One-to-one Selling System that Builds a Win-win Buyer-seller Relationship: The Most Effective and Proven Method for One-to-one Sales Planning (Miller Heiman Series) Paperback – 3 Nov 2003


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"Key insights into how to close more business and introduce winning sales systems to the entire organisation." In-Store Magazine "Conceptual Selling is the only help available to a sales professional to deliver what the customer really wants." John Knopp, Hewlett-Packard Corporation "Conceptual Selling is different from all other sales training... It maps a course and shows you where to go. Nobody has ever done this in training salesmen. The questioning process is unique and superb." David Schick, Vice President, Sales/Marketing, Saga Corporation

Book Description

The New Conceptual Selling offers practical lessons on how to identify customer needs; how to tailor each sale to a particular client and how to earn and maintain your credibility.

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