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The New Community Rules: Marketing on the Social Web Paperback – 17 Jul 2009

4.4 out of 5 stars 7 customer reviews

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Product details

  • Paperback: 370 pages
  • Publisher: O'Reilly Media; 1 edition (17 July 2009)
  • Language: English
  • ISBN-10: 0596156812
  • ISBN-13: 978-0596156817
  • Product Dimensions: 17.8 x 2.2 x 23.3 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 929,310 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

...a heck of a book.

-- Chris Brogan,

...a heck of a book.

-- Chris Brogan, --Chris Brogan

I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has 'been there, done that' can save a substantial amount of resources, money and shorten the time to get up to speed.

-- Lee Odden, --Lee Odden

Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book.

-- Steve Cunningham, --Steve Cunningham

In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start.

-- Armando Roggio, --Armando Roggio

About the Author

Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.

Customer Reviews

4.4 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
At last a comprehensive text book that brings eMarketing bang up to date with respect of social media.
Weinberg has produced an excellent reference book for students and practitioners alike and should be essential reading.
As the world chief examiner in Marketing and Public Relations for the London Chamber of Commerce International Qualifications
Examination Board - I will be adding this text to the recommended reading list for both subjects. Prof. R. Brooks Ph.d.
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Format: Paperback Verified Purchase
After reading the book I found that most of the subjects are quite basic.
Things like, how to create an account in Facebook or how to upload a picture, makes the book with more pages but in reality doesn't help the user looking for inovative information or ideas in the Social Marketing field. The book could have 100 pages instead of the actual 346 pages.
I give 2 stars only because there are some stats that are interesting.
This is a book that i don't recommend!
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Format: Paperback
I was recently lucky enough to stumble across a copy of a book by prolific blogger and all around social media expert Tamar Weinberg. The back of the book claims to help you "understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites."

When first picking up the book it is a lot thicker than you would normally expect for a non-technical text. Weighing in at a healthy 346 pages, it is a weighty tome - the reason for this seems to be that the book is designed and written to cater for the majority of different potential users. Rather than just devote the text to those already working in the field, looking to brush up on their knowledge - the book assumes that you have no prior knowledge of the social web technologies discussed and holds your hand through the very basic right up to explaining the more detailed reasons why you might engage with users in a particular way, through to methods for quantifying success and setting targets. Although most of this introductory text was not directly applicable to me - I did use some of the information to help me explain the benefits of the various technologies to other people - and this is where the book really comes into its own. If you work within digital marketing already, but sometimes have a hard time explaining the reasons behind your recommendations or persuading clients to commit to digital marketing campaigns then this book will become a very useful part of your arsenal.
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Format: Paperback
If you want a good introduction to Social Media, and how it can be used to promote your company and your brand, get this book. It is well written, with excellent examples of the marketing via the Social web. There are clear rules and strategies given to help you work out how to make the most of Social Media. The book was invaluable in helping us decide which were the key components for our Social Media strategy. I would have liked a bot more analysis on tools to make it easier to manage the process - marketing on the Social Web is very time consuming! But overall a good book to get anyone started.
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