The New Community Rules: Marketing on the Social Web Paperback – 17 Jul 2009
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...a heck of a book.
-- Chris Brogan,
...a heck of a book.
-- Chris Brogan, --Chris Brogan
I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has 'been there, done that' can save a substantial amount of resources, money and shorten the time to get up to speed.
-- Lee Odden, --Lee Odden
Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book.
-- Steve Cunningham, --Steve Cunningham
In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start.
-- Armando Roggio, --Armando Roggio
About the Author
Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.
Top Customer Reviews
Weinberg has produced an excellent reference book for students and practitioners alike and should be essential reading.
As the world chief examiner in Marketing and Public Relations for the London Chamber of Commerce International Qualifications
Examination Board - I will be adding this text to the recommended reading list for both subjects. Prof. R. Brooks Ph.d.
Things like, how to create an account in Facebook or how to upload a picture, makes the book with more pages but in reality doesn't help the user looking for inovative information or ideas in the Social Marketing field. The book could have 100 pages instead of the actual 346 pages.
I give 2 stars only because there are some stats that are interesting.
This is a book that i don't recommend!
When first picking up the book it is a lot thicker than you would normally expect for a non-technical text. Weighing in at a healthy 346 pages, it is a weighty tome - the reason for this seems to be that the book is designed and written to cater for the majority of different potential users. Rather than just devote the text to those already working in the field, looking to brush up on their knowledge - the book assumes that you have no prior knowledge of the social web technologies discussed and holds your hand through the very basic right up to explaining the more detailed reasons why you might engage with users in a particular way, through to methods for quantifying success and setting targets. Although most of this introductory text was not directly applicable to me - I did use some of the information to help me explain the benefits of the various technologies to other people - and this is where the book really comes into its own. If you work within digital marketing already, but sometimes have a hard time explaining the reasons behind your recommendations or persuading clients to commit to digital marketing campaigns then this book will become a very useful part of your arsenal.Read more ›
Most Recent Customer Reviews
Great book, so interessant and actual. give it a chance! Muy interesante libro dond xpone las normas de como se rigen las comunidades y como debemos acercarnos a ellas.Published on 10 Feb. 2012 by Amazon Customer
I really enjoy reading this book and finding lots of insights that Tamar share from her experience.
Great for people with a previous understanding of social media.
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