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The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up Paperback – 8 Dec 2017

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Product details

  • Paperback: 360 pages
  • Publisher: FT Publishing International; 5 edition (8 Dec. 2017)
  • Language: English
  • ISBN-10: 9781292208398
  • ISBN-13: 978-1292208398
  • ASIN: 1292208392
  • Product Dimensions: 15.5 x 2.5 x 23.1 cm
  • Average Customer Review: 5.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 48,450 in Books (See Top 100 in Books)
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Product description

From the Back Cover

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

 

Thinking about starting a new business? Take it for a test drive first!

 

No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.

 

This book will get you on the right track by asking: Is there a genuine market for your idea? Do you really want to compete in the industry? Are you the right person to pursue it?

 

Before you launch your lean start-up, use The New Business Road Test to make sure it has a fighting chance of working.

 

The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.com

About the Author

John Mullins is a veteran of three entrepreneurial ventures and a professor at the London Business School where he teaches and studies entrepreneurship, venture capital, and the management of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.


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8 April 2018
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19 February 2018
Format: Kindle Edition
30 January 2018
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Amazon.com: 5.0 out of 5 stars 1 reviews
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5.0 out of 5 starsWhether you're looking to start a new business or taking ...
20 January 2018 - Published on Amazon.com
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