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The New Business Road Test: What entrepreneurs and executives should do before writing a business plan by [Mullins, John]
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The New Business Road Test: What entrepreneurs and executives should do before writing a business plan Kindle Edition

4.7 out of 5 stars 35 customer reviews

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Length: 336 pages Word Wise: Enabled

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Review

"Ideal for those who want to test the longevity of a business plan."  The Entrepreneur, June 2010

"...offers a smart way to quickly assess what might and might not work. The distinction between markets and industries (the former is a collection of buyers, the latter of sellers) is typical of the quality of approach here".  Director Magazine, July/August 2010

From the Back Cover

‘A great read for entrepreneurs. If every participant on Dragons’ Den read this book, there would be far more handshakes at the end of each episode.’

James Caan, Dragon on Dragons’ Den and author of The Real Deal: My Story from Brick Lane to Dragons’ Den

‘A reality check for anyone poised to jump into a new venture without thinking.’

David Giampaolo, Chief Executive of Pi Capital, London

‘Mullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons’ Den.’

Doug Richard, Former Dragon and founder of School for Startups

 

BEFORE YOU WRITE YOUR BUSINESS PLAN – ROAD TEST THE IDEA

Thinking about starting a new business?  Stop! Is there a genuine market opportunity for your idea?  No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity, you’re heading for failure.  So before you write your business plan, take your idea for a test drive and make sure it really works.

www.newbusinessroadtest.com


Product details

  • Format: Kindle Edition
  • File Size: 1368 KB
  • Print Length: 336 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Financial Times/ Prentice Hall; 3 edition (24 July 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00A8N8K0G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.7 out of 5 stars 35 customer reviews
  • Amazon Bestsellers Rank: #487,756 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.7 out of 5 stars
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Top Customer Reviews

Format: Paperback
I fully recommend this book to anyone serious about investing time and/or money in a new business. It lays out a method for developing a thorough understanding of any concept, its market and its industry... but more than that... "The New Business Road Test" helps gauge how to give a new business the very best chance of success.
I first met John Mullins a year ago on the Entrepreneurship Summer School at London Business School. As the course's architect and lead tutor, he helped me bring to bear the "7-Domains" framework on what I thought was a winning concept. Were it not for his teaching, I may well have made a huge mistake. As it was, he helped me understand in advance the difficulties I would likely be faced with, and more importantly, his coaching helped me identify a far more achievable opportunity.
The book is thorough but at the same time an easy read. That's not to say answering the questions raised about a new venture is easy. It isn't. But John's messages are always thoughtful and resoundingly practical. He has a great ability to present complex interrelated issues in a logical way, which speaks to his many years of hands-on entrepreneurial experience. Buy the book- it's great. I use it all the time.
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Format: Paperback
I had already written my business plan before reading this book - what a waste of time. It was quite embarrassing to re-read it after reading Mullin's book. It was all about my product without thinking about the market I'd be operating in and the industry I'd be competing in. It actually said, "there is no competition". As Mullin's points out - there's no such thing as no competition - and if there really isn't any there will be soon - so what are you going to do to stay ahead. Fortunately I think I've managed to tweak my idea in light of what the book recommends, and also I've realised that I don't have all the skills needed to make it work - and found someone to employ who can fill the skills gap (there's a really good chapter about making sure management team - i.e. me - is well connected within the industry, with suppliers etc - time to get out and network). The book hasn't made me a millionaire yet but my business has a lot better chance of surviving than it would have if I hadn't read this book. The best twenty odd quid I've spent on my business.
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Format: Paperback
Mullins has been nominated for, and won, several prestigious teaching awards for many reasons – one of them is empathy. He can deliver a clear message by communicating at his audience’s level better than almost anyone. This skill is incorporated into this book really well. The New Business Road Test is a very readable and practical guide targeted primarily at entrepreneurs or anyone considering a new opportunity – whether they be students, entrepreneurs, middle managers, housewives or executives. All would benefit from the research and underlying principles in this book. And Mullins is not just a sit-behind-a-desk kind of guy… he’s been out there and done it himself.
Ever wonder why so many startups fail? One nice take-away for me was drawing a distinction between two very misused words: “market” and “industry”. They are definitely not the same and this book teaches you to examine each clearly and separately, which immense benefits. Many businesses fail because they only identify a great MARKET but it’s in a lousy industry – or vice versa (internet startups ring a bell?). And what about the person or people who will form the management team? The book will guide you to critically assess the team from several perspectives – most which will be new to most people.
Each chapter in the book concludes with a checklist of practical questions to ask yourself if you’re considering a new venture. The chapters are littered with practical quotations and real-world examples from many sources – including several mini case studies.
If you’re worried or intimidated about writing a business plan, don’t be.
Read more ›
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Format: Paperback
I added this book on spec to a hefty order of business planning books I was buying. This book alone was worth the price of the total order!
My first impression upon seeing his Seven Domain Model was that it's just another 'name-a-number steps to success' book consisting of made-up-to-sound-good rubbish. ABSOLUTELY NOT SO. The substantial nature of John Mullins's ideas is obvious in reading and seems so sensible in retrospect. Looking at his background and at the research that's behind his approach only goes to reafirm this impression.
It may be a long while before I next get a business idea that I actually attempt to put into action. In the meantime, at least I can derive some satisfaction in letting my newfound knowledge stop me before I throw money I haven't got at yet more businesses that are doomed to fail from the start!
I may one day make an entrepreneur but even if not, I'm living with a renewed respect for those who do succeed.
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Format: Paperback
This book would have saved me a lot of time over the past few years. So often when an entrepreneur is excited about a new business idea, seeing past its attractive qualities to examine its challenges is a difficult task. It also happens to be one of the most important things an entrepreneur can do with a new idea, as the flaws that doom so many new businesses are there from the beginning. The market will certainly find any fatal flaws in a business whether the entrepreneur sees them or not. I’d much rather discover and deal with the flaws myself instead of waiting for the market to find them.
The New Business Road Test provides a comprehensive yet easy to understand framework for evaluating a business idea before spending valuable time trying to make it work. Reading this book has made me think about new ventures differently, and I am confident that it will improve my chances of success with future ventures. It might even stop me from wasting a large chunk of my life on an idea that is doomed to failure from the beginning.
If you are thinking about starting a new business, read this book first. It will help you form a much clearer picture of whether your idea is good enough to warrant the considerable time, money, and effort than starting a business requires. It will also help you understand how potential investors will evaluate your business, a valuable lesson indeed – especially if you have never tried to raise money before.
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