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The New Age of Innovation: Driving Cocreated Value Through Global Networks Hardcover – 1 May 2008

3.5 out of 5 stars 6 customer reviews

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Product details

  • Hardcover: 304 pages
  • Publisher: McGraw-Hill Education; First Printing edition (1 May 2008)
  • Language: English
  • ISBN-10: 0071598286
  • ISBN-13: 978-0071598286
  • Product Dimensions: 16 x 2.4 x 23.6 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 617,533 in Books (See Top 100 in Books)

Product Description

Review

Not just about the new age of innovation; it is also about eternal truths in management, and should be read.
-- Financial Times, May 15, 2008

"Original thinking...A coherent view of the innovation challenge, and a detailed analysis of how to meet it."
-- The Economist, July 9th 2008

[This book] is a complete programme for achieving transformation to meet the needs of the end consumer of the future.
--Strategy Magazine, June 2008

From the Back Cover

The new global standard for innovation and corporate growth

“Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy, business processes, technology, and people. While this may seem an insurmountable task, the authors delight the reader by creating an architectural framework for business transformation. I have yet to come across a book that offers such a clear roadmap.”-S. Ramadorai CEO Tata Consultancy Services

“A great analysis of the challenges facing business today. Personalization of an individual consumer’s experience, globalization, global logistics, evolvingbusiness processes and information technology creates great complexity. C.K. Prahalad and M.S. Krishnan provide a framework to structure this complexity. Once understood, standardized and simplified these drivers provide an enviable foundation for innovation.” ―Ralph Szygenda, Chief Information Officer, General Motors

“Prahalad and Krishnan argue that to create value in a flattening world, companies must develop highly flexible innovation strategies that 'fold the future in.' To do this, they must partner with truly global networks of partners and customers―and rethink everything from their core capabilities to their corporate culture. Prahalad’s and Krishnan’s book is a compelling roadmap for this next phase of globalization.” ―Craig Mundie, Chief Research and Strategy Officer, Microsoft

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Top Customer Reviews

Format: Hardcover
I have read and then reviewed all of C.K. Prahalad's previous books and thus was especially interested in reading this book, co-authored with M.S. Krishnan. As they explain in the Introduction, "We view innovation as shaping consumer expectations as well as responding continually to the changing demands, behaviors, and experiences pf consumers. We must do this by accessing the best talent and resources available anywhere in the world. These two ideas must be connected - the resources of many to satisfy the needs of one.. We suggest that this is possible only if we pay attention to the glue that enables ideas to be transformed into operations. We will focus on the business processes and analytics as the glue."

Prahalad and Krishnan acknowledge that there is a fundamental transformation now underway, worldwide, that will radically alter the very nature of an enterprise and how it creates value. This foundation of this transformation has two basic pillars:

1. "Value is based on unique, personalized experiences of consumers. [begin italics] The focus is on the centrality of the individual. [end italics] We will designate this pillar as N = 1 (one consumer at a time.)"

"2. No firm is big enough in scope and size to satisfy the experiences of one consumer at a time. [begin italics] The focus is on access to resources, not ownership of resources. [end italics] We will designate this [pillar as R = G (resources from multiple vendors and often from around the globe)."

There are several key elements of this transformation.
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Format: Hardcover Verified Purchase
The late professor Prahalad has been one the most influential strategy academics of the last 20 years and this book is no exception to its talent. The central idea is clear and emphasized throughout the book. The style is rather bland but fortunately the contents outweigh this small inconvenience. The key argument is encapsulated in the metaphor of the new house of innovation where the roof, is the social architecture of the firm that is supported by two pillars N=1 and R=G. And the foundations the technical architecture of the firm. As expressed by the authors, "We suggest that the new source of competitive differentiation may lie in the internal capacity to reconfigure resources in real time"
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Format: Hardcover
Unlike many books on new economies or global changes, this work cites examples from around the world. C. K. Prahalad and M. S. Krishnan provide illustrative case studies from firms in India, Canada, the United States, Europe and elsewhere. They examine the various interactions among these firms and locales, grounding their theoretical discussions in reality. To add even more clarity, they also include many drawings and charts; unfortunately, these tend to force a simplistic Cartesian graphing system onto complex changes. Likewise, their abbreviations are more memorable than clear. Overall, though, these are minor glitches in an innovative and useful study. The authors' analyses of how firms are interacting internationally, and redesigning themselves and the nature of business in the process, are both interesting and valuable. Its discussions of broad trends are unusually well-informed. getAbstract recommends this book to executives and others committed to keeping up with change, especially on a large, even global, scale.
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