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The Never-Ending Digital Journey: Creating New Consumer Experiences Through Technology Hardcover – 25 Feb 2016

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Product details

  • Hardcover: 216 pages
  • Publisher: Cameron & Company Inc (25 Feb. 2016)
  • Language: English
  • ISBN-10: 1937359921
  • ISBN-13: 978-1937359928
  • Product Dimensions: 14.2 x 2.5 x 21.8 cm
  • Amazon Bestsellers Rank: 496,306 in Books (See Top 100 in Books)
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Product description

Review

Imagine a generation of consumers who have never known life without computers, the Internet, or app-filled smart phones. That generation is coming up fast, and its expectations for software will be higher than ever before. How can you prepare? The Never-Ending Digital Journey contains cutting-edge thinking about how to wed engineering and design to create digital experiences that will thrill a new generation. This is a must-read book.
Daniel H. Pink, author of Drive and To Sell Is Human
The Never-Ending Digital Journey highlights the challenges companies need to overcome and offers solutions to help businesses succeed.
Sir Martin Sorrell, CEO of WPP
These all-star entrepreneurs have mastered what it means to challenge the status quo, imagine something fresh, and startle the everyday--and will help you to do the same! We all desperately need The Never-Ending Digital Journey to help us up our game.
Linda Rottenberg, Co-Founder & CEO of Endeavor
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About the Author

With a passion for music and a career shaped by science/technology, Andres Angelani was material in growing Globant into a digital pure play. As chief solution officer, Andres fosters a culture of continuous discovery, where design, technology, process and talent blend to drive digital innovation at scale. Guibert Englebienne cofounded Globant and is now CTO, leading the execution of thousands of consumer facing technology projects. He is a frequent speaker and thinker on how to drive a culture of innovation at scale in organizations. Guibert is widely recognized as one of the industry's most influential leaders. Martin Migoya cofounded Globant in 2003, growing it from a small start-up to what is now a publicly listed company with over 4,500 professionals, pushing the edge of innovative digital journeys in offices across the globe. He frequently lectures on entrepreneurship and was E&Y Entrepreneur of the Year.

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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 5.0 out of 5 stars 3 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Great examples of real life implementations in companies that we all know. 14 Mar. 2016
By Axel Abulafia - Published on Amazon.com
Format: Hardcover
Everyone talks about digital transformation, but many people still don’t understand that it is not only a matter of building a mobile app or a web platform. Companies need to rethink their strategy and how they interact with customers and employees, implement new methodologies and in some cases redefine their culture to promote innovation. Great examples of real life implementations in companies that we all know.
1 of 1 people found the following review helpful
5.0 out of 5 stars I highly recommend it! 14 April 2016
By Wanda Weigert - Published on Amazon.com
Format: Hardcover
This book is extremely interesting and helpful to think how a company can surprise their users. It not only has the ideas, but also facts and proof that a new consumer engagement model can be achieved with technology, by building this "digital journey". I highly recommend it!
1 of 1 people found the following review helpful
5.0 out of 5 stars It's our guide book to face what every company around ... 9 May 2016
By Pablo Vittori - Published on Amazon.com
Format: Hardcover
It's our guide book to face what every company around the world should be changing in the organization to face a dynamic and agile world around technology and Digital Evolution.
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