Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (Portfolio Non Fiction) Paperback – 26 Jun 2014
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About the Author
Keith Ferrazzi is the founder and CEO of the training and consulting company Ferrazzi Greenlight and a contributor to Inc., the Wall Street Journal and Harvard Business Review. He was previously the CMO of Deloitte Consulting and of Starwood Hotels and Resorts, and the CEO of YaYa Media. He lives in Los Angeles.
Tahl Raz has written for Inc., the Jerusalem Post, the San Francisco Chronicle, and GQ. Raz lives in New York City.
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This is not to say that reading of the book will per se make you a networking wizard but at least many of the necessary steps for getting there will be laid out and described, the rest being mostly down to getting out there and doing it.
The book covers a wide variety of topics, including upward as well as horizontal and downward management (as the author correctly concludes from his own experience, upward management on its own falls woefully short), subjects such as mentoring, publicity, writing, network maintenance activities, and many more.
The examples given are almost exclusively from the author's own experience, with some limited research findings thrown in on occasion. This is not to say that the findings are any less valid for that, even though the author admits himself that his is not the only possible way.
If you are an experienced manager and / or networker, there may be little in here that is fundamentally new. At the same time, the content is reasonably well packaged, easy to read and sufficiently comprehensive and the book is likely to be a very helpful guide to readers about to enter the job market or being in their early professional career.
Some may be a bit put off by the author's style (somewhat too often praising himself) and the fact that parts come across as a thinly veiled advertorial for his consulting services. A more general area for improvement in my opinion is the light 'ageing' of the advice - not that it is in any way obsolescent but a chapter or so on how some of the lessons can be usefully applied in today's 'compliance' obsessed business world, where many large companies get a shock of occurrences as common as business lunches or conference invitations, would certainly be a welcome addition (and bring the book that much closer to five star status in my opinion).
In the end, experienced networkers will likely find much confirmation of what they do and aspiring ones potentially be helped in avoiding unnecessary mistakes and being more successful at it sooner after reading this book - so you can hardly go wrong with giving it a try.
I am not sure it makes sense to dedicate one's whole whole life to working a network. However, I can see that if someone followed Keith Ferrazzi's full approach it would pay off.
Would not bother with Section 4. Contains good points, but too slow.