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|Print List Price:||£5.93|
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Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections Kindle Edition
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I bought this book because of the title and the positive reviews heaped on it. I usually don't write reviews - But, i wanted to alert others that they are buying into unsubstantiated advertising rather than substance. Don't get fooled with the positive reviews and endorsements...
Caution - The book starts off saying that networking events are not working and then says cold calling also gives very limited effort and take us through how he wanted to grow his business. As a result started helping clients through his network and connections that resulted in business growth.
Following that, the book pitches his networking technique which is flawed like any other and tries to persuade readers that his method will be revolutionary - can guarantee you, it will not. The book’s suggestions are so startling that it tells readers that they should organize lunches for your network, which restaurant to have lunch and what setting to choose etc. Then, he also tells you how to moderate the group so that everyone is focussed on helping others and not themselves.
With these, you can assess the authority of the author yourself and can already judge the book and the quality of what it proposes to readers. The back page of the book is full of endorsements, but does not stand up to the contents inside. So, don’t be tricked into it...
To put it in simple terms - he says the networking is not working and pitches his own networking initiative which costs a lot of money and says you need to be great to join it. Check his website to verify...
Alarm Bells - If you read the entire book like me looking for at least some value as described in the title and endorsements, the book lets you down with the likes of a half cooked meal. Certainly, the author is far away in terms of the command he has on the subject - yet rushed to write the book – absolute waste
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