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The Networked Nonprofit: Connecting with Social Media to Drive Change by [Kanter, Beth, Fine, Allison]
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The Networked Nonprofit: Connecting with Social Media to Drive Change Kindle Edition

5.0 out of 5 stars 2 customer reviews

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"A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work." ( FastCompany.com, August 2010)

"Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (About.com, July 26, 2010)

From the Back Cover

The Networked Nonprofit Connecting with Social Media to Drive Change

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

"The Networked Nonprofit is a must–read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities."
Diana Aviv, president and CEO, Independent Sector

"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens."
Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations

"The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and ′working wikily."′
Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation

"A must–read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks."
Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell

"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real–world applications of technology to extend their mission."
Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network

"Kanter and Fine provide the ′Google Maps′ for nonprofits to harness social media to kick butt and change the world."
Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc.

"URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don′t have to do every single thing these seasoned authors have to share, but you certainly have to know what you′re missing."
Seth Godin

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Product details

  • Format: Kindle Edition
  • File Size: 1466 KB
  • Print Length: 226 pages
  • Publisher: Jossey-Bass; 1 edition (1 July 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003V89YYQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #299,179 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
You should buy this if you run a non-profit and want to make the most of social media and social networking. Indeed, if you run any kind of enterprise this book will give you great understanding about the possibilities social networking can offer. Highly recommended as the best current 'state of play' book around on the topic and really easy to read. Doesn't just tell you what platforms are around but delves deeply into the cultural and attitudinal changes necessary to truly make the most. Kindle version is fine. No glitches whatever.
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Format: Paperback Verified Purchase
Interesting book. It arrived with perfect timing and very good conditions. Great!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.4 out of 5 stars 35 reviews
40 of 42 people found the following review helpful
3.0 out of 5 stars A potentially useful primer, but not what I expected from Fine & Kanter 6 Oct. 2010
By Anthony H. Shawcross - Published on Amazon.com
Format: Paperback
Allison Fine and Beth Kanter have impressed me with their perspective and insight into the opportunities that evolving technologies represent for the nonprofit sector. I read Momentum in 2006, and have read Kanter's blog for years, so I was excited to read this book. I was disappointed to learn that it offered nothing that hasn't been portrayed in their earlier works, and found it to be a rudimentary introduction that had no compelling crux bringing everything together.
While the book might be useful for those who are looking for an introduction to the promise of social networks for nonprofits, I actually found Momentum to be better-organized and more compelling (and still relevant), and have found more useful info (though no better organized) in Beth's top-ten blog posts [...]. There seemed to be little original research behind this book, only interesting-but-anecdotal examples of successes and trends in the nonprofit sector, and no comprehensive explorations of results experienced across any range of organizations (time-savings, increased expenses, cost-shifts, increased membership, etc).
I don't think nonprofits will find this book useful as a guide for how to replicate the examples provided, though it will help open their eyes to the same new ways of thinking that are presented in Momentum and Beth's Blog.
11 of 13 people found the following review helpful
5.0 out of 5 stars A Must Read for Nonprofits Engaging in Social Media 19 Jun. 2010
By Allyson Kapin - Published on Amazon.com
Format: Paperback
I had an opportunity to read a copy of Beth and Allison's book and it's filled with great resources and tips on how to really engage constituents and measure your impact. I also appreciated the style of the writing - very straight forward and not full of marketing jargon that so many other books utilize.

I would encourage all nonprofit campaigners to read the book, particularly Executive Directors, many who are still struggling to understand and navigate the online world and building online communities.

PS: I added my above comment to the discussion section as well but since it's more of a review I thought it was appropriate to have it here too.
11 of 14 people found the following review helpful
4.0 out of 5 stars Want to become a Networked Nonprofit? Think Culture vs. Technology. 17 Jun. 2010
By Jocelyn C. Harmon - Published on Amazon.com
Format: Paperback
The Networked Nonprofit by Beth Kanter and Allison Fine is an important read as it reminds us that success in social media is both a cultural and a technological issue. And, we need to stop just focusing on the "bells and whistles."

I particularly liked the chapter, "Creating a Social Culture." Before diving into social media it makes sense to have internal discussions about what the organization stands for, how it treats "insiders" and "outsiders," and to address fears about social media. This has to happen at the highest levels of the organization or social media efforts will fall flat.

Kanter and Fine also make the case that "free agents"- people working on social change outside of organizations - are here to stay and can be a nonprofit's best ally in achieving it's goals. All nonprofits should identify and befriend their free agents and encourage them to leverage their networks, ideas, and passion for the cause.

In short, this book will help you deal with the organizational landmines that you'll inevitably traverse if you want to become a "Networked Nonprofit" that works smarter, faster and is truly making lasting change in the world.
5 of 6 people found the following review helpful
5.0 out of 5 stars Ready to let them inside the box? Then network your non-profit with social media 3 Nov. 2011
By louiechick - Published on Amazon.com
Format: Paperback
After reading The Networked Nonprofit by Beth Kanter and Allison Fine it is clear that social media is not merely another tool in the marketing arsenal. Yes, it can help you reach your target audiences, but it is much, much more. Social media is actually a way of thinking and engaging that can break open the box that constrains non-profits.

That is refreshing and scary. In the conclusion of the chapter "Creating a Social Culture" the authors note: "Shifting the culture of an organization is not just about having new ideas or working with new tools; it means actually thinking about the work and organization fundamentally differently. Organizations need to practice being social and engaging with the outside world."

The book underscores that we are witnessing a sea change in the way organizations engage the public. Rather than hiding from the criticisms of bloggers and tech-savvy citizens ranting online, venerable organization like the American Red Cross are finding ways to implement social media to engage their critics in conversation. Yes, blog posts, comments on Face book, tweets and other online tools give naysayers a voice, but they also give non-profits the chance to bat back misconceptions and inaccurate information and educate the broader public at the same time.

The rub? The public gets to peak inside the box.

But if organizations are truly ready to shift their approach, to open the lid, to be transparent and reap the rewards of building relationships, strengthening and widening connections, being more transparent and garnering trust, then put social media in the arsenal.

There will be growing pains, no doubt, but this book will serve as a guide and provide inspiration that could be truly transformational.
2 of 2 people found the following review helpful
4.0 out of 5 stars Book Report: The Networked Nonprofit 27 Oct. 2010
By Tobi - Published on Amazon.com
Format: Paperback Verified Purchase
Posted on Tobi's Nonprofit Management Blog ([...]) October 21, 2010

If you're wondering whether social media is just a fad, getting ready to dip your toe into the proverbial pool, or you've already taken the plunge and aren't getting results you hoped for, this book is for you.

Beth Kanter and Allison Fine, two leaders in nonprofit technology circles, recently published The Networked Nonprofit: Connecting with Social Media to Drive Change. The book is split into two sections -- the first covering what it means to be a networked nonprofit and the second offers tips and case studies of how to work in a networked way.

Why It's a Good Read

Here are two reasons to spend a weekend on the couch reading -- one, because there aren't many good books out there that address nonprofit management needs beyond the basic level. This book is a refreshing change. More important, though, are Kanter and Fine's critical connections between the use of social media and the daunting challenges our sector faces in an evolving world. We are witnessing a sea change in the way leading organizations engage the public in solving societal problems.

If you're looking for a step-by-step guide on how to set up a Facebook page, this isn't it. Although it's chock full of tips, advice, and case studies, the book is more intriguing as a treatise on where we find ourselves today and where we need to head in the future.

Four Big Ideas from the Book

"Networked nonprofits are easy for outsiders to get in and insiders to get out." -- This goes beyond breaking down internal silos and sharing your annual report on a website. They point to a level of transparency and organizational "porousness" that is revolutionary. Trust me. It will give you pause.

"Nonprofits and the people within them have too much to do because they try to do too much as stand-alone organizations." -- Kanter and Fine assert that organizations, whether they realize it or not, are part of a larger ecosystem of individuals and groups at work. The coordination of this larger network is what is needed to tackle the complex issues we face today. Moreover, people aren't asking for our permission. They'll continue the work, with or without our support.

"Social media is a contact sport, not a spectator sport." -- Some organizations are already on the bandwagon, but they still use social media the same old way -- to send one-way information blasts. Two-way conversation is the key that unlocks the gate of engagement.

"There is no one-size-fits-all friendship." -- Social media tools don't create relationships, people do. And, it's appropriate to ask for different things at different levels of a relationship. Kanter and Fine share a model called the Ladder of Engagement. It's a helpful way to look at how to deepen support and resources, whether you need volunteers, donations, or both.

Finally, the book also includes reflection questions at the end of each chapter. If you are expecting resistance to social media at the office, these questions might help get the conversation started in a meaningful way.

As a footnote, I'm hoping that when the second edition is published, they'll add an entire chapter on program evaluation using networks. Right now I'm helping develop a performance improvement system. It makes me wonder. Who's using social media to involve stakeholders in program evaluation and how? Can social media help us make program improvements in a truly authentic and participatory way? Once we understand what we need to change, how can we continue to engage our network in supporting the transformation?
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