• RRP: £19.99
  • You Save: £16.80 (84%)
FREE UK Delivery on book orders dispatched by Amazon over £10.
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Net Worth: Shaping Market... has been added to your Basket
+ £2.69 delivery
Used: Good | Details
Sold by FT Books
Condition: Used: Good
Comment: We are committed to providing each customer with the highest standard of customer service. All books are picked, packed and dispatched from the United Kingdom.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Net Worth: Shaping Markets When Customers Make the Rules: Coming Battle for Customer Information Hardcover – 8 Jan 1999

2.8 out of 5 stars 44 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
£3.19 £0.01
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Great Discounts
Shop the Books Outlet. Discover some great deals on top titles. Shop now
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.

Product details

  • Hardcover: 336 pages
  • Publisher: Harvard Business Review Press; First Printing edition (8 Jan. 1999)
  • Language: English
  • ISBN-10: 0875848893
  • ISBN-13: 978-0875848891
  • Product Dimensions: 16.5 x 2.5 x 25.4 cm
  • Average Customer Review: 2.8 out of 5 stars 44 customer reviews
  • Amazon Bestsellers Rank: 3,103,698 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

Amazon Review

No one ever said consumerism was easy. At one end, the poor consumer faces a bewildering array of goods and services. On the other, vendors contend with a diverse and fragmented marketplace that makes finding the right set of customers akin to finding the proverbial needle in the haystack. And in between are the billions misspent on muffed purchases and broken marketing campaigns that serve only to stuff mailboxes and alienate the very customers that vendors are trying to attract. The rise of e-commerce has only intensified the problem by offering consumers even greater choice and vendors more competition. John Hagel and Marc Singer think they've got a better idea, and in Net Worth, they present an online scenario that would end this chaos and give both customers and vendors what they really want.

At the heart of Hagel and Singer's solution is the "infomediary" that sits between the customer and vendor. For the consumer, the infomediary acts as a trustworthy agent who knows the needs and habits of the client. For the vendor, the infomediary is the holy grail of consumer behaviour, a marketer's dream. The infomediary brokers client information to vendors in exchange for goods and services for the consumer. The result? Happy consumers, satisfied marketers and a very lucrative business model that awaits those entrepreneurs and companies that are bold enough to embrace the idea. The authors painstakingly outline the challenges and opportunities of developing an infomediary business and go as far as to peg the potential market cap of a dominant player at $20 billion by its fifth year of operation. While the idea of software agents is nothing new, Hagel and Singer may be breathing new life into the idea at just the right time. And even if infomediaries never arise, following the thinking of Hagel and Singer is well worth the price of admission. For marketers, managers, entrepreneurs, and just about anyone who thinks about e-commerce. Highly recommended. --Harry C. Edwards, Amazon.com


This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data.

See all Product description

Customer reviews

Read reviews that mention

Top customer reviews

31 March 1999
Format: Hardcover
27 February 1999
Format: Hardcover
24 April 1999
Format: Hardcover

Would you like to see more reviews about this item?

Most recent customer reviews

Where's My Stuff?

Delivery and Returns

Need Help?