Top positive review
The Net Future, implications for business & education
on 22 May 1999
The Net Future gives expert advice about seven developments that are shaping the future of electronic commerce, virtual work communities, extranets, and global communications, to name a few. Chuck Martin gives a futuristic perspective concerning the revolution these seven trends will have on networks. Martin believes organizations that have the best business model will gain a competitive advantage.
Customers will drive businesses and determine this advantage. Their value will be significant to the revenue stream. In the Net Future, an infinite amount of data about customers spending habits will be recorded. Essentially the customer becomes data. The flow of information from customers to information systems to management will happen at the blink of an eye.
The e-business revolution will have a wide-range impact on businesses and personal lives. Most of what is going to happen are good things. Business net rules will change the way we think about information companies share, the importance of information content, and how the context of service will be related to value. Job titles will change (Chief Knowledge Officer) as the revolution takes place. In our personal lives, the Net Future will not change our intuition, common sense, biobreaks, and the way we relate to our family. Due to rapid advancement in technology, various industries and positions are at risk. These include entertainment, software retailers, the U.S. Postal Service, insurance agents, and yours.
I think the Net Future gives a brilliant insight to the future of networks and their impact on our lives of which we never seen, and will never see again. This book is excellent for individuals doing business on the web as a tool to help them sort out the complexities of Netiquette. In a corporate setting, this book is ideal for managers who desire to sort out the constructs of networks as a tool for managing in an e-business environment. In addition, due to the profuse changes in technology, anyone who reads this book should consider how management decisions are affected by rapid technological transformations.
Ron Cubit Pepperdine University Ed. Tech Doctoral Student