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Naked Diplomacy: Power and Statecraft in the Digital Age Hardcover – 2 Jun 2016

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Tom Fletcher (Author)
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Tom Fletcher (Author)
4.1 out of 5 stars 10 customer reviews
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Product details

  • Hardcover: 320 pages
  • Publisher: William Collins (2 Jun. 2016)
  • Language: English
  • ISBN-10: 0008127565
  • ISBN-13: 978-0008127565
  • Product Dimensions: 24.1 x 3.3 x 16.6 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 16,814 in Books (See Top 100 in Books)

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Review

‘A riveting personal insight into the reality of international relations’
Charlie Burton, GQ

‘Articulate, intelligent and immensely readable … Fletcher is an irrepressible optimist and his enthusiasm is contagious. Britain is fortunate to have diplomats with his skills and drive’
Emma Sky, New Statesman

‘Welcome to Britain’s new brand of diplomacy’
Evening Standard

‘On Her Majesty’s Service, in a new way. Britain’s mould-breaking ambassador was appointed at only 36 at the height of the Arab Uprisings. Fletcher’s Naked Diplomacy was a new brand of 21st-century statecraft: flexible transparent, engaged with the public as much as with politicians’
BBC World Service

"A call for us all to reconsider our place in society and in our interconnected world. It urges us to be brave, creative, involved and connected. Diplomacy, he insists, is too important to be left to diplomats and he calls on us “citizen diplomats” to engage with it, to wield power … As the pages turned, I thought this read increasingly as a new manifesto, and I finished it thinking how unsurprised I would be if Fletcher ended up running the Foreign Office, or the country’
Anthony Sattin, Observer

‘Brilliant, funny polemic … a cracking read’
Roger Boyes
The Times (11 June 2016)

‘A brilliant book’
Stig Abell, LBC and Editor of the Times Literary Supplement

‘A diplomatic genius’
Gordon Brown

About the Author

Tom Fletcher CMG is a Visiting Professor of International Relations at New York University, and Senior Advisor to the Director General at the Emirates Diplomatic Academy. He was British Ambassador to Lebanon (2011-15), and the Downing Street foreign policy adviser to three Prime Ministers, (2007-11).

He is an Honorary Fellow of Oxford University, and the Global Strategy Director for the Global Business Coalition for Education, which seeks to harness private sector efforts to get 59 million children into school. He blogs as the Naked Diplomat, and chairs the International Advisory Council of the Creative Industries Federation, promoting Britain's most dynamic and magnetic sector overseas. Tom has recently led a review of British diplomacy for the UK Foreign Office, and is currently working on a report on the future of the United Nations for the next UN Secretary General.

Tom is married to Dr Louise Fletcher, a psychologist, and they have two sons.

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Top Customer Reviews

4.0 out of 5 starsA new view of diplomacy in the future.
By Brian R. Martin TOP 1000 REVIEWERVINE VOICE on 12 July 2016
Format: Hardcover Verified Purchase
Tom Fletcher was British Ambassador to Lebanon for the years 2011-15 and for four year prior to that he worked at No.10 Downing Street as a foreign policy adviser to three Prime Ministers, so he speaks with some authority. In this extended essay he discusses the nature of diplomacy, from its earliest incarnation centuries ago to the modern day, and pleads the case for the continuing necessity of the craft, but not in its traditional form, where distinguished leaders, without a clear mandate from the people of their respective countries, and often not even elected, met in secret conclaves to do deals that benefited the nations they represented, but not necessarily anyone else. Instead Fletcher makes a strong case that diplomacy must adapt, and do so quickly, to the rapidly-changing digital world. It has to abandon the niceties of diplomatic bags, secret conferences and the like, and wholeheartedly embrace methods of connecting with the masses of ordinary people via social media such as Facebook and Twitter. He gives interesting examples of how he used these methods during his time in Lebanon. The events he promoted must have horrified established diplomats.

This is not without risks of course, and Fletcher is well aware of these. Leaving aside the fact that ISIS have proved to be masters of using social media for malign purposes, it is a sobering thought that immediately after the recent referendum on the UK’s membership of the EU, 4 million people signed a petition demanding a new referendum, presumably because after a few days to rethink they had changed their minds. We also have the example of the Labour Party self-destructing because a popular vote, enabled by the astute use of social media, has resulted in the election of a leader who does not have the confidence of his party’s MPs.Read more ›
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5.0 out of 5 starswhich must now harness new media to be effective in an increasingly networked world will be both fascinated and enlightened in t
By David Patrikarakos on 19 Sept. 2016
Format: Hardcover
This book is an illuminating and necessary book for our times. Anyone interested in the future of diplomacy, which must now harness new media to be effective in an increasingly networked world will be both fascinated and enlightened in this beautifully written and intellectually challenging book. As Fletcher so aptly puts it: "When I started, we had to consider how policy would look on the Sky News ticker at the bottom of the screen: 140 words. By the time I left, we were judging how it would look on Twitter: 140 characters."

Written by someone who worked at the heart of British diplomacy, Fletcher, during his time as Private Secretary saw technology changing statecraft firsthand: I worked for the last paper-and-pen prime minister, Tony Blair; the first email prime minister, Gordon Brown; and the first iPad prime minister, David Cameron, he says in a deft illustration of how new technology changed politics at the highest level within just a matter of years.

This is an outstanding book and I highly recommend it.
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5.0 out of 5 starsDiplomatic nudity
By D McAndrew on 13 Sept. 2016
Format: Hardcover
A fascinating read particularly the beginning and end sections with anecdotes from Fletcher's first hand experiences. For anyone with an interest in diplomacy and its role in the future this is a must read.
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5.0 out of 5 starsFantastic Book
By Amazon Customer on 24 Oct. 2016
Format: Hardcover Verified Purchase
A fantastic book that I have recommended to everyone at work. Mr Fletcher's story is very interesting and there is a lot to be learnt from his insight into 21st Century diplomacy.

Must read for anyone interested in diplomacy and communications.
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4.0 out of 5 starsThe book makes a strong case for more digital work in diplomacy without ever promising it to be easy or without the risk of maki
By Sigridur Snaevarr on 7 July 2016
Format: Hardcover Verified Purchase
The Naked Diplomat took me by surprise. It is rare to get an insight into the world of diplomacy from a practitioner just back from a posting. The first story takes the reader back to the year 208 BC and offers the first strong argument for diplomacy and the advantage of creative diplomatic solutions. This very old story and the many which make the last 500 years of diplomacy are as vivid as Tom Fletcher's sagas of things he lived through, only a while back. The very fact that I chose to be proactive and give my comment here shows that I am taking the author's challenge, finally convinced that I can attempt to master the social media as I have embraced classical diplomacy. The book makes a strong case for more digital work in diplomacy without ever promising it to be easy or without the risk of making mistakes. The names of chapters called; " From E-mail to E-nvoy" and "The battle for Digital Territory" are a breath of fresh air. The book, The Naked Diplomat, has kept the essence of what makes diplomacy powerful and necessary: promoting coexistence. It is as he says "a love letter to diplomacy" and a poweful call on diplomats to connect to the public and adapt to the new landscape of power.
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