- Paperback: 224 pages
- Publisher: Kogan Page; 1 edition (3 April 2017)
- Language: English
- ISBN-10: 0749479590
- ISBN-13: 978-0749479596
- Product Dimensions: 15.6 x 0.1 x 23.4 cm
- Average Customer Review: 4.9 out of 5 stars See all reviews (18 customer reviews)
- Amazon Bestsellers Rank: 23,025 in Books (See Top 100 in Books)
- See Complete Table of Contents
Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) Paperback – 3 Apr 2017
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"At a time when telling the truth is a revolutionary act, Rich Leigh tackles misconceptions and strategy head on with facts, tact and wit. This book is required reading for current and aspiring communications professionals and, frankly, anybody affected by or contributing to the daily onslaught of misinformation; a practice exercised at present, most damagingly and disconcertingly, by even the highest offices in the world." (Nick Hewer, PR impressario, 'Countdown' host and Lord Sugar's aide on 'The Apprentice' and personal PR advisor 2017-02-17)
"Rich Leigh's passion, experience and creativity sets him aside as one of the top PR professionals in the country with a breadth of knowledge that belies his years. A must read for any aspiring PR guru." (Paddy Power, Head of Communications, Paddy Power Betfair 2017-02-17)
"Myths of PR is one of the first books to realistically capture what public relations is today and educate the business community about its value and role in achieving commercial success. Not only does it quote many of the great and the good in PR today and showcase the worst, it's basically an ethics manual every practitioner in PR should be forced to read. Massive thumbs up from me." (Sarah Hall Consulting, Founder and Editor of #FuturePRoof, CIPR President-Elect 2017 2017-02-17)
"Rich Leigh's punchy approach to dispelling PR myths makes for an entertaining and informative read. Is PR really glamorous? Do you have to be an extrovert to succeed in the industry? Can you make something go viral? Rich gives his experienced insights into all these questions and more." (Sarah Stimson, Chief Executive, Taylor Bennett Foundation 2017-02-17)
"This is a candid, punchy and practical book. Buy one for your mum or your children when they ask what you do. Buy one for your employer to underline the value of public relations. And buy one for yourself if you want to advance your practice." (Stephen Waddington, Partner and Chief Engagement Officer, Ketchum, Visiting Professor, Newcastle University 2017-02-17)
"At a time when 'fake news' is a common term it's no wonder there's a lack of trust in PR. Rich Leigh is restoring the faith at a crucial time with his book 'Myths in PR'. It's an essential guide for practitioners, an inspiring read for PR hopefuls and an open door for anyone interested in 21st century PR. Let's bury the myths and enjoy the most exciting time in history for communications." (Stella Bayles, Director, CoverageBook)
"If I could marry a book, this would be the one! There is almost nothing worse than someone saying that all publicity is good publicity and Rich Leigh hits that myth head on. What's more, I have dedicated the better part of the past 10 years working toward changing the perception that people have of the PR industry (though Spin Sucks) and everything Rich writes in this book speaks to that vision. I love it so much, I wish I'd written it. If you think PR is just getting your name in the paper so the phone will ring, this book is for you. Buy it, read it, highlight it, read it again, and share it. Your business depends on it." (Gini Dietrich, CEO of Arment Dietrich and author of 'Spin Sucks' 2017-02-24)
"If PR is in the dock, I'd choose Rich to represent us over any large agency MD. He demonstrates how PR thinking can thrive on what's possible today, instead of 'the way things are done' or 'who you know'. He helps illuminate our industry from a dark art to a beacon in the modern marketing mix." (Max Tatton-Brown, Founder and Managing Director, Augur)
Frames a critical look at the world of PR by exploring a number of myths that endure, and offers frank discussions of what they reveal about the industry
Explores fascinating PR myths, and provides genuine insights into where these have stemmed from and what lessons they offer startup owners, brand marketers, communications practitioners and students
Written in an engaging, anecdotal style while still being underpinned by research and clear, evidence-based conclusions
Top Customer Reviews
I was lucky enough to meet Rich at an industry event and I immediately knew he was someone to keep an eye on. His in depth knowledge and ability to identify new opportunities makes him a true visionary in his field and someone who is very much helping redefine what PR is in the year 2017.
This book will make you laugh, it will make you cry but most of all it will give you a step up in the world of PR and give you insider's knowledge that would normally take years of working at an agency to learn.
Funny, insightful and informative on a range of topics affecting PR practitioners today- Rich has a clever knack for explaining a range of important industry topics in an engaging way - with plenty of humour thrown in for good measure.
"Why should you read it?
If you work or plan to work in PR, it clarifies some inside misconceptions and brings the spotlight on the changing elements of the industry.
If you’re a client of a PR agency, your agency will definitely appreciate you understanding their struggles and the unrealistic expectations that some clients have from the whole “PR thing.”
And truthfully, PR has seemed like a mire to me. Powerful when done right, for sure, but tricky to navigate – because I lacked the concrete understanding of the basis of good PR that this book endeavours to create.
I say ‘good PR’, because I think what Myths of PR establishes is how best-practice PR works. Myth #1, for example, is that ‘PR is all spin, smokescreens and lies’. For good PR practitioners, this is a myth. But the author didn’t convince me that it’s a myth entirely; he can’t, because I’ve had enough experience of poor PR (from both sides of the fence) to know that some ‘professionals’ lie. A lot.
But that doesn’t meant the entire PR industry should be judged by the dubious morals of some in their midst, and a book like this is a solid effort to lift the image of PR itself, and to show clearly that it entails logic, hard work and a great deal of savvy.
The book is an excellent resource for anyone who wants to learn how to do PR effectively. It intelligently challenges commonly held assumptions (Think all publicity is good publicity? Think again), and unmasks the ‘invisible’ PR person as someone who’s not living a glamorous life after all, but is actually more talented than you may realise.Read more ›
It’s pretty solid but I still finished it in four days.
Rich attacks every myth of the industry head on in a style that is friendly, funny, accessible even to people who don’t work in PR – from a small business startup to a corporate CEO, or the plethora of students making big career decisions.
And he doesn’t just attack the usual suspects. Yes he talks about spin, and “all publicity is good publicity” and whether in-house or agency jobs are easier. But Rich also tackles the subjects others are fearful to dip their toe into. Or if they do, they follow the same old rhetoric. They don’t delve or ask the hard questions. Rich has this knack for looking outside the box, coming at things from different angles. It explains perfectly why he has succeeded in PR.
For such a fun read, Rich is sure to relate everything back to well-referenced statistics and quotes. There are guest case studies and articles linked. He also brings a wealth of personal examples into the mix, particularly in some key areas like how to measure results and how to succeed in social media without budgets; he gives step-by-step advice and tips that many people already working in PR (but feeling rusty on the digital side of things) will really benefit from.
Personally, I don’t want to labour on the one chapter that I know will garner the most coverage in the book (“The Gender Wage Gap Figures”). Not because it’s not good – in fact it’s bloody brilliant – but because this book is so much more. What I will say is that Susan Hayes-Culloten was the perfect choice to guide us through this chapter because she has the ability to explain complex Economic concepts.Read more ›
Most Recent Customer Reviews
I have no doubt that this book will very quickly become required reading for anyone considering or embarking on a career in PR. Read morePublished 1 month ago by PinPep
Rich has long had the energy and creativity to become one of the central figures of the modern PR industry. Read morePublished 2 months ago by Ben Matthews
I've been working in PR for many years and this is the book I needed when I first started out! The author tackles industry topics that are either left unspoken as verbatim or... Read morePublished 2 months ago by Amazon Customer
Rich Leigh has managed to touch upon many of the issues a modern PR must deal with. The book is written in a concise and accessible manner meaning it is not only of great use to... Read morePublished 2 months ago by Amazon Customer
Interesting, funny and very formative on the PR industry!
A must read if you're thinking about or work in marketing/PR!