Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) Paperback – 3 Apr 2017
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"At a time when telling the truth is a revolutionary act, Rich Leigh tackles misconceptions and strategy head on with facts, tact and wit. This book is required reading for current and aspiring communications professionals and, frankly, anybody affected by or contributing to the daily onslaught of misinformation; a practice exercised at present, most damagingly and disconcertingly, by even the highest offices in the world." (Nick Hewer, PR impressario, 'Countdown' host and Lord Sugar's aide on 'The Apprentice' and personal PR advisor 2017-02-17)
"Rich Leigh's passion, experience and creativity sets him aside as one of the top PR professionals in the country with a breadth of knowledge that belies his years. A must read for any aspiring PR guru." (Paddy Power, Head of Communications, Paddy Power Betfair 2017-02-17)
"Myths of PR is one of the first books to realistically capture what public relations is today and educate the business community about its value and role in achieving commercial success. Not only does it quote many of the great and the good in PR today and showcase the worst, it's basically an ethics manual every practitioner in PR should be forced to read. Massive thumbs up from me." (Sarah Hall Consulting, Founder and Editor of #FuturePRoof, CIPR President-Elect 2017 2017-02-17)
"Rich Leigh's punchy approach to dispelling PR myths makes for an entertaining and informative read. Is PR really glamorous? Do you have to be an extrovert to succeed in the industry? Can you make something go viral? Rich gives his experienced insights into all these questions and more." (Sarah Stimson, Chief Executive, Taylor Bennett Foundation 2017-02-17)
"This is a candid, punchy and practical book. Buy one for your mum or your children when they ask what you do. Buy one for your employer to underline the value of public relations. And buy one for yourself if you want to advance your practice." (Stephen Waddington, Partner and Chief Engagement Officer, Ketchum, Visiting Professor, Newcastle University 2017-02-17)
"At a time when 'fake news' is a common term it's no wonder there's a lack of trust in PR. Rich Leigh is restoring the faith at a crucial time with his book 'Myths in PR'. It's an essential guide for practitioners, an inspiring read for PR hopefuls and an open door for anyone interested in 21st century PR. Let's bury the myths and enjoy the most exciting time in history for communications." (Stella Bayles, Director, CoverageBook)
"If I could marry a book, this would be the one! There is almost nothing worse than someone saying that all publicity is good publicity and Rich Leigh hits that myth head on. What's more, I have dedicated the better part of the past 10 years working toward changing the perception that people have of the PR industry (though Spin Sucks) and everything Rich writes in this book speaks to that vision. I love it so much, I wish I'd written it. If you think PR is just getting your name in the paper so the phone will ring, this book is for you. Buy it, read it, highlight it, read it again, and share it. Your business depends on it." (Gini Dietrich, CEO of Arment Dietrich and author of 'Spin Sucks' 2017-02-24)
"If PR is in the dock, I'd choose Rich to represent us over any large agency MD. He demonstrates how PR thinking can thrive on what's possible today, instead of 'the way things are done' or 'who you know'. He helps illuminate our industry from a dark art to a beacon in the modern marketing mix." (Max Tatton-Brown, Founder and Managing Director, Augur)
Frames a critical look at the world of PR by exploring a number of myths that endure, and offers frank discussions of what they reveal about the industry
Explores fascinating PR myths, and provides genuine insights into where these have stemmed from and what lessons they offer startup owners, brand marketers, communications practitioners and students
Written in an engaging, anecdotal style while still being underpinned by research and clear, evidence-based conclusions
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Top customer reviews
Whether you're at University, just starting your career or you've been in the comms industry for some time, I would definitely recommend this book!
I was lucky enough to meet Rich at an industry event and I immediately knew he was someone to keep an eye on. His in depth knowledge and ability to identify new opportunities makes him a true visionary in his field and someone who is very much helping redefine what PR is in the year 2017.
This book will make you laugh, it will make you cry but most of all it will give you a step up in the world of PR and give you insider's knowledge that would normally take years of working at an agency to learn.
Funny, insightful and informative on a range of topics affecting PR practitioners today- Rich has a clever knack for explaining a range of important industry topics in an engaging way - with plenty of humour thrown in for good measure.
"Why should you read it?
If you work or plan to work in PR, it clarifies some inside misconceptions and brings the spotlight on the changing elements of the industry.
If you’re a client of a PR agency, your agency will definitely appreciate you understanding their struggles and the unrealistic expectations that some clients have from the whole “PR thing.”
It is an interesting mix of light-hearted humour and deadly serious, focussed text, written in an accessible way and you won’t want to put it down. Prepare for a long reading session.
Both PR provider and customer alike can benefit from a read at this book. The PR provider should, of course, already know the realities of life, but it doesn’t hurt to see how their trade is perceived and why. The PR customer may be better-informed and more likely to be better-focussed on their PR needs going forward too. For those who ‘do PR’ it may subtly (or not so…) help modify behaviours that may justify a bit of modification – it can be a secret between you and your bookseller.
Who wouldn’t benefit from reading this book could be the better question, and at its low price-point there is really no excuse for not considering it. All in all, 18 key myths get put under the author’s microscope and are given a bit of a bashing. Prepare for information overload!
And truthfully, PR has seemed like a mire to me. Powerful when done right, for sure, but tricky to navigate – because I lacked the concrete understanding of the basis of good PR that this book endeavours to create.
I say ‘good PR’, because I think what Myths of PR establishes is how best-practice PR works. Myth #1, for example, is that ‘PR is all spin, smokescreens and lies’. For good PR practitioners, this is a myth. But the author didn’t convince me that it’s a myth entirely; he can’t, because I’ve had enough experience of poor PR (from both sides of the fence) to know that some ‘professionals’ lie. A lot.
But that doesn’t meant the entire PR industry should be judged by the dubious morals of some in their midst, and a book like this is a solid effort to lift the image of PR itself, and to show clearly that it entails logic, hard work and a great deal of savvy.
The book is an excellent resource for anyone who wants to learn how to do PR effectively. It intelligently challenges commonly held assumptions (Think all publicity is good publicity? Think again), and unmasks the ‘invisible’ PR person as someone who’s not living a glamorous life after all, but is actually more talented than you may realise. I especially like how the book respects traditional values and ways of working and takes a common-sense approach to how PR works in the fast-moving digital climate, which can give any business owner hope that the future may not be merely a succession of paid-for Facebook ads.
Overall, this is a well-structured, engaging and easy-to-read book that makes the subject of PR accessible and interesting. Was I convinced on every point? Not quite. But the book certainly gave me plenty to think about, and it made me better value PR in the marketing mix.
Disclaimer: I received this book from the publisher in exchange for an honest review.
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