Roland Barthes turned commerce into poetry, writing about automobiles as winged chariots, margarine as magic, wine as elixir, Fashion as language and Audrey Hepburn's face as event. In 'Mythologies' his ideas transform the everyday into a series of new fairy tales for modern man and woman. 'FASHION MEDIA PROMOTION the new black magic' is totally inspired by him and the illustrations were guided through discussions with Anton Storey, to become a tribute to Barthes' singular creative genius. The French copy has been bought so I can improve my French by reading 'Mythologies' with Stephanie Fabri. She incidentally recently told me that Jacques Derrida's phrase, 'Il n'y a pas de hors-contexte,' is now as popular as the 'cogito' among teachers, students and so on. You read it here first!