Kindle Price: £12.99

Save £6.19 (32%)

includes VAT*
* Unlike print books, digital books are subject to VAT.

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Kindle App Ad
Monster Loyalty: How Lady Gaga Turns Followers into Fanatics by [Huba, Jackie]

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics Kindle Edition

5.0 out of 5 stars 1 customer review

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£12.99

Length: 226 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

Kindle Monthly Deal
Browse a new selection of discounted Kindle Books each month. Shop now

Product description

Review

"The juxtaposition of Lady Gaga's outre antics with Jackie's useful, detailed, and actionable insights make for a breakthrough. This is a business book for fans and nonfans alike--for anyone who wants to build something and make a difference."
--SETH GODIN, author of "The Icarus Deception "
"Outstanding! Jackie Huba incisively outlines how Lady Gaga cares for and nurtures the 'monsters, ' her most ardent and loyal fans, and shows how any brand can use her principles as a guide to developing their own long-term advocates."
--DAVID WITT, director, global digital marketing and brand PR, The Hershey Company
"Chances are you won't put on a meat dress after reading this but you will be inspired to create your own loyal following of little monsters. Lady Gaga's marketing genius has always inspired me, but thanks to Jackie Huba, I now understand how to apply her lessons to my brand."
--ERIC RYAN, cofounder of Method and coauthor of "The Method Method "
"Marketers may wonder what their soap, car, or computer has to do with a celebrated pop star. The answer is everything. Jackie Huba spells out the lessons from Lady Gaga we ought to be applying today in order to build advocacy for our own brands."
--JOHN BELL, global managing director, Social@Ogilvy
"Huba artfully mixes some of the biggest trends in marketing with the lessons that Lady Gaga has embodied throughout her meteoric rise. The result is a monster of a book that will teach marketers in every field how to build legions of devoted followers."
--STEVE RUBEL, EVP/global insights and strategy, Edelman
"Jackie Huba has played a monster role in orienting so many of us to the critical concepts of evangelism and fan passion. This book brings it all to the surface with--dare I say--Gaga impact and intensity."
--PETE BLACKSHAW, global head of digital and social media, Nestle, and author of "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000"surditye

"A thought-provoking, well-executed look at one of the biggest music sensations of this generation."
Publishers Weekly
The juxtaposition of Lady Gaga s outre antics with Jackie s useful, detailed, and actionable insights make for a breakthrough. This is a business book for fans and nonfans alike for anyone who wants to build something and make a difference.
SETH GODIN, author of The Icarus Deception
Outstanding! Jackie Huba incisively outlines how Lady Gaga cares for and nurtures the monsters, her most ardent and loyal fans, and shows how any brand can use her principles as a guide to developing their own long-term advocates.
DAVID WITT, director, global digital marketing and brand PR, The Hershey Company
Chances are you won t put on a meat dress after reading this but you will be inspired to create your own loyal following of little monsters. Lady Gaga s marketing genius has always inspired me, but thanks to Jackie Huba, I now understand how to apply her lessons to my brand.
ERIC RYAN, cofounder of Method and coauthor of The Method Method
Marketers may wonder what their soap, car, or computer has to do with a celebrated pop star. The answer is everything. Jackie Huba spells out the lessons from Lady Gaga we ought to be applying today in order to build advocacy for our own brands.
JOHN BELL, global managing director, Social@Ogilvy
Huba artfully mixes some of the biggest trends in marketing with the lessons that Lady Gaga has embodied throughout her meteoric rise. The result is a monster of a book that will teach marketers in every field how to build legions of devoted followers.
STEVE RUBEL, EVP/global insights and strategy, Edelman
Jackie Huba has played a monster role in orienting so many of us to the critical concepts of evangelism and fan passion. This book brings it all to the surface with dare I say Gaga impact and intensity.
PETE BLACKSHAW, global head of digital and social media, Nestle, and author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000"

About the Author

Jackie Huba is the coauthor of two acclaimed books, Creating Customer Evangelists and Citizen Mar­keters. As an expert in marketing and social media, she is a sought-after keynote speaker, and she is coauthor of the Church of the Customer blog, one of the most popular business blogs. Her work has been featured in the Wall Street Journal, the New York Times, Business­Week, and Advertising Age. She lives in Austin, Texas.

Product details

  • Format: Kindle Edition
  • File Size: 4022 KB
  • Print Length: 226 pages
  • Page Numbers Source ISBN: 1591846501
  • Publisher: Portfolio (2 May 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00B1FG958
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #558,639 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


1 customer review

5.0 out of 5 stars

Review this product

Share your thoughts with other customers

Showing 1-1 of 1 reviews

10 January 2016
Format: Kindle EditionVerified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 27 reviews
Nicole Chardenet
5.0 out of 5 starsGood marketing & promotional info for everyone, not just aspiring pop star
21 August 2014 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
One person found this helpful.
John Galt Dough
5.0 out of 5 starsThe online marketers Bible.
21 November 2014 - Published on Amazon.com
Verified Purchase
Warren Whitlock
5.0 out of 5 starsI'm GaGa for Jackie Huba
2 March 2014 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
One person found this helpful.
Nicole F.
5.0 out of 5 starsHow To Create Your Own Army of Little Monsters
28 July 2016 - Published on Amazon.com
Verified Purchase
Cory M Tsuhako
5.0 out of 5 starsExcellent Book!
26 May 2017 - Published on Amazon.com
Verified Purchase
One person found this helpful.
click to open popover

Where's My Stuff?

Delivery and Returns

Need Help?