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The Monocle Guide to Good Business Hardcover – Illustrated, 15 Sep 2014

4.3 out of 5 stars 9 customer reviews

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Product details

  • Hardcover: 304 pages
  • Publisher: Die Gestalten Verlag; 01 edition (15 Sept. 2014)
  • Language: English
  • ISBN-10: 3899555376
  • ISBN-13: 978-3899555370
  • Product Dimensions: 20.6 x 3 x 26.9 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 35,273 in Books (See Top 100 in Books)

Product Description

About the Author

Monocle-founder Tyler Brûlé is a former- war correspondent, founding editor-in-chief of Wallpaper* and columnist for the Financial Times. Based in London and acclaimed the world over, Monocle delivers a unique global briefing on global affairs, business, culture and design. Alongside the magazine, Monocle has created a 24-hour radio station, a film-rich website, retail ventures around the globe, and cafés in Tokyo and London.


Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Hardcover
Like "The Monocle Guide To Better Living", this is a useful introduction to Monocle's worldview for those that are relatively new to the brand. However, those who have been reading the magazine for some years will have already read most of the material. Indeed, some copy such as the "How I Manage" is a straight transplant from the magazine. The business city guides have also been on the Monocle website for some time.

As is always the case for Monocle, the book is nice to look at. In terms of how practically useful it is, the book conveniently ignores a lot of the practical hard graft of raising finance and managing cash flows and so forth. It romanticizes entrepreneurship and, like most Monocle editorial, is about the world as Monocle would like it to be, rather than how it is in reality.
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Format: Hardcover
At the end of 2013 Monocle magazine launched their Monocle Book Collection with the excellent The Monocle Guide to Better Living, published by Gestalten. From better living to good business isn’t a big leap, so we were excited to pick up the next book in this series. And with so many business guides on offer these days, we were curious what type of angle have our aesthetic tastemakers chosen.

Not your typical HBR case study

Monocle stays true to their philosophy and offers an original take on the world of business: celebrating craftsmen, introducing companies with a strong sustainability agenda and curating cutting-edge working environments. Its editor-in-chief Tyler Brûlé doesn’t focus on a startup scene, neither on a ROI-driven corporate culture or bubbly VCs. Instead, he says that this book is about the “world of work” and positions it as a inspirational journey into the life of successful people who had the courage to do things differently.

Chapters overview

The first chapter opens with personal stories from people who successfully started or revived a business—a cinema in Gstaad, a clothing factory in Manchester or a coffee shop in Tokyo. This strong and engaging intro is unfortunately somewhat distorted by 50 steps to success—how to build a business, which offers generic lessons that sometime sound more like jokes (maybe they were meant to be ;-)).

The second chapter focuses on learning, training, setting up-, and building a brand. It kicks off with a selection of institutions that offer an original take on education. We loved the story of Kaospilot in Denmark, an alternative business school with roots in activism, Bauhaus, the cooperative movement, beatnik culture and folk tradition.
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Format: Hardcover Verified Purchase
Bought it for my husband who is a great fan of Monocle magazine. It is everything he expected and more. Truly inspiring. A must for anyone planning to start up a business.
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Format: Hardcover Verified Purchase
I gave it to a friend as a gift. They are head over heads in love with the book. Cannot comment whether it is the content that is of great value or just a beautifully printed book.
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Format: Hardcover Verified Purchase
Not like any other books on this subject that i've read as more to do with the reasons, associated lifestyle and aesthetics than banks and spreadsheets. Good book and worth a look at.
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