The Monocle Guide to Good Business Hardcover – Illustrated, 15 Sep 2014
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About the Author
Monocle-founder Tyler Brûlé is a former- war correspondent, founding editor-in-chief of Wallpaper* and columnist for the Financial Times. Based in London and acclaimed the world over, Monocle delivers a unique global briefing on global affairs, business, culture and design. Alongside the magazine, Monocle has created a 24-hour radio station, a film-rich website, retail ventures around the globe, and cafés in Tokyo and London.
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Top Customer Reviews
As is always the case for Monocle, the book is nice to look at. In terms of how practically useful it is, the book conveniently ignores a lot of the practical hard graft of raising finance and managing cash flows and so forth. It romanticizes entrepreneurship and, like most Monocle editorial, is about the world as Monocle would like it to be, rather than how it is in reality.
Not your typical HBR case study
Monocle stays true to their philosophy and offers an original take on the world of business: celebrating craftsmen, introducing companies with a strong sustainability agenda and curating cutting-edge working environments. Its editor-in-chief Tyler Brûlé doesn’t focus on a startup scene, neither on a ROI-driven corporate culture or bubbly VCs. Instead, he says that this book is about the “world of work” and positions it as a inspirational journey into the life of successful people who had the courage to do things differently.
The first chapter opens with personal stories from people who successfully started or revived a business—a cinema in Gstaad, a clothing factory in Manchester or a coffee shop in Tokyo. This strong and engaging intro is unfortunately somewhat distorted by 50 steps to success—how to build a business, which offers generic lessons that sometime sound more like jokes (maybe they were meant to be ;-)).
The second chapter focuses on learning, training, setting up-, and building a brand. It kicks off with a selection of institutions that offer an original take on education. We loved the story of Kaospilot in Denmark, an alternative business school with roots in activism, Bauhaus, the cooperative movement, beatnik culture and folk tradition.Read more ›
Most Recent Customer Reviews
case studies of companies - prob good if you are in graphic design or marketingPublished 2 months ago by Amanda in Switzerland