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Momentum: 90 Days of Marketing Tips and Motivation to Kick-Start Your Business Paperback – 27 Aug. 2017
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Each chapter could be read in isolation but the book as a whole is invaluable for anyone undertaking their own marketing for their business. It cuts through the jargon and gives practical and pragmatic tips
It's sometimes the small we underestimate which lead to big mistakes, as Katrina points out in Day 2 (Chapter 2 in the life of other books!). She talks about taking time to breathe…I don't think I do that too often – unless absolutely necessary! But that seemingly simple reminder can have big ramifications on your burgeoning business. Not taking the time to consider and really think about where you are right now can be disastrous. Costly errors and lack of focus can and often does occur.
Each chapter is well laid out, simple to read, to the extent that you are almost hearing the authours voice. Love that she's used relevant quotes and credited the original authours at the beginning of each day. I like the reflective questions you need to ask yourself too. If you do that for 90days religiously I am sure you will make headway.
To coin a phrase from the book ‘in a nutshell' as someone who is involved in multiple enterprises and roles for many years, I recognise some of the painful mistakes I've made which are clearly and helpfully highlighted in this book. Thus if you're starting in business, and follow this step by step approach, you're learning from someone else's mistake and hopefully, won't make the same.