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Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R (FT Press Analytics) by [Miller, Thomas W.]
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Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R (FT Press Analytics) 1st Edition, Kindle Edition

4.6 out of 5 stars 3 customer reviews

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Product description

From the Back Cover

This uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you're new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you're already a modeler, programmer, or manager, it will help you master crucial skills you don't yet have.

 

Unlike most books on predictive analytics, this guide illuminates the discipline through practical case studies, realistic vignettes, and intuitive data visualizations–not complex mathematics. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through every step: defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more.

 

Each chapter focuses on one of today’s most important applications for predictive analytics, giving you the skills and knowledge to put models to work–and gain maximum value from them.

About the Author

THOMAS W. MILLER is faculty director of the Predictive Analytics program at Northwestern University. He has designed courses for the program, including Marketing Analytics, Advanced Modeling Techniques, Data Visualization, Web and Network Data Science, and the capstone course. He has taught extensively in the program and works with more than forty other faculty members in delivering training in predictive analytics and data science.

 

Miller is co-founder and director of product development at ToutBay, a publisher and distributor of data science applications. He has consulted widely in the areas of retail site selection, product positioning, segmentation, and pricing in competitive markets, and has worked with predictive models for over 30 years. Miller’s books include Data and Text Mining: A Business Applications Approach, Research and Information Services: An Integrated Approach for Business, and a book about predictive modeling in sports, Without a Tout: How to Pick a Winning Team.

 

Before entering academia, Miller spent nearly 15 years in business IT in the computer and transportation industries. He also directed the A. C. Nielsen Center for Marketing Research and taught market research and business strategy at the University of Wisconsin–Madison.

 

He holds a Ph.D. in psychology (psychometrics) and a master’s degree in statistics from the University of Minnesota, and an MBA and master’s degree in economics from the University of Oregon.

 

 


Product details

  • Format: Kindle Edition
  • File Size: 64453.0 KB
  • Print Length: 348 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Pearson FT Press; 1 edition (23 Aug. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00EQ8D30Q
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.6 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #1,033,791 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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8 August 2015
Format: Hardcover|Verified Purchase
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4 January 2016
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10 April 2015
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Most helpful customer reviews on Amazon.com

Amazon.com: 3.5 out of 5 stars 25 reviews
Prof Ed U. Cate
3.0 out of 5 starsMore like a collection of magazine/newspaper articles than a book
27 December 2013 - Published on Amazon.com
Verified Purchase
58 people found this helpful.
JoeT
4.0 out of 5 starsGood book for end-users
27 December 2013 - Published on Amazon.com
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19 people found this helpful.
PenName
1.0 out of 5 starsWaste of money
31 August 2016 - Published on Amazon.com
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2 people found this helpful.
Joshua W Smitherman
4.0 out of 5 starsGreat overview of real examples in business with nice visualizations capabilities shown
23 January 2014 - Published on Amazon.com
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4 people found this helpful.
Daniel Gonzales
5.0 out of 5 starsFive Stars
15 August 2017 - Published on Amazon.com
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