The Mobile Revolution: The Making of Mobile Services Worldwide Paperback – 11 Jan 2006
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"A time machine - effortlessly taking the reader back into intricate details of so many interwoven plays of technology, marketing, design and visionary achievement that created the mobile revolution we know today." Frank Nuovo, Chief Designer of Nokia's mobile phones "Along with our story at SK Telecom, The Mobile Revolution contains others that will be very interesting for people interested in learning more about the telecommunications industry." Sung Min Ha, Senior Vice President and CFO, SK Telecom "Dan Steinbock has written a monumental and comprehensive history and textbook for the wireless industry. It's a treasure for wireless players, from neophytes to pioneers." Martin Cooper, Chairman, ArrayComm, Inc "Diligently plots the pioneering days when content met technology and in so doing explains how a new market was born. This is a comprehensive overview of that market and a critical read for anyone interested in the technology or content of the mobile space." Jonathan Channon, Senior Vice President, EMI Music Publishing "Essential reading for anybody who wants to understand how mobility and mobile technology is transforming the way we live and function." Anssi Vanjoki, Executive Vice President, VP&GM Multimedia, Nokia "A comprehensive account of the market and service evolution of mobile communications... illustrated with real-world experiences of mobile players." Thomas Geitner, Chief Technology Officer, Vodafone Group Plc "A comprehensive and authoritative summary of the new era of mobile communication." Sean Maloney, Executive Vice President, GM Mobility Group, Intel Corporation "An exciting exploration of what's turning out to be the most transformative technology of the twenty-first century. Less a tale of tech than a story of our own evolution, and the near-supernatural new things we can do. A mind-bending read." Geoffrey Frost, Chief Marketing Officer, Motorola Inc "Combines the evolution of the global mobile ecosystem with strategic and tactical insights. A book all those involved in today's content businesses would benefit from reading." Pete Downton, Director of Business Development & Strategic Partnership, Warner Music International "Understanding the technology that enables more mobile products and services to exist is only a small part of the mobile revolution. But as The Mobile Revolution points out, what really matters is understanding people's ever-changing demands and expectations." Dave McCaughan, Executive Vice President, Director of Strategic Planning, McCannErickson, Japan "Exciting insights into the future of mobile; all in a global context. A fundamental resource for anyone interested in the next stage of communications evolution." Barry Peters, Director, Emerging Media & Relationship Marketing, Carat Interactive "The book has pace, energy and passion. Steinbock's own fascination with the mobile industry oozes from every line...a fascinating tale, whether you have mobile connections or not." Computer Business Review "An insightful read." Information Age "A comprehensive review of theoretical frameworks and empirical industry competition." Professional Manager "Charts the evolution of mobile services around the world." European Business "The first comprehensive account of the explosion of mobile services...a thoroughly good read which constitutes compulsive reading for managers and marketers who must now 'mobilize' their products, services and companies in light of recent development." Asian Voice "He's got the inside scoop on what works - and what doesn't - in the mobile revolution...Steinbock has produced a valuable guide. The most important aspect of Steinbock's text is his insistence that the mobile revolution be viewed in its global context." Kirkus Reviews "Provides the first serious analysis of the mobile industry...a fascinating read whether you are an industry veteran, a media company or simply an interested party." Media Week "The book has pace, energy and passion. Steinbock's own fascination with the mobile world oozes from every line...a fascinating tale whether you have mobile connections or not." Computer Business Review "An exhaustive history of mobile services from the early 'brick' phones to the phone/camera/game/console/handheld PC/teleporters we have in our pockets today." Easy Jet Magazine "A fascinating read that charts the rapid development of mobile technology, services and markets, and looks at the future trends for the industry...a goldmine of ideas and opportunities for the marketer who wants to reach the mobile consumer." The Marketer "Steinbock documents how we got here and where we're going next...[the] range of views is really what makes the book worth reading." Mobile Business "Essential for anyone actually in the business and a good argument why anyone who isn't should be." www.brandchannel.com "A comprehensive account of the explosion of multimedia messaging, camera phones, location-based services and mobile phone television as the mobile industry grows larger across Europe, the United States, Japan, China and South Korea." Soundview Executive Book Summaries "Chronicles where new markets have developed in the mobile communications industry, how the innovations have evolved, and the story of the mobile service pioneers." Reference & Research Book News "A comprehensively researched book brimming with insights." Business Times, Singapore
Shows how businesses can profit from exploiting music and TV downloads, video messaging and business communication|From the author of the seminal business bestseller The Nokia Revolution|Examples include Nokia, Motorola, Sony Ericsson, Vodafone, Microsoft, Intel, Yahoo, New York Times, EMI, CNN, Disney and Warner Music|Essential reading for anybody who wants to understand how mobility and mobile technology is transforming the way we live and function. Anssi Vanjoki, Executive Vice President, VP&GM Multimedia, Nokia|Charts the rapid development of mobile technology, services and markets, and looks at the future trends for the industrya goldmine of ideas and opportunities for the marketer who wants to reach the mobile consumer. The MarketerSee all Product Description
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The author suggests that "Being digital was only the beginning. Being mobile is the future." There is no harm in believing in mobile digital communication and being ever so slightly utopian, which the author is. However, he acknowledges that different mobile markets will catch-up at a different pace with the leading pack.
Trends-wise, the book charts the exponential rise in mobile customers worldwide, especially as Indian and Chinese consumers appreciate mobile communications in increasing numbers. Demographic and numeric calculations/projections apart, there is ample treatment of existing and emerging mobile technologies, especially mobile internet. The book also contains interviews about the subject with some 80 leading executives from the world of mobile communications and mass media.
It is divided into three parts - market transformation, mobile consumer services and mobile business services. Marketing students, media students, researchers in digital media and mobile industry executives may find it to be a useful resource. However, understanding this book requires a broader industry knowledge / awareness and it is not a leisurely insight into mobile communication. Far from it, this comprehensive industry account is as much about mobility in consumer and business markets, as it is about marketing innovation that has been brought about by developments in mobile technologies. Hence, it requires patient reading.
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