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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising Paperback – 3 Feb 2017

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 272 pages
  • Publisher: Kogan Page; 2 edition (3 Feb. 2017)
  • Language: English
  • ISBN-10: 9780749479794
  • ISBN-13: 978-0749479794
  • ASIN: 0749479795
  • Product Dimensions: 15.6 x 1.6 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 1,006,381 in Books (See Top 100 in Books)
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Product description

Review

"Very useful and a surprisingly compelling read. It articulates the theories and terminology of mobile marketing succinctly, with interesting graphs and case studies from around the world. I highly recommend this book to anyone who wants to know more about mobile marketing, mobile Web etc. Buy it. You aren't going to agree with all of it, you may already know some of it, but you will learn a lot from it." (Andy Favell, Editor, mobiThinking (about the previous edition))

"For most businesses, mobile marketing will be only a part of an Internet marketing strategy. This book clarifies why mobile marketing needs to be considered separately, and why mobile marketing is becoming increasingly important. I personally found this one of the most helpful books I have read this year, and I highly recommend it." (John Gibbs, Leading Business Books (about a previous edition))

Book Description

Is a clear-cut guide on how to structure mobile marketing in a planned and coordinated way

Demystifies terms, tools and techniques, helping readers connect and coordinate the different dynamics across their business

Includes high-profile case studies including Heineken, Nike Training Club, Google Play and MailChimp

Changes since the last edition include two new chapters (Mobile & Email, Location-Based Devices and Beacons), plus cutting edge updates on wearable technology, mobile payments, virtual reality and understanding the multi-screen journey

Checklists chapter and practical frameworks such as how to create a mobile marketing strategy and how to develop an app

Online resources: digital marketing instructors manual, lecture slides, example exam and self-test questions, and a content calendar template

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13 July 2017
Format: Paperback
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Amazon.com: 4.6 out of 5 stars 3 reviews
Benjamin Zhao
5.0 out of 5 starsGood for those who are doing marketing jobs
11 December 2017 - Published on Amazon.com
Format: PaperbackVerified Purchase
Bel
4.0 out of 5 starsNice book for beginners
23 August 2017 - Published on Amazon.com
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DarrenIngram_dot_com
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13 July 2017 - Published on Amazon.com

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