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You Have Three Minutes! Learn the Secret of the Pitch from Trump's Original Apprentice Hardcover – 1 Sep 2006

3.5 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 208 pages
  • Publisher: McGraw-Hill Professional (1 Sept. 2006)
  • Language: English
  • ISBN-10: 007147255X
  • ISBN-13: 978-0071472555
  • Product Dimensions: 15.5 x 2.2 x 23.1 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 3,270,924 in Books (See Top 100 in Books)
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Product description


"Ricardo R. Bellino, a young Brazilian entrepreneur, walked into Donald Trump's office in Manhattan and parlayed a three-minute meeting into a luxury resort." (The New York Times 2006-09-05)

From the Back Cover


Discover the essential skills every entrepreneur should know about closing the deal-from the businessman who turned a three-minute meeting with Donald Trump into a multimillion-dollar business.

“It could have been a scene straight out of The Apprentice. Ricardo R. Bellino, a young Brazilian entrepreneur, walked into Donald Trump's office in Manhattan and parlayed a three-minute meeting into a luxury resort.”-The New York Times

“What people don't realize is that when I say 'three minutes,' I mean three minutes . . .Ricardo understood that, and his perception and response to that challenge made his a unique story.”-Donald Trump, from the Foreword

“To achieve success in golf, business and life, you must have vision. Ricardo Bellino is a man with vision, as well as great enthusiasm and spirit.”-Jack Nicklaus

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Top Customer Reviews

Format: Kindle Edition
As an executive coach I believe this book is a must-have for anyone who has moved into a position of frontline business development or other influence, as either an employee of an organisation, or proprietor of their own concern. Having worked in large financial services companies and with 10 years executive search experience, I am aware of how unusually difficult it can be for even senior executives to distill a business development or important personal message into the vital three minute lift pitch. I've often found that the brighter the individual, the more difficult this can be - the analytical mind can be a great impediment to advanced pitching skills and is often ignorant to the fundamentals of first impressions. Five star plus for a MOST useful manual.
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Format: Hardcover Verified Purchase
average writing style - didnt like this
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Most Helpful Customer Reviews on (beta) (May include reviews from Early Reviewer Rewards Program) 3.0 out of 5 stars 5 reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Good book on the anatomy of a pitching in three minutes 22 Jan. 2015
By Jay Oza - Published on
Format: Kindle Edition Verified Purchase
I just read this book and I have to say it is one of the best book on the anatomy of a pitch. Though the deal eventually went sour, the principles that Ricardo Bellino describes still apply. Look, he got the Villa Trump idea pitched successfully to Donald Trump. He is very honest in how he became good at pitching and tells you that intuition and preparation both have to be there. You can't just wing it. You also have to show that you can get it done.

I recommend this book to anyone who wants to learn how do you take an idea from start to getting it accepted by key decision makers. The book was sitting in my book case for a while and I started reading it and I was pleasantly surprised how practical this book is.
2 of 2 people found the following review helpful
1.0 out of 5 stars by mistake 27 Oct. 2013
By Frederico Goldschmidt - Published on
Format: Kindle Edition Verified Purchase
If you think that the book will cover any part of the presentation that this guy did to Trump, then you will be hugely dissapointed!,
3 of 3 people found the following review helpful
4.0 out of 5 stars A poor, bright Brazilian businessman uses intuition and street-smarts to achieve his dreams... 17 April 2010
By RNS - Published on
Format: Hardcover
Honestly? I'm not sure I know what to make of this book. It's quirky, has more name-dropping, puff, fluff and "aren't I wonderful" narrative than I'm comfortable with. At first I got the impression that "Ricardo" was like one of those fast-talking salesmen I try hard to avoid while on vacation; you know the ones, they're hard to avoid, and sooner or later they get you cornered. Always smiling, talking a mile a minute -- wanting to clue you in on some "ground floor opportunity" to buy a wonderful time-share, or whatever. You're trapped and they're relying on your good manners to keep you lined-up in their sights. You can't get a word in edgewise as they have a counter-answer for everything, sooner or later you realize that one has no choice but to be rude and get away as quickly as you can.

Ok, maybe I'm being too harsh in the guy. After all, his is an interesting story. He starts out as a poor, but bright Brazilian businessman; a real go-getter with nothing but street-smarts who learns to rely upon his intuition to zero-in on goals. Then -- through hard work and excellent planning -- does everything he can, using every contact and every support mechanism available, to reach up, grab opportunities and make them a reality. He's a persevering guy, confident, and has -- since becoming successful -- made his dreams come true.

I like his casual writing style, his ability to provide real-world applications to his ideas, and one can't help but smile with him as he "makes it" in the high-altitude business worlds of the Elite Modeling, Donald Trump and the top movers-and-shakers of the Brazilian business world. The profiles of about 23 entrepreneurs such as Michael Dell, Sam Walton, Donald Trump and many other "masters" illustrates his ideas. He has done a lot of reading, compared what psychologists have to say to his own street-intelligence, and put it all in writing as practical advice for others trying to make it. He's honest, too; closing the book on a discussion of his mistakes and failures.

While not an earth-shaker of a book, it's an excellent and helpful read for entrepreneurs-to-be looking for any advantage to get their foot in the door.

Yes, maybe even Donald Trumps door!

R. Neil Scott
Middle Tennesee State University
1 of 1 people found the following review helpful
1.0 out of 5 stars Misleading title! 28 May 2011
By Jack Tan - Published on
Format: Hardcover
If you are looking for tips and description to impress your boss, customer, supplier or anyone within 3 minutes, this book is definitely not for you! Except for the introduction that establishes Ricardo R. Bellino's credibility as one who managed to impress Donald Trump to take him as partner for Villa trump - the largest and most exclusive golf resort in Latin America and the first enterprise in Brazil bearing the Donald Trump brand, there is no nothing in the book on how he did it in 3 minutes.

The section on "Learning from the Masters" gave briefs on some successful personnel but the section looked more than a summarised biography than anything else.

The only insightful section lies in "Lessons from the Apprentice" where Ricardo described to the readers some of the pitfall that the participants fell into.

Not worthy of buying due to the content and only worthwhile to spend time on relevant sections that meet your needs.
5 of 6 people found the following review helpful
5.0 out of 5 stars A great read -- quirky, entertaining, and motivational 12 Sept. 2006
By Anonymous - Published on
Format: Hardcover
This book has all the qualities that make for great read. It's conversational and entertaining, has a compelling back story, and tells you exactly what it takes to make your dream a reality. And for those of you who love stories of how the celebrities made it, there's a great chapter in the book that reveals the success secrets of the world's leading entrepreneurs.
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